Work Editorial have announced the addition of editor Matthew Prickett (above) to its team of editing talent, based in the company's London office.With a wide and varied portfolio, Prickett has cut commercials for clients including The Guardian, Audible, Reebok and Xbox, with directors including The Sacred Egg and Mark Denton. He has also edited music videos for acts such as Sam Fender, Swim Deep and Brooke Combe, with directors including James Slater and Georgina Cammalleri.With over a decade of experience in editing commercials and music videos, his career began in 2010 at the Miami branch of ad agency Crispin Porter + Bogusky, where he spent five years developing his craft, before making the switch to their London office and then onto Cut+Run in Soho. And he has already got off to a strong start in his new role at Work, having already edited music videos for The Amazons’ Bloodrush, and Yard Act's 100% Endurance - both directed by Slater. He has also edited a commercial for Simply Business, directed by Jonnie Malachi through Kode Media. “I feel hugely lucky and grateful to be joining Work," says Prickett, who is based in London, but also available across Work’s LA and NYC locations. "Some of my favourite ads - such as Canal Plus' The Bear, Red Cross' Hopeless, and Apple's The Underdogs - were cut by Work editors. Everyone there is extremely talented and kind, and it’s a place where I hope to grow.” He describes his own technique as “thorough”, with a good selecting process being central to producing a strong edit. “I learnt my selecting process whilst assisting and watching great editors be rigorously detailed," he says. "I’ve tried to work in a similar way ever since.”Ellie McNaughtan, EP at Work London, says: “Matthew is a confident, creative editor with excellent technical knowledge and a fantastic portfolio of work. He is also a really lovely person to spend time with! We know he’s going to do great things and we’re delighted to have him on the roster.”Photo credit: Jonny Malachi• Watch Matthew Prickett's showreel at Work Editorial here

Stink Rising have announced the signing of award-winning director Sinan Sevinç to their global talent roster.Currently studying at the prestigious Filmakademie Baden-Württemberg for a diploma in Directing Advertising Film, Sevinç has already worked with brands such as Porsche and Mercedes, and has been recognised with numerous industry awards, including at the Shots awards, Ciclope’s and 1.4s, and the Young Directors Award at the DWP/ German Advertising Film Awards.Sevinç is German/Kurdish, who grew up in a small German town, and was inspired to shift careers from journalism to directing, due to a desire to tell stories from his own perspective, and portray his own creativity through film without the constraints of journalistic rules, responsibilities and time pressures. At the same time his work is based on journalistic research, to attain precision and authenticity.His work Born Guilty, for the organisation The Innocence Project, which works to tackle errors of judgement in the USA, tells the true story of Huwe Burton, a young black man from the Bronx, who was wrongly accused and imprisoned for 19 years for killing his own mother, and spent the duration fighting for his freedom and innocence. The film has won numerous awards, including at the Shark Awards for Best Direction, bronze at the Ciclopes, two golds at the YDAs and winning at 1.4.“My ambition as a director is to tell authentic stories with a multicultural sensibility that trigger emotions," says Sevinç. "Stink is one of the biggest industry players globally, and I had great conversations with the whole team, so it felt like the right decision to join the Stink family.”Hannah Belill, Global Head of Stink Rising and Music Videos, says: “We’re so excited to add Sinan to the Stink Rising roster, our global talent spotlight. Born Guilty, based on the true story of Huwe Burton, demonstrates his incredible ambition to tell important stories from marginalised groups and blends his journalistic roots with impressive craft to deliver really gripping storytelling. The other stand out, Dirty Money, is equally as exciting, using a single visual motif - it’s so clever and has a sense of humour. Really looking forward to seeing what’s in store, we have high hopes!”Blake Powell, Stink’s Global Head of Film, adds: “I think Born Guilty is an incredible piece of work. The craftwork is impeccable, especially for a director so early in their career. Sinan has an invigorating energy that is evident in his work. We can’t wait to get started.”• Watch Sinan Sevinç's work at Stink Rising here

