Promonews - 3rd Aug 2020

If July was the month that things crept towards a state of normality - at least for now - the music videos released over the course of the month inevitably reflected the extraordinary situation of the previous three months.

We saw some of the most sophisticated uses of animation and VFX with live action - including videos for Trevor Daniel & Selena Gomez, Declan McKenna, Clipz, Franc Moody and Octavian. There was a distinct trend towards the use and the manipulation of existing and stock footage, from Bronson to Doves, to Trevor & Selena again, to Jorja Smith. 

And then there was pure, unadulterated animation - probably, and not surprisingly, the best we have seen so far during all this happened. The videos for Moby, Skip Marley, Sparks, The Strokes, are among the standout animated music videos of the year - arriving just before the eligibility deadline for this year's UK Music Video Awards.

And of course, there are more 'post-lockdown' videos coming through too - great examples of work in the new normal coming from the likes of Glass Animals, Bree Runway, Mellah and Berwyn (above). And as ever, lots more besides...  

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Promonews - 3rd Aug 2020

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