Doechii's hit that samples Goyte's even more massive Somebody That I Used To Know, gets a brilliantly mind-bending video by James Mackel.In her sunny suburban home, things get weird in wonderful ways, as Mackel and Doechii pay home to previous music videos and also the memorable 'bodypaint' Goyte video (by Aussie director Natasha Pinkus). And it also features Doechii's own twin sisters as The Shining-like twins, overseeing all sorts of disaster in the house. It's organised chaos, shot from many angles in Mackel's brilliantly constructed follow-up to the wonderful Denial Is A River (which he co-directed with Carlos Acosta). When she escapes the chaos in the house - the first thing she sees is an elephant.And it culminates in a brilliant climactic dance sequence in the street outside - and that's arguably Doechii's biggest moment yet.

Saman Kesh returns to music videos and reunites with Ed Sheeran for the vibrant, high-energy promo, strong on Iranian influences and flavour, for Azizam. Shot like a fever dream, the video celebrates culture, movement, food and the universal intensity of human connection. It's fast-moving camerawork captures Ed as he's thrust into a variety of scenarios, encountering a cast of admirers in a gallery, UK-Iranian actor Omid Djalili in a hotel kitchen, a wedding party and legendary Iranian singer Googoosh - plus songwriter/producer Ilya Salmanzadeh, who co-wrote the song.[imgtoken data:1]This breathless whirlwind of rice-infused colour and energy - which starts when Ed trips over a Persian rug in the recording studio - is a refreshing departure for the singer, while taking Saman Kesh back to his own Iranian roots in his first collab with Sheeran since Drunk in 2012.It also echoes the director's early work in music videos for the likes of Cinnamon Chasers and Russ Chimes. Like those breakthrough promos Kesh uses the camera as a character in its own right, flipping between Ed's POV and those of his admirers. That really contributes to a brilliantly-executed vision that feels as fresh as the track.

Douglas Reddan directs a mesmerising, all-choreo based promo for girl group Say Now - featuring in a sexually-charged routine among an ever-expanding field of youthful dancers.The video for Can't Keep A Beat - Say Now's latest missive from the trenches of modern dating, sex and relationships - takes place within a dark studio environment, entirely focussed on Say Now's Amelia, Maddie and Yssy, and their squad of dancers, recruited from the Addict Dance Academy in Leicester.The dance routines are slick and hot - courtesy of explosive choreography by Laura May Buckley. The minimal background, lighting and camerawork, and a breathless edit, also intensifies the focus on the tightly-orchestrated performance to great effect. [imgtoken data:1] Above everything, the commitment from Say Now to the project makes this a personal triumph. They were keen to work with the dance troupe at Addict, and have clearly poured body and soul into making this happen. Likewise Irish dancer, choroegrapher and director Douglas Reddon, who knows his stuff too. “Can’t Keep A Beat is all about owning your sexuality and your needs, and not being afraid to admit them - we all deserve to be spoiled, have fun and high standards,” comment Say Now.“Some of our friends go to Addict and we really wanted to work with upcoming dancers in our age group. We’d seen Addict’s amazing dance pieces before and knew we could trust in them to bring our vision to life."