KODE have announced the signing of Jonnie Malachi to their commercial roster for UK representation.Malachi is known for his stylised comedic work in ad campaigns for Xbox, Hotels.com, Suzuki, Pizza Hut and most recently Simply Business. Back in the Noughties he was a highly prolific director of music videos - for the likes of Crookers, Aggro, Scouting For Girls, and many more - before progressing to ads via the route of commercial photography.KODE... have promised me a Superbowl commercial. “Joining KODE is very exciting," says Malachi. "It’s the perfect time to level up my comedy work - they’re hungry, passionate, committed to craft and have promised me a Superbowl commercial. They’re also very good-looking, smell nice and smile a lot. Plus I really like their logo, and their offices are lovely; exposed brick, a proper coffee machine…it’s nice spending time there away from my three kids. Warm, with lots of natural light and totally free. Result.”Jack Goodwin, executive producer at KODE, adds: “Apparently all good relationships start with a slip into the DMs. Guilty. What started with a few emojis turned into a two hour phone call, in which time I experienced how hilarious Jonnie was and began to understand how much he cares about and is fascinated by people. I was falling. Our first date in sunny Surbiton resulted in our first baby together. I look forward to making many more.”• Watch Jonnie Malachi's reel (and 'full bio') at KODE here

Spindle have announced that directing duo SOB have become the latest addition to the London-based production company's growing roster of diverse creative talent.SOB is the collaboration of Eseosa Ohen and Joe Shaw, who established themselves as music video directors with a series of acclaimed videos for soul singer Collard, and their video for Brit Award winner Griff's breakthrough hit Black Hole. Coming from a graphic design background, they are involved in various aspects of the creative process as well as directing; their multi-faceted output has led to Hunger magazine tipping them as "set to be one of the biggest names in the creative industry."Ohen and Shaw began creating together while studying at Central Saint Martins, and later honed their collective voice working at magazine Modern Matter, working under creative director Olu Odukoya, who gave them the confidence to pursue their take on graphic moving image.SOB’s vision began to evolve when London-born soul singer Collard entrusted them full creative and artistic control for his debut album Unholy, including album artwork, marketing and tour visuals - and a suite of dreamlike music videos, for the tracks Warrior Cry, Ground Control, Hell Song and Greyhound. This was followed by videos for Griff and for genre-spanning singer and rapper Hendrix Harris's Jeez."Working with Joe and Sosa is an artistically consuming and meticulous process," said Collard, of his collaboration with SOB. "They force me to think inside their world of design and quality. The two are obsessed with constant artistic evolution and without them inviting that obsession into my world the album would not have become what it is."On signing to Spindle, SOB have said: "We’re excited to have Spindle as our new home. It’s a studio that shares our ambitions to create fresh, innovative and meaningful work whilst managing to care for people andthe environment. It’s a perfect fit for us and we can’t wait to grow and create with their amazing team!"Greg Hackett, director and founding partner of Spindle, adds: "SOB are exactly what we’ve been looking for. They combine heightened visuals, with a true understanding of storytelling and their niche references are wildly creative. They want to make bold work, and we’re so excited to help them do that."

A new episode of The Promonews Podcast is out today, featuring an up-and-coming talent of British music videos, the UKMVA-nominated director Milo Blake.In the last couple of years Milo Blake has made a real impact in British music videos, directing acclaimed videos for a new generation of music artists including Louis Culture, Lava La Rue, Willow Kayne and Obongjayar - and also signing to London production company Spindle.In this episode Milo talks to Promonews's David Knight and Rob Ulitski about his career thus far, and how his spirit of experimentation and versatility, and exploring bold ideas and techniques, has gelled with a new wave of UK music talent across different music genres.This is the latest episode of The Promonews Podcast: Talking Music Videos, sponsored by Loop Talent. Previous episodes in the current series have featured director and creative director Nathan James Tettey, director KC Locke, director's agent Sam Davey, and directors Fred Rowson and Sam Brown.The previous episode to this one featured legendary music video director Andy Morahan discussing his career, including his spectacular videos for Guns 'N Roses. Interviewees in the previous two series of the podcast include directors Salmon Ligthelm, Olivia Rose, Sophia Ray with producer Mayling Wong, Kasper Häggström, Lucrecia Taormina, RUFFMERCY and Louis Bhose. In previous episodes The Promonews Podcast has also welcomed DoPs Rik Burnell and Adam Singodia, the latter talking with colourist Vlad Barin; hair stylist Regina Meesen; and COMPULSORY's director's rep Lee Fairweather. • Listen to The Promonews Podcast with Milo Blake on Spotify, and other platforms.

