Jasper Cable-Alexander directs an atmospheric promo for AMARA ctk100. Lamenting the dramatic deterioration in respect for women’s rights and rise of incel culture, the track is a "request for autonomy and a call to chew up the Andrew Tates, TERFs and politicians that disguise their agendas behind harmless concepts like 'family' and societal traditions," according to AMARA.The video for Chew is a slick, textural trip, blending fierce performance sections with experimental camerawork - including some delightfully weird inner mouth shots and plenty of slow-shutter portraiture, which builds to a hypnotic, mesmerising climax.

Jay Green goes next level with his trippy and very stylish vision for the first release from Nothing But Thieves new album. The video for Welcome To The DCC ambitiously sets out to give familiar references a new twist, and create a dazzling showcase for the band's new slick pop direction. Aesthetics of Blade Runner bleed into a Michael Mann-esque world where we follow characters around the dazzling DCC - an alluringly luxurious club which nonetheless may not be exactly what it seems. The viewer is put on alert from the first moments, as the video is framed as a near-future commercial (or content film) for the mysterious club: on-screen pop up ads appear throughout selling the lifestyle and environment of the DCC. All very intriguing and fun, yet with an undeniably sinister undertone.Jay Green has used all his hands-on experience of VFX as well as directing and editing to fulfill the concept. As a result the video is a pulsating, retrofuturistic tour de force. Great work, and a great platform for the big concept driving Nothing But Thieves's new music.

Constantine // Spence direct a captivating one-shot promo for Léa Sen.Following last month's darkly evocative video for Dragonfly, this video sees Sen in a similarly abyss-like studio, performing in the front of her car with a ghost-like mannequin. As the track winds up to a poignant climax, she pours petrol over the vehicle and herself, ready to burn up in a fiery haze. Technically straightforward yet conceptually complex, the video is another prepossessing promo from the director duo, who are making their mark with a surreal, dreamlike and uncompromising aesthetic.

What do you miss most about your youth? Mark Lediard's latest promo for Seafret explores this idea.Shot on the Northumberland coastline, the video for Wonderland is inspired by the nostalgia we occasionally feel for our younger years, and the unconscious yearning for a simpler time. The video features a cast of ageing characters who discover cardboard animal masks on the floor, and are soon transported to their younger bodies, as they discover the adventures of youth through a fresh pair of eyes. It's a colourful, magical and heartfelt film, with docu-style cinematography and a wonderful set of performances from all involved.

Jeremi Durand wraps up his trilogy of videos for Yodelice, with this stirring promo for The Light Of My Hands. Exploring themes of life, death and reincarnation, the third and final chapter of the project dramatises a birth that takes place in extraordinary circumstances. A female