Comedian, writer and Chicken Shop Date creator Amelia Dimoldenberg makes her music video directing debut by paying homage to iconic 90s movie The Bodyguard in her video for Maisie Peters. The video for My Regards is inspired by the lyric 'call me Kevin Costner the way I’m guarding his body', and puts a playful and modern spin on the 1992 classic, with Maisie in the Costner role and American comedian Benito Skinner taking over from Whitney Houston as 'the body'.In this version, Maisie must guard hunky Benito from a horde of avid fans in a country hotel. But she's only having partial success, as she becomes distracted by line dancing lessons and her own secret passion for Benito. The success of the video, beyond the enjoyable set-up and goofy setpieces, lies in that Dimoldenberg keeps the focus on Maisie and making her witty lyrics the internal thought processes of the character. “Directing this music video for Maisie has been an absolute joy,” shares Amelia. “From the moment I heard the track, I knew we had to lean into her gift for storytelling."I thought it would be interesting to subvert the 'possessive girlfriend' trope by making Maisie a literal bodyguard. It felt like a fun way to heighten the narrative.”

LA-based singer Devon Again goes through the motions of heartbreak - and the world reacts in funny ways in this wonderfully creative video by directors Jooystin and Eliot Lee.At the start we discover the object of Devon's affections - a nice comic set-up before the first of a several surprises, which comes with a powerful punch. In fact the video for Cherry Cola is a genuine feat, a parade of comic ideas and visual invention as we follow Devon through a number of personal catastrophes. And even more impressive is that it was shot on an iPhone 17.Eliot and Jooystin have directed one other Devon video for People v Maryann Sue which is also very good. On this evidence, these guys are going places.

David Bates Jr directs an AI-assisted fan film for Radiohead's How To Disappear Completely, from their 2020 album Kid A. Built from lingering monochromatic shots involving water and a submerged figure, Bates has devised an AI-originated world where society is on the edge of being engulfed by flood waters, through a series of uncanny vignettes.An Apocalyptic vision that works with the undulating and mournful quality of the track.

Partizan has announced that Danny Herman is now heading it's Music Video division, while the music video roster at the London-based production company is expanding with the addition of five distinctive new directors: Ronan Day-Lewis, Gee Small, Erik He, Fabien Frankel and Ellius Grace.Herman has taken the reins of music videos at Partizan, while continuing to shape standout work across the company’s commercials slate. Nominated for Best Producer at the UKMVA 2023 and the recipient of numerous awards and nominations for his contributions to the music video landscape, Herman steps into this dual role as Partizan deepens its focus on music-driven visual culture and the next generation of filmmaking talent.The five new signings to the company's music video roster span a range of visual styles and creative disciplines, while sharing a focus on original ideas, precise execution, and a collaborative approach to working with artists and labels. Their work collectively pushes form and format while remaining grounded in strong visual identity and performance-led storytelling.Bringing Fabien, Gee, Ronan, Erik and Ellius into the fold fills my heart with joy - five distinct voices whose talent knows no boundaries.Ronan Day-Lewis is a painter turned filmmaker, and fresh from the release of his debut feature Anemone, his work blends visual poetry with emotional precision. He's marked out as a rare multidisciplinary talent with a deeply cinematic eye.Dublin-based director and photographer Ellius Grace boasts a refined cinematic style that is rooted in intimate portraiture and atmospheric world-building, which has made him one of Ireland’s most exciting creative voices. His work spans powerful collaborations with cultural icons, including Shane MacGowan, Sinéad O’Connor, Lankum, and even President Michael D. Higgins, demonstrating a rare ability to capture both the soul and the story of those he photographs and films.Gee Small is a London-based director whose work is shaped by a background in acting, creative direction, and talent development. She has directed music videos for the likes of Hey Baby and the short film Baby, bringing an instinctive, performance-led approach to her storytelling. Founder of the modelling agency Gee Small Faces, her approach to storytelling is grounded in authenticity and presence.Erik He is a visual artist shaped by a globally diverse upbringing across Asia, North America and Europe. Erik’s work brings together sculpture, performance and moving image to create a bold, contemporary visual language.Fabien Frankel is an actor and director whose international screen work informs a distinctive voice behind the camera. Alongside his brother Max, Fabien brings a storytelling instinct rooted in character, emotional nuance and atmosphere, expanding into an exciting directorial practice we’re thrilled to support.Each filmmaker brings a unique creative language and a strong commitment to craft, further strengthening Partizan’s position at the forefront of music video storytelling and visual innovation. Together, the expanded roster and new leadership structure mark a continued evolution of Partizan’s UK music video offering, with further projects and collaborations to be announced in the coming months.'I’m so excited to be back steering music videos especially at my own stable Partizan where music videos are the bedrock of everything we’re about," says Danny Herman."Bringing Fabien, Gee, Ronan, Erik and Ellius into the fold fills my heart with joy - five distinct voices whose talent knows no boundaries, and who sit perfectly alongside the brilliant directors already on our roster."• Partizan new music video directors roster here

Rob Thorogood directs an evocative promo for Arlo Parks. The video for Heaven captures the raw euphoria of night-time connection, underground dancefloor energy, and the elusive magic of being fully present with strangers who feel like friends.Weaving Arlo's performance into London’s skyline, the visual layers her presence with fractured, kinetic glimpses of the city’s nocturnal pulse.Contrasting neon colour pops with a filmic, tactile aesthetic, it's a great showcase of the returning singer-songwriter and place, executed perfectly.

Ahmed Razeek directs a raw and intimate promo exploring brotherhood, tension, and collective identity.The video for Bzns follows a group of young men moving as one body, caught between closeness and friction, strength and vulnerability. Through restrained performances and a minimal visual language, the video focuses on physical presence rather than narrative exposition.Acting as a hybrid music video and short film, the visual uses silence, gesture, and space to let emotion surface naturally.Boasting excellent cinematography, it's a punchy video with some truly standout visual moments.