Reality and fantasy collide in Lucrecia Taormina's dazzling promo for JADE. FUFN continues JADE's conceptual narrative for this era - exploring the darker side of fame through irreverent, offbeat imagery and intimate storytelling. We see JADE with her on-screen partner, attending the Nick Grimshaw-hosted premiere of a film she is in, building layers of different characterisations whilst paying homage to her previous iterations. With a heavily surreal vibe, the video features an audience with their faces twisted in evil grins (reminiscent of Philipp Stölzl's 2003 video for Evanescence's Going Under) and stunning visual effects throughout. It's a blockbuster epic and a very welcome return to music videos for Lucrecia Taormina, who has been a pioneering creative in presenting the darker impulses of pop stars, from Ashnikko to Bree Runway.And could a superhero film be on the cards for JADE in the near future? Given the breadth of characters she's played in her debut era, it wouldn't be a far stretch to suggest so.

Andrew Thomas Huang directs a striking promo for Brooklyn-based singer and DJ Yaeji, in collaboration with Microsoft. Filmed in Korea, the promo for Pondeggi is inspired by traditional hand games and beondegi, the Korean street food made from silkworm pupae. The video follows Yaeji as she transforms into a silkworm, engaging in a dreamlike journey to preserve the cycle of metamorphosis, while facing off against a 'techno-witch' played by the legendary Uhm Jung-hwa.Huang makes distinctive use of AI to realise a vision which in some respects shares the sense of the incredible that was a characteristic of his use of VFX when he first broke through as a visual artist. And this was created in partnership with Yaeji and Microsoft as part of the Artifacts: New Experiments in Art & AI initiative - one of three commissioned projects. This groundbreaking project explores cultural memory and transformation through AI-driven innovation, showcasing how AI can expand creative possibilities while preserving human artistry. Huang and Yaeji integrated AI tools—including Microsoft Copilot and open-source AI technologies—to enhance the storytelling, introducing unexpected and surreal visual elements. “The benefits I found from the technology were all in the form of happy accidents—results that were dreamlike that I didn't even know were possible,” says Yaeji.Andrew Thomas Huang adds: “Microsoft’s tools were great conduits for preserving the integrity of the original performance while translating it into this fantasy world, taking inspiration from nature and silkworms.”The result is a hallucinatory visual making great use of the technology and resources at the creative team's disposal. Huang and Yaeji discuss their collaborative process here.

Xavier Dolan directs a rousing promo for Elton John & Brandi Carlile.The video for Swing For The Fences is an emotional exploration of sensuality and liberation. Featuring a brilliant dance performance at its core, the video ponders religion, expression and societal expectations with a stunning, anachronistic aesthetic. The track itself is an anthem for LGBT+ youth, and this theme is explored through the presence of an enigmatic love interest in the latter part of the video. Imagining a life of love, sensuality and freedom, it's a brilliant - and important - video, especially with LGBT+ rights being dismantled in the US and across the world.