
Skepta storms back with a state-of-the-nation critique and a video by Aidan Zamiri - shot by Jake Gabbay - that brilliantly captures the sense of turmoil in the track.[imgtoken data:1][imgtoken data:2]
Promonews - 23rd Sept 2026

Skepta storms back with a state-of-the-nation critique and a video by Aidan Zamiri - shot by Jake Gabbay - that brilliantly captures the sense of turmoil in the track.[imgtoken data:1][imgtoken data:2]
Promonews - 23rd Sept 2026

Jake Duncan directs a thought-provoking and highly personal promo for Belfast-based singer-songwriter Joshua Burnside. The video for It's Not Going To Be Okay is a character study of a middle-aged man - played by Duncan's father, known as 'Sy Tuck' - living an isolated existence in the countryside, taking us through his daily routines, captured in cinematic scenes and lo-fi cutaways. And this intimate portrait through everyday moments also offers hints at a complicated past. [imgtoken data:1]"When Simon was younger he trained as an actor, but for various reasons, opportunities were repeatedly disrupted," explains Duncan. "The film looks at some of the song’s broader themes through the intimacy of one person’s life: regret, resilience, isolation and the possibility of change.”"He spent much of his adult life in Eastern Europe and South Asia, before returning home and converting an old horsebox that he’s lived in for the past thirteen years. He now works as a taxi driver, which has become increasingly difficult to sustain amid the rising cost of living and declining hourly earnings.[imgtoken data:2]"Rather than trying to match the song’s scale, I wanted to locate its themes within one life. I made the project largely alone over three separate trips, directing, shooting and editing. I cast an actor (Grace Gallagher) to play his daughter in one short scene, but much of what appears in the video comes directly from his everyday life. Some sequences are entirely documentary, while others are slightly dramatised.”"The process has been extremely cathartic. I’m glad that we were able to make this together and that such an incredible piece of songwriting gave me the impetus to explore his life through the film."
Rob Ulitski - 22nd Sept 2026

Troye Sivan dons the chain mail in this latest romp from Gordon von Steiner, reimagining the age of chivalry with a courtly nod to The Princess Bride.The video for Party is, to be expected, another very stylish collab between Troye and von Steiner. A brilliantly effective battle scene it develops continuously into a mini-movie, with plenty of sumptiously-presented eyecandy in a great location - shot by Maximilian Pittner and graded by Jules Weilman at Studio RM.And there's an intro of considerable tongue-in-cheek gravitas from the great Sir Ian McKellan. So what more could you possibly want?[imgtoken data:1]
Promonews - 21st Sept 2026

Joy Crookes' throws herself into a relationship, for better and for worse, in an impressive step into a full-blown narrative video by directing duo Ethan & Tom.In the video for Painkiller, Ethan & Tom put an engagingly fresh spin on the story of a faltering love affair. That is partly down to the structure, but mainly due to how good Joy Crookes is in the role, and her chemistry with her leading man.Shot across Chicago, the film follows Joy through the city as the scales tip - from a happy start through to her waning confidence in the relationship, incorporating performance with the fastmoving narrative and then including Denzel Curry's rap on a karaoke screen. [imgtoken data:1]Joy's brief for the video was specific: the relationship should read as good at the start, and the illusion should come apart as the song does, so by the end the audience has watched a man's charm curdle. Ethan & Tom hold to that arc while keeping the tone light. The song has a tongue-in-cheek quality about someone who keeps being forgiven despite themselves, and the video carries that – it is a sad song shot with a sense of irreverence, fun, and abandon.Part of the success of the video is the casting of Joy's leading man. After a conventional search failed to produce worthy leading-man candidates, Partizan producer Danny Herman street-cast Matt Whipps at The Wormhole Coffee Shop in Chicago shortly before the shoot. His unrehearsed naturalism against Joy's performance lets the relationship's slow collapse register as observed rather than acted.Ultimately this is a confident step-up by Ethan & Tom into narrative territory. It moves between two textures – the immediacy of Chicago and the degraded warmth of tape – without losing its thread. With an excellent cut by editor Liv Ay, it reads as a breakup told in glimpses; funny where it needs to be, and honest about how long it takes to see what was in front of you.
Promonews - 16th Sept 2026

