Rob Ulitski - 28th July 2020

Elliot Simpson devises an entertaining split-screen narrative for Joel Corry's Head & Heart, featuring MNEK, as he explores the importance of having a positive outlook on life. 

In both halves of the screen a young man goes about the same daily routine - but one side of the screen he is incredibly miserable, and unsuccessful. In the other, he's happy, popular and a big success. And while the 'head' side of frame is desaturated, awkward and hopeless, the 'heart' side is rosy, optimistic and fun.

DoP Stefan Yap matches the two concepts in terms of framing and camera movement, with alternate lighting setups and styling used to contrast the mood and tone. Meanwhile, performers Joel Corry and MNEK also occupy the split screen too. 

Ultimately the two versions of the young man - actually played by twins Luke and Solomon Adlam - meet at the climax of the video. In the end, there is only one of them, with a more balanced worldview and attitude...

PRO Credits


DirectorElliot Simpson
ProducerBen Pengilly
Production CompanyPark Village
Director of PhotographyStefan Yap
Focus PullerChris Steel
2nd ACDevan Clarke-Sheward
GafferLee Brinkley
Art DirectorFin Sullivan
WardrobeOlliver Sharp
WardrobePC Williams
WardrobeMaria Bracher
Make-upImogen Hawkey Smith
EditorElliot Simpson
ColouristAlex Gregory
Grading companyThe Mill
Post ProducerBruce Langfield
VFXJakob Thorhallsson
VFXMax Coltt
Lead actorLuke Adlam, Solomon Adlam
Lead actorSolomon Adlam
CommissionerNicola Sheppard
LabelAtlantic Records

Rob Ulitski - 28th July 2020

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