The REBEL-based directing duo on their unusual start in film, how shooting 6-a-side football led to making music videos - and embracing the terror of tight turnarounds.In the past couple of years DON Prod have become go-to directors for some of the UK's top grime and drill artists, including Headie One, Unknown T, Aitch, A1, Mist, Digga D, Fredo, Krept & Konan, Nafe Smallz and Nemzzz. Last summer they directed their biggest video yet: the Paris-set promo Central Cee's collab with RAYE on Moi. They have started this year with videos for Aussie outfit ONEFOUR, metalcore band Malevolence and regular collaborator Nemzzz - and also started working with brands too, including Trapstar and Two Tone.DON Prod (aka DOUBLE OR NOTHING) are Jack Millward and Tom Kral, and their stream of videos (and accompanying BTS content) stems partly from their ability to move fast as self-shooters, that crucial quality in the world of grime and drill where pre-planning of video shoots can be absolutely minimal - but then creating highly watchable showcases of the music talent. They are very busy boys - but we managed to grab them for just long enough, via the SNAPSHOT Q&A, for them to give us a glimpse into their world.Name: Jack Millward & Tom KralBirthday: 7th March 2000 & 11th May 2000Where did you grow up? Isle of WightPlace of further education and course (if any)? No further educationWhere do you live now? Haringey, North LondonWe made DON Prod into a business for something to keep us occupied in our gap year. Name a film or video or other creative work that had a huge influence on your career choice?Jack: I started off by filming YouTube videos of me throwing frisbees into basketball hoops and ping pong balls into cups. At first I wasn’t interested in the filmmaking side of things, I just wanted to do the coolest trickshot possible.As time went on, I realised I enjoyed shooting the videos more than the trickshots. Me and Tom made DON Prod into a business for something to keep us occupied in our gap year. Not the most conventional way to start a career in film.Tom: I actually wanted to go to university for engineering and had a keen interest in business. I ended up not taking that route and joining Jack, building our own company so I guess the creative work that influenced me must have been the frisbees and ping pong balls.[vidtoken data:0]What were the important first projects for you, in terms of a learning experience and getting noticed, or a foothold in the industry?We started shooting content for the England Beach Soccer national team on the Isle of Wight. This opened up opportunities for us to travel to London. Whilst shooting on the sand, we met Locksmith from Rudimental who became our first London-based client. The football led to the Starz League, a celebrity football league which we produced and allowed us to make our first few connections in the music industry.When we communicate directly with the artist and manager, the video is always better.Best film(s) you saw last year?Tom: The Elvis movie was great, I loved the style. All Quiet On The Western Front was also great, I may have been late to that one but now I get the hype. Outside of movies, Slow Horses and One Day were both fantastic.[imgtoken data:1]Jack: Basic but I finally watched Top Gun: Maverick after my rabbit died to cheer me up. By the end of it, I forgot I even had a rabbit.Favourite song/album/music artist in the past year.Has to be Nemzzz. Heard way too much of his music not to like it, haha.Favourite music video/videos in the past year?From our releases, it has to be Central Cee & Raye - Moi. If we’re talking other peoples projects; it has to be the few videos Tom Emmerson & Antslive have released. Raising the bar for us all.[vidtoken data:1]What was (or usually is) your favourite night out last year?We hired a Sprinter to Birdworld for my (Jack’s) birthday.We survived shooting 10 videos in 10 days.In terms of the music video-related jobs of the past year or so, what were the most rewarding creatively, and why?Working on tight turnarounds with independent artists may sound like a headache but I think we’ve both come to appreciate the process. There isn't time to overthink anything. You are just working directly with an artist to create the best possible thing in the time you have, with no space to worry about anything else.We got asked on the day to shoot a video for Lil Yachty. We were in Paris and flew back in the early evening, producing the whole video in the airport. We landed and shot for three hours on a boat in East London. Despite it being so last minute, working with Yachty and shooting it all on film was a crazy moment for us.[vidtoken data:2]We recently moved house. Our old house in Seven Sisters, Tottenham helped us connect with lots of local artists and was a big part of our come-up story. Just before we moved out, a Brazilian artist - Veigh came to London and asked to shoot a scene for his video at an estate.We thought it was only right to throw a party at our house and invite as many locals as possible. The video turned out great and it was a sick moment to give back to the community that helped us find our feet in the rap scene.[vidtoken data:3]What are your favourite other (non-mv) projects of the past year or so?We’ve started working with more commercial clients. We’ve just had one drop for a new brand called TwoTone. We feel like our ‘music video style’ translates well to engaging content and commercials.What’s the most surprising thing that’s happened last year?We survived shooting 10 videos in 10 days. We were also hired to shoot a video for a metalcore band called Malevolence, something neither of us saw coming but both thoroughly enjoyed. And we’re currently working on two more![vidtoken data:4]Most annoying/irksome thing that’s been going on this year (work-related or otherwise)? Cancellations! We’re more surprised when a job does happen than when it cancels.Your top suggestion to change and improve how the music video industry works?We feel like when we communicate directly with the artist and manager, the video is always better. There can be so many hurdles and things that need to be signed off before the shoot day, it’s easy for the creative energy of the project to diminish when you start to work with bigger agencies/labels.What are you looking forward to in 2025?Stepping more into the commercial world, building our music video portfolio, pushing the creativity with strong director/artist relationships and documenting it all for the world to see.• DON Prod are based at REBEL. - Rogue's platform for breakthrough talent. Watch more of their work here