Following several previous collaborations, most recently on the UKMVA and Cameraimage winner Undertow, Alex Cook has reunited with post rock outfit Son Lux to create a major artwork - an immersive installation that is currently on a museum tour in the USA. The video for Out Into Us is a five minute cutdown version of the full 17 minute original - where Son Lux stretches the song into an expressionistic landscape. And it's something of an artwork in itself.It opens on the image of a house on an open plain about to be enveloped in a huge cloud, and follows with a series of equally striking images. Within the house, a family are preparing for an approaching storm - and then feel its full force.There's something both quite classic or timeless about its creation of the scenario - it could be Dustbowl America in the 1930s - while also tapping into very modern anxieties.And Cook delivers what some may consider a contentious twist to the traumatic weather event the family are experiencing. The external threat of the storm is gradually revealed as something constructed. By stepping into the storm rather than retreating, the illusion collapses. As with Alex Cook's previous work with Son Lux, the cinematography is sublime - including the use of high-speed cameras. Their earlier collaborations have been recognised at the UKMVAs for the quality of the image-making and it would be surprising if it did not happen again. The full installation - which grew from guitarist Rafiq Bhatia's reworking of the song, taking it apart at the level of tempo itself and using playback as an instrument - is currently on view at MASS MoCA in North Adams, Massachusetts. The project deliberately pushes against how music is increasingly experienced in the era of social media, where songs are often reduced to bite-sized fragments embedded without context in an endless scroll. "Out Into Us (Slow Down)" — Upcoming Installation Dates:12 September – 21 October — North Adams, MA — MASS MoCA9–11 October — Philadelphia, PA — ICA Philadelphia4–7 November — Indianapolis, IN — Herron Galleries, Indiana University Indianapolis, in partnership with COMPANION16–20 December — Brooklyn, NY — Pioneer Works
Rob Ulitski - 30th Sept 2026

