Rob Ulitski - 28th July 2020

Elliot Simpson devises an entertaining split-screen narrative for Joel Corry's Head & Heart, featuring MNEK, as he explores the importance of having a positive outlook on life. 

In both halves of the screen a young man goes about the same daily routine - but one side of the screen he is incredibly miserable, and unsuccessful. In the other, he's happy, popular and a big success. And while the 'head' side of frame is desaturated, awkward and hopeless, the 'heart' side is rosy, optimistic and fun.

DoP Stefan Yap matches the two concepts in terms of framing and camera movement, with alternate lighting setups and styling used to contrast the mood and tone. Meanwhile, performers Joel Corry and MNEK also occupy the split screen too. 

Ultimately the two versions of the young man - actually played by twins Luke and Solomon Adlam - meet at the climax of the video. In the end, there is only one of them, with a more balanced worldview and attitude...

PRO Credits

Credits

DirectorElliot Simpson
ProducerBen Pengilly
Director of PhotographyStefan Yap
Focus PullerChris Steel
2nd ACDevan Clarke-sheward
GafferLee Brinkley
Art DirectorFin Sullivan
WardrobeOlliver Sharp
WardrobePC Williams
WardrobeMaria Bracher
Make-upImogen Hawkey Smith
EditorElliot Simpson
ColouristAlex Gregory
Post ProducerBruce Langfield
VFXJakob Thorhallsson
VFXMax Coltt
Lead actorLuke Adlam, Solomon Adlam
Lead actorSolomon Adlam
CommissionerNicola Sheppard
LabelAtlantic Records

Rob Ulitski - 28th July 2020

Related Content

video

Disciples 'No Ties' by Elliot Simpson

Park Village's recent signing Elliot Simpson has directed a very groovy and cool photo booth-based video for Parlophone's new soul-disco outfit The Disciples.

Promonews - 20th June 2019

video

Joel Corry 'Lonely' by Elliot Simpson

Elliot Simpson satirizes our obsessions - and probably predicts what is just around the corner - in his enjoyable video for DJ and producer Joel Corry, set in a rehab retreat for a select …

Promonews - 9 months ago

Latest News