Louis Bhose reintroduces John Newman to the world with a touch of self-mockery, as the soul singer meets the contenders who are auditioning to be him in his upcoming comeback.The video for Merry Go starts in an intriguing fashion with Newman welcomed at a film studio by his manager with the words: 'Welcome to Hell'. It turns out he is encountering an assortment of odd characters who are 'playing' John Newman.It's an engaging satire of the pop business and the real John Newman gives a nicely judged performance observing the activity around him with occasional alarm but mostly resigned equanimity. And finally, he gets involved himself, taking his own place in the group of 'John Newmans' for a dance routine. So this a very welcome return to videos by Louis Bhose too. He is a director with genuine funny bones, who relishes bringing surprising ideas to life. And he's certainly done that here. "John was very clear from the off that he wanted to play with the idea of a big comeback, and the idea of lots of people auditioning to be him was a fun one," says Bhose. "He even went as far as digging out all his iconic jackets from the loft, and letting our supporting cast wear them."I always liked the idea that after an offbeat series of auditions, there would be a fun, sweet moment where they all came together. And so came Harry Price's great choreo - which everyone (including me) learned. Having not made a vid for 18 months or so, it was a really fun one to get back into the groove with."And surprisingly, John was desperate for an extended intro - damn the views!!"

Colin Solal Cardo directs Harry Styles for the first time, and it turns out to be a match made in Heaven - a joyous, celebratory affair, unleashed via of the brilliant choreography of Ryan Heffington. The film blends raw intensity, sensuality and live-performance energy through an immersive and kinetic visual language. In what first appears to be a high school gymnasium - in fact the legendary Pavillon Baltard in Paris - a stylishly-dressed Harry saunters into the space to begin performing with his band, in the round. And the track they are playing - Dance No More - starts to become a magnetic force upon the casually watching audience. They are triggered into action, with living, contagious energy. There's an invitation to dance no more, to lose yourself completely, to never want the dance to end. The dozens of audience members act on that impulse - and it turns out that they are all great dancers.Meanwhile, Harry holds the centre amidst a heaving mass of bodies - losing a few layers of clothing along the way...It's brilliantly done - a real technical achievement that also maintains a lightness and sense of humour. We get the best of the artist and of the director and choreographer - who last worked together on the UKMVA-winning Wolf Alice video for Bloom Baby Bloom. The result is something special.

Andy Favre self-directs this atmospheric promo for his music project Alpine Universe.The video for Tool takes place in an industrial studio set, anchored by stunning fire displays, stunts and confident performance. Favre collaborated with fire artist Kenton McDougall - aka Kentor - to create this video. Consequently it feels like a mix between live show and performance video, and an excellent showcase for the music and talent. "The Alpine Universe is more than just a place: it's a mindset, a philosophy and a way of life," explains Favre. "Set in a dystopian future, the high-octane energy of the music is supported by an impressive fire choreography and a full band with drums, cello and violin and of course... a burning bass guitar!""Kentor designs, builds and wields fire weapons for a living, with his most famous creation being the giant sword he calls The Dragon Slayer. Kentor and I were fans of each other's work for many years and the concept of the song fit perfectly with our combined aesthetics."

Marco Fumolo directs a standout promo for INNELLEA's Slave To The Hype, which starts with the German techno DJ/producer getting some startling news from his manager. The message from the management - he's no longer cool and needs to prove his worth - turns into a Mission Impossible-style delivery of fairly reasonable instructions. After getting a bleached buzzcut and some sharper clothes, he embarks on a journey of cheesy Dad dancing, wearing 90s heely shoes and driving a sensible car very slowly with the doors open. The real MI-style task come at the end: DJing without using the sync button. Can INNELLEA do it? It's a tongue-in-cheek concept perfectly executed by the creative team. From the chromatic, silver-hued cinematography to an overall willingness to experiment and play, it feels incredibly fresh whilst rooted in universal nostalgia.