Sarah Dattani Tucker and Eliza Hatch co-direct a powerful visual for Girli, in collaboration with feminist platform Cheer Up Luv. The video for Slap On The Wrist is rooted in real stories and lived experiences, confronting the everyday reality of sexual harassment and assault faced by women and gender minorities.Using location to anchor the concept, the video presents a montage of different performers standing alongside captions, detailing how everyday spaces are tainted by recollections of harassment and assault. Bookended with facts, figures and important context, it's a powerful visual that many viewers will relate to, and a testament to friendship, love and community. Cheer Up Luv is a UK-based platform dedicated to ending gender-based violence, discrimination and bias through education, art and storytelling, led by award-winning feminist photographer and educator Eliza Hatch. You can find out more information on their website.

Sophie Muller and co-director Theo Adams went to Blackpool to make a rollicking promo for new pop superstar-in-the-making Meek's irresistible anthem. And the result is, to quote it's instantly iconic lyrics, f*cking fabulous. Meek is unrestrained and unapologetic, resplendent in a succession of wonderful outfits, as she storms through Blackpool's backstreets and onto the glittering Golden Mile - while the song breaks out in all its Queen-like glory and you realise you may be hearing this one for the rest of your life.It's a rousing, empowering tour de force, with a sense of carefree optimism and joie de vivre radiating from Meek's charismatic presence. And there are some wonderful visual touches - from the singer's lady assistants on piano and sewing machine, to a drag queen dance troupe and a brief glimpse of Meek riding down the Golden Mile in Cinderella's coach - that make it a repeatable joy to watch. And after it's all over, she is off to the chip shop - still being absolutely Fabulous.This delivers the message of the song to perfection: the world may be going to pot, there's hell all over the place - but that shouldn't stop you looking and feeling good. This may well already be the most important song of the year. It's certainly the most optimistic - with a video to match.

Luke Bather returns to music videos with this cinematic promo for New German Cinema, the solo project of Jess Weiss of indie-pop band Fear of Men. The video for My Mistake unfolds in abstract vignettes, a dark apartment setting the scene for the haunting performance - with American guest vocalist Carson Cox appearing on an old fashioned TV.Using shape and texture as thematic elements, the video has a palpable energy throughout - strange, mysterious and evocative. "It's nice to be back making a music video after so long, and Jess is an artist that I've wanted to work with for years now," says Luke Bather. "We did the whole thing in one day, just before Christmas, with a three person crew and a £0 budget, and we had a blast!"Our initial starting point was, predictably, the New German Cinema movement. But as we discussed the song's themes in more depth, the video evolved into its own beast."Sex, death, repressed desire, and good old-fashioned Catholic Guilt all loom large - inspired by everything from the films of Rainer Werner Fassbinder through to the paintings of Francis Bacon. The final result is, hopefully, an uncanny, seedy, sexy nightmare from which Jess can’t seem to escape."Adding to this, we have the spectre of Carson (who was based in Florida) haunting the video as a ghostly analogue broadcast interspersed with archival footage of Berlin in the 1970s; an inescapable reminder of the past and a nod to the original New German Cinema movement."

Samona Olanipekun's video for the second single from Louis Tomlinson's just-released new album features actors James Nelson-Joyce and Kit Reeve in a series of scenarios where emotions are always in flux. In fact, it's impossible to figure out what is really happening and what is the product of Nelson-Joyce's imagination.The video for Imposter follows the path of the pair's relationship, in personal and social situations. The actors' play each scene in various ways, the constant shifting of mood between them, and other family members, is always fluid, never settled and keeps the viewer immersed. It also follows offers a window into that feeling described in the song by Tomlinson - who himself makes an appearance late in the video, and breaks convention by leading the actors in a live rendition of the chorus.Olanipekun's video is part of a campaign for the new Louis Tomlinson album helmed by Untold Studios' Creative Director Phil Lee, who brought his extensive experience in music to deliver pivotal creative moments across the album campaign for How Did I Get Here?, released last month.Lee commissioned Imposter and its predecessor for Lemonade, directed by Emmanuel Adjei. Both films were developed to sit cohesively within the broader album narrative, reinforcing tone, identity, and intent. Lee was also responsible for the strategic creation and reveal of the album title, designing a multi-layered audience journey that unfolded organically across platforms. The title was teased through the integration of WhatThreeWords within fictional reviews seeded through social media, which when discovered and put together would lead fans to physical billboards in global locations, each displaying a single word from the album title.The campaign culminated in the full title and release date reveal, inspired by a traditional hand-painted sign installed on a remote beach in Costa Rica, close to where much of the album was recorded - grounding the global digital trail in a tactile, human moment tied directly to the making of the record.These moments formed a cohesive creative framework that connected music, film, and real-world discovery - underscoring Phil Lee’s role in shaping the narrative and experiential spine of How Did I Get Here?“It was a pleasure to work with Louis, his label and management teams to help implement some key moments in the launch of his third solo studio album," says Phil Lee. "Witnessing first hand how passionate and fanatical his core fanbase is and mobilising them to be part of the launch process was rewarding for everyone.”