Caviar have announced the signing of Tel Aviv-based director Shushu E. Spanier to their London, LA, Amsterdam & Brussels rosters for commercial and music video representation.Shushu E Spanier has over 15 years experience as a copywriter for the likes of Saatchi & Saatchi, Y&R and DDB. His creative background, combined with a genius mind and multi-disciplinary skillset, shines through in his directing work.Shushu’s commercials are fun, playful, telling stories that engage the viewer utilizing effects and mixed-media; add in quirky set design and humour and the result is great performance led comedic narratives often for the likes of gaming and technology clients for whom his “otherly” worlds are the perfect fit.His body of work includes ads for 888 Poker, Payoneer, Samsung and WSOP amongst others. With accolades from the likes of Cannes Lions, The One Club, Epica, Telly, Communicator and Cresta.“We are thrilled to welcome Shushu to the family," says Georgie MacEchern, Head of Sales & PR at Caviar in London . "His latest work for WSOP starring Laurence Fisburne and 888 Poker, are both great examples of his brilliant approach to storytelling and are so relevant in a world where a lot of clients want to tell stories in clever non-traditional manners these days. Also fact: he’s a funny lovely guy with great concepts, so we can’t wait to get working together.”Shushu adds: “[I'm] Honoured and humbled AF to join the amazing bunch of too talented directors, producers and other undefined people who make movie magic, some of whom I have been admiring for years at CAVIAR, one of the best production companies on the planet.”• View Shushu Spanier's showreel at Caviar here

