ProdCo has announced the signing of filmmaker and photographer Frank Lebon for global commercial film representation, marking Lebon's first production company signing in the advertising world.

Frank Lebon is celebrated for his immersive, author-led films that often fuse graphic design, photography and animation, realised through intimate camera work and analogue processes.

His singular style has attracted global brands and leading artists. His commercial work includes campaigns for Gucci, Dior, Adidas, Nike, Prada, and Diesel. Highlights include Skims Lab with Wieden+Kennedy (Skims’ first national TV campaign), Nike x Off-White’s “Football” with Virgil Abloh, and his recent work on Diesel’s Spring/Summer 2025 campaign film.

He has also directed music videos for King Krule, Mount Kimbie, and James Blake, including the acclaimed Can’t Believe the Way We Flow, as well as Sundressfor A$AP Rocky - both winners at the UK Music Video Awards.

Beyond moving image, Lebon has published two photo books and exhibited in London and New York. Whether through film or still image, his work invites audiences to adopt a new perspective, seeing the world as he sees it.

• Watch Frank Lebon's work at ProdCo here.