Reality and fantasy collide in Lucrecia Taormina's dazzling promo for JADE. FUFN continues JADE's conceptual narrative for this era - exploring the darker side of fame through irreverent, offbeat imagery and intimate storytelling. We see JADE with her on-screen partner, attending the Nick Grimshaw-hosted premiere of a film she is in, building layers of different characterisations whilst paying homage to her previous iterations. With a heavily surreal vibe, the video features an audience with their faces twisted in evil grins (reminiscent of Philipp Stölzl's 2003 video for Evanescence's Going Under) and stunning visual effects throughout. It's a blockbuster epic and a very welcome return to music videos for Lucrecia Taormina, who has been a pioneering creative in presenting the darker impulses of pop stars, from Ashnikko to Bree Runway.And could a superhero film be on the cards for JADE in the near future? Given the breadth of characters she's played in her debut era, it wouldn't be a far stretch to suggest so.
Rob Ulitski - 15 hours ago