It may have been a very tough way to begin a new year, but we picked up where we left off, featuring lots of outstanding music videos.
Videos of the Month - July 2020
If July was the month that things crept towards a state of normality - at least for now - the music videos released over the course of the month inevitably reflected the extraordinary situation of the previous three months.
We saw some of the most sophisticated uses of animation and VFX with live action - including videos for Trevor Daniel & Selena Gomez, Declan McKenna, Clipz, Franc Moody and Octavian. There was a distinct trend towards the use and the manipulation of existing and stock footage, from Bronson to Doves, to Trevor & Selena again, to Jorja Smith.
And then there was pure, unadulterated animation - probably, and not surprisingly, the best we have seen so far during all this happened. The videos for Moby, Skip Marley, Sparks, The Strokes, are among the standout animated music videos of the year - arriving just before the eligibility deadline for this year's UK Music Video Awards.
And of course, there are more 'post-lockdown' videos coming through too - great examples of work in the new normal coming from the likes of Glass Animals, Bree Runway, Mellah and Berwyn (above). And as ever, lots more besides...
Although you would think it was inordinantly difficult to make anything, anywhere, for the past few months, some really good stuff came out in February...
The impact of the third UK lockdown made its presence felt in the volume of work that came out in March. But that doesn't mean there was a lack of outstanding videos that were featured on Promonews …
Even with the continuing struggle to create good work during Lockdown 3.0, it was a cracking month of releases in April.
Taz Tron Delix directs an emotional tale of intense love for Berwyn's Rubber Bands.
Yousef and Paloma Faith join forces in this modern twist on the Frankenstein story, in the …
Anna Himma directs a marvellous medieval fantasy for Tommy Cash.
Wons Phreely self-directs the wonderfully eccentric promo for The Night Has An Alibi.
Cameron Perry directs a minimalist black and white promo for Luna Blue.
Erlendur Sveinsson directs a dark, futuristic visual for Icelandic artist Aron Can.