London-based production company Deadbeat Films are building upon their recent burst of activity in music video production with the official launch of their music video division, featuring a six-strong roster of directors helmed by head of music videos Jack Thompson-Roylance.The roster features Will Clark, Elliott Arndt, Becky Garner, Caroline Hajny, Jack & Boris, and Ed Zorab - who are all now represented for music videos by Marisa Garner of MGA. The announcement of the roster coincides with the release of Zorab's first video through Deadbeat, for Jonasu & Réve's All Night (pictured above)."Music videos have always been at the heart of what we do at Deadbeat," says Thompson-Roylance. "I’m so excited to be helming the Music Video department and representing such a diverse and talented range of Directors."WILL CLARKClark (above right) has emerged as an in-demand director in the past few months on the back of his entertaining videos for Welsh indie-rockers Buzzard Buzzard Buzzard - starting with You, where lead singer Tom drinks too much Sunny D and transforms into an orange, and following with his entertaining double video for Good Day and Break Right In."Will is a maverick, with an exceptional eye and visionary approach to image capture," says Thompson-Roylance.His music industry career began as a creative director at Anglo Management, working with labels and artists directly on their release campaigns in multiple formats. His collaboration with Anglo’s Neil Cowley and his Hall of Mirrors LP, creating a visual LP to accompany the release, then caught the eye of Deadbeat, leading to the hook-up with Buzzard Buzzard Buzzard. He is also the co-founder of JAMÓN, keeping its finger firmly on the pulse of creative marketing and production.CAROLINE HAJNY Over the last year or so, London-based German director Caroline Hajny has been making an impact in music videos with her work for the likes of Liv East, Leah Weller, Willie XO and René.Her background is in documentary and fashion, and it was by photographing stills at concerts and festivals that led her to making her first attempts at music videos."Somehow it has escalated to this," says Hajny, before adding that she has also competed in two swimming world championships. "So don’t be surprised if I push my secret underwater shoot agenda."ELLIOTT ARNDT Elliott Arndt is a Franco-American artist working across a variety of fields, from music and photography to film, performance, illustration and creative direction. He has directed music videos for Laurel (above), Faux Real, Amber Arcades and more. Submerged from a young age in DIY and punk culture, Arndt cut his teeth working with bands and making skateboarding videos before taking to the stage himself, quickly starting to tour around Europe while keeping the creative helm of several musical projects."Elliott is a visionary film maker, gaining attention from worldwide artists from the avant garde to global pop stars," says Thompson-Roylance. "Everyone wants a piece of that Elliott Arndt pie."BECKY GARNERDirector and editor Becky Garner cut her teeth working for Reebok in the US, editing and self-directing campaigns starring big hitters like Connor McGregor and Lil Baby. Moving back home to London, she has continued to direct and edit commercial content for global brands including Farfetch, Nike, Adidas and others.Garner balances her portfolio by leading and creating content for various pop stars and bands - including like Zara Larsson, Nick Mulvey, Abbey Roberts and Sea Girls, adapting her mixed media and motion graphic style to maximise social engagement to great success.Her passion for music sits at the heart of her creative drive and she continues to lend her craft to working with such artists as Bicep, Sub Focus and Kurupt FM on their live shows.JACK & BORISJack & Boris - the creative directors and co-founders of the award-winning Deadbeat Films - originally carved a name for themselves as go-to guys for cinematic music festival shooting. They quickly perked the interest of labels and commissioners for their signature cinematic style and resourcefulness, and this has led to a relationship with Marisa Garner at MGA and creating successful music videos for artists such as Ghetts, Shakka, Nick Mulvey and Alesha Dixon.Their recent project YOSHI-The Ultra Violent Kung Fu Sci Fi Queer Revenge Film With Zombies!!! has gained international attention as a music video/short film hybrid, winning numerous awards around the world.ED ZORABEd Zorab and trained at the Arts University Bournemouth, before completing a B.A. in filmmaking at the Met Film School, Ealing Studios, and continuing on to build a career writing & directing both short and long form content. His work in narrative, fashion and music promos has gathered millions of views online and attracted an international audience, and achieved recognition by BAFTA for the short film Youth In Bed. And Deadbeat are announcing the roster just as Ed Zorab's video for Jonasu & Réve's All Night is released. The video features the secret and sexy goings-on within different rooms of a boutique hotel.Jack Thompson-Roylance says he is hugely excited to be working with the roster. "Elliott, Caroline, Ed, Will Jamon, Becky and Boris all have such unique voices and between them can tackle any brief," he comments. "If singing oranges, rappers immersed within a sea of teddy bears and LGBTQ kung fu fighting aliens sound fun, just you wait and see what we have in store for you next!"Music video director's representative Marisa Garner says: "I'm very excited to be working with Deadbeat and their fresh roster of directors. This company is is full of a variety of impressive talent matched with strong production focused team full of 'can do’ attitude ready to deliver great videos for the UK market and beyond. Looking forward to making some great videos together!"• Check out the Deadbeat Films music video roster here. Contact Marisa Garner at MGA for more information here.

London-based production company FRIEND have announced that Noah Lee has joined their commercials and music video roster.Lee is an award-winning film and music video director, born in London and dividing his time between his birthplace and Los Angeles. His second video for US rapper 070 Shake has just been released - Lee and 070 Shake are pictured above on the set of Skin & Bones - which was co-produced by FRIEND and LA-based company HPLA. Lee wrote, directed and edited his first short at the age of 23 - which was then nominated for the Grand Jury Prize at AFI Fest - and he has gone on to win widespread acclaim and awards for subsequent work, being featured at festivals worldwide and gaining enormous credibility online, including several Vimeo Staff Picks and Best of Month selections. In 2020, his video for Nice To Have, his first for 070 Shake, won the Grand Jury Prize at SXSW. He has also garnered numerous UKMVA nominations in the past few years, winning a Best Newcomer award in 2016, as then Best R&B/Soul Video UK in 2021, for his video for Celeste's Tonight Tonight."It's an overused phrase, but Noah truly is a visionary filmmaker with the awards to back it up," comments FRIEND MD Luke Jacobs. "We're thrilled he's joined FRIEND."• Watch Noah Lee's showreel at FRIEND here