newsEhsan joins Riff RaffRiff Raff has announced the addition to their roster of Ehsan, the London-based director whose larger-than-life comedic style has graced work for the likes of BBC, Nike, Google and Coca-Cola, and music videos for comedian Munya Chawawa's rap character Unknown P.With work including Sports Direct's Football Fever featuring Ian Wright, and Google's Speed Challenge featuring Busta Rhymes, Lil Yachty and Lando Norris, Ehsan's films are full of well-known figures in colourful, comedic settings. His defined by a bold, high-energy visual language full of humour and heart, underpinned by a deep commitment to culture, inclusivity and authentic representation. Born and raised in North London by hardworking South Asian parents, Ehsan’s work reflects the vibrant mix of grassroots cultures of his background. His filmmaking started at university while studying graphic design and his student films earned recognition (Tank Magazine, Smalls Award) that led him to direct his first branded pieces, stylized fashion films created alongside A-list photographers. This led to Ehsan heading up the video arm of JN Group, where he was commissioned to direct fashion films such as Burberry, YSL, and River Island. His commercial career gained momentum with a playful ‘SPOT the Difference' film for Louis Vuitton x Kusama, followed by a Vertu commercial that won a Young Director Award, opening the door to high-profile automotive campaigns for BMW, Mercedes, Jaguar, and Lexus.Ehsan has increasingly focused his lens on stories rooted in culture and community. Collaborating with brands such as the NFL, Nike, Pringles, and the Premier League, he has continued to showcase his distinctive visual language, using humour and heart to give voice to the voiceless without taking itself too seriously. His mission extends beyond the screen, championing mentorship, public speaking, and charitable partnerships to open doors for others.That same ethos drives his ongoing narrative projects and collaborations with talents like Munya Chawawa, spanning music videos, a Channel 4 pilot, and the upcoming short Peanut Head, a celebration of colorful characters, life’s odd little ironies, and, above all, the joy of creating something meaningful by making people smile.Upon joining Riff Raff, Ehsan said: “It’s an honour to be so warmly welcomed into the home of some of the best talent on the planet. Riff Raff’s been my production company crush ever since I started directing *blushes every time the RR group chat lights up <3* Unapologetic, subversive, and slightly unruly... Culture-first; completely my type! Buzzing to see what trouble we get into together...”Joint Managing Partner Jane Tredget adds: “We’re beyond excited to welcome Ehsan to the family. A director with a seriously distinctive visual voice, he brings together culture, craft and heart in everything he makes. Whether he’s behind the camera or behind the decks, Ehsan has an incredible instinct for rhythm, storytelling and connection... and it shows in his work. On top of being a wildly talented director, he’s an all-round lovely human being. We can’t wait to see what we make together.”• Watch Ehsan's showreel at Riff Raff here