Tom Butler captures singer-songwriter Lewis Knaggs performing the rousing Forever Falling with his band, illustrating his theme with accompanying narrative of a couple who are losing their spark.Lewis Knaggs, who is also a filmmaker as well as a musician, says the song and the visual were inspired by his personal story: the loss of his father and the impact that grief had upon his relationship with his girlfriend. "My father passing away rocked my earth and everything in it… questioning what it means to live and trying to cling on to whatever happiness I could muster," he says. "The collateral damage was my relationship. Almost overnight we felt like strangers."Yet we had just been in the middle of something quite wonderful and enjoying falling in love. A monumental death tore us apart and that’s heartbreakingly sad, but it was the right way to go for both of us to flourish. And so we are, Forever Falling."

Joseph Delaney builds a genuinely creepy atmosphere in his slow-burning gothic chiller for Manchester rock band Witch Fever. Delaney generates an intense sense of foreboding through lead singer Amy's increasingly unhinged performance, in the bare room of a large house, striking editing and in-camera effects. The use of sudden single frame edits in Jed Darlington-Roberts' richly colourful cinematography is particularly unsettling. 'Had so much fun mining my favourite gothic stories, delving into the depths of hysteria and further indulging my pyromania for northern metal coven Witch Fever’s incredible new release The Garden,” says Joseph Delaney."Inspired by the symbol-laden lyrics and emotive push and pull of their new music, we imagined a northern gothic story that treads the line between the supernatural, psychological torment and the blurred line that can exist between them in a mind that’s in the midst of a moment of unhinging - something I’m not all too unfamiliar with…"Thanks to Witch Fever and team for having us, to my team that threw themselves into this (and were possibly latched onto by a sinister spectre along the way) and watch this space for more soon."

The first of two more promos by directing duo LateMilk in the lead-up to the release of AJ Tracey's new album Don't Die Before You're Dead is arguably their most personal collaboration. It's also the video where animation takes the lead role in the creative, as a means to deliver the raw emotion of the song's theme.The video for 3rd Time Lucky is a tribute to AJ Tracey’s mother and her journey with cancer, capturing how deeply it shaped their relationship and the strength they found in facing it together. At the centre of it all is a soft, wide-eyed bunny. A recurring symbol from the album, and here, a quiet reflection of Tracey's more vulnerable side.LateMilk worked with stop motion animator Imbro to tell the story of a mother and son - represented as bunnies - dealing with what life throws at them. Things become more ominous, as the mother rabbit begins to be stalked by a monster. And eventually she has to confront and defeat the creature.The directors have brought this to life with clarity and care, using symbolism to play off the direct personal message from AJ to his mother. As such it makes Tracey's message a love letter to mothers, to vulnerability, and to the quiet power of shared strength. Appropriately it was created in proud support of Maggie’s and the vital work they do for those affected by cancer.