U2 are back. And with their new album Carnaval de Luz coming soon, they have been recapturing the flavour and energy of some the classic U2 videos, with directing duo Cliqua.Firstly, there was Street Of Dreams, released in July, and now the video for Silencio. It was filmed in Mexico City earlier this year, and set in a lounge-like music venue with a decor that wouldn't look out of place in a classic David Lynch movie (or TV show).The video by the Mexican-American duo is populated by a variety of outcast characters - including the devil - within the setting decked in deep red curtains and blue lights, the cinematic visuals punctuated by very cool handmade titles, as if formed from liquid.But of course this is mainly about Bono and the boys. They are centre stage, with a straight ahead performance that plays to their strengths. Silencio sounds good too, with unexpected punk-like energy, highlighted in the increasingly kinetic edit. Could this be the start of a proper return to form by U2?
Promonews - 30th Sept 2026
Christian Padron directs the first music video for Luther Vandross’s A House Is Not a Home, in collaboration with Alvin Ailey American Dance Theater.Ahead of Vandross’s induction into the Rock & Roll Hall of Fame in November, the Luther Vandross Estate and Primary Wave Music celebrate the artist with the premiere of the song’s first music video, directed by Christian Padron.Written by Burt Bacharach and Hal David, A House Is Not a Home became one of Vandross’s signature songs and is regarded as one of R&B’s great vocal performances. The track was originally seven minutes long and went without a radio edit or video ever being done, until now.Padron brought the new four minute version to life in collaboration with Alvin Ailey choreographer Jeroboam Bozeman and dancers Caroline T. Dartey and Solomon Dumas.“With this iconic track, I thought about restraint: how much could I take away and still leave its beauty and fullness standing? Shooting in black and white in a minimalistic space was part of distilling it. ‘A house is not a home’ isn’t just a sad line; it’s precise. A room can hold every object of a life and still not be a home without the person who made it one,” says Padron.The video also previews Power of Love, an Ailey tribute to Vandross choreographed by Jamar Roberts. Set to Vandross’s music, the ballet premieres December 2 as Alvin Ailey American Dance Theater opens its New York City Center season.
Promonews - 30th Sept 2026
Indian singer-songwriter and composer, and author Zenareeta self-directs an autobiographical promo for Sumuhood, dedicated to the artist's mother. Taking on direction, performance and writing, boasts calm, soft-focus vignettes of Zenareeta, aka Sneha Chatterjee, in a reflective mood. Zenareets says: "[the track] is a song born out of meditation, written composed and sung by me, reflecting on the spiritual legacy passed down from her and the sacrifices she made in leaving her Radio and TV music career just to raise me."
Rob Ulitski - 30th Sept 2026
A new brand identity has been announced following the recent merger of international talent agencies Worldwide Production Agency (WPA) and DDA Talent - which London head Barnaby Laws says 'gives a name' to their existing philosophy.It is now Ascent Creatives International (or Ascent), a global talent agency representing some of the entertainment industry’s most accomplished creative artists across film, television, streaming and commercials. Ascent represents award-winning cinematographers, production and costume designers, editors and producers working at the highest levels of the industry.The Ascent Creatives International leadership team spans the UK and US, with Barnaby Laws, Estere Sulca and Amber Thompson in the UK. With its offices in London, Los Angeles, and the US East Coast, plus an international network of strategic partners across Europe and the Americas, Ascent is dedicated to advancing creative careers through ambitious opportunities, long-term strategy and truly global representation."Ascent Creatives International reflects how we have always approached our clients’ careers: there is no single destination or defining moment, but a constant progression of ideas, opportunities and creative work," says Laws, who leads the London office.“The new identity gives that philosophy a name, while reflecting the international nature of the industry our clients work within and the breadth of talent and opportunity across the UK and beyond. We have always looked to support the most creative parts of the industry and Music Video is still an integral part of that.”Estere Sulca explains that Ascent's London office is effectively unchanged from when they were WPA. “We will still have the same team in the UK, based in our office in Soho, who are production-focused and pride themselves on being flexible and responsive," she says, adding that they are also still keen to work in the sphere of music video production due to its creativity. "We will always encourage our talent to work on promos and music content – It's some of the most rewarding projects we deal with,” she says.DDA Talent and WPA, two leaders in talent representation, confirmed plans to merge earlier this year. Their combined roster now includes names like Oscar-winning cinematographer Erik Messerschmidt, ASC (Mank); two-time Academy Award-nominated cinematographer Jeff Cronenweth, ASC (The Social Network); Malik Sayeed (Clockers, Belly, After the Hunt); producer Ralph Winter (X-Men franchise); editor Ian S. Tan, ACE (Avatar: The Last Airbender); production designer Danny Vermette, ADG (Backrooms); John Mathieson, BSC (Gladiator); cinematographer Larry Fong, ASC (Watchmen); cinematographer Mihai Mălaimare Jr. (The Master, Jojo Rabbit); and cinematographer Maryse Alberti (Creed).• More on Ascent Creatives International
David Knight - 29th Sept 2026
Tommy Davis directs a striking promo for London alt-rock outfit Keo, where watching the band perform in a sunflower-filled garden has a remarkable effect upon a seriously jaded cinema audience. The video for Be Happy stretches across these two worlds - the technicolour dreamspace of the band and the gloomy cinema. And it builds to a cathartic release in both environments, as the well-cast spectators spring to life, almost as if someone dropped something psychedelic in their popcorn. It's delivered with the strong visual sense and manic energy characteristic of all Tommy Davis's videos - well worth a watch.
Rob Ulitski - 29th Sept 2026
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