Zak Pinchin directs a darkly atmospheric promo for British metalcore outfit Bury Tomorrow. The video for Let Go intercuts a powerful performance by frontman Daniel Winter-Bates and a haunting narrative, which unfolds within an ominous domestic setting.It's a house populated by enigmatic characters, but centres around the young woman that Winter-Bates carries into the house and lays down on the ground. She's the focus upon which everything else revolves."Upon reading the album title Will You Haunt Me, With That Same Patience, I envisioned a character laying a lost loved one down in a house they once shared," explains Pinchin. "A place where they can haunt or exist to help him cope with his grief; a place he can keep them and return to." The director says he was drawn to the combination of connection and disconnection."The conflicting ideas of internal pain and the stillness of patience resonated with me, as did the way this album’s aesthetic could contrast with its sonic world. I built the video from this world. I wanted to figuratively capture that idea as a moment in time, frozen in numb stillness, revisiting memories once laid to rest."
Rob Ulitski - 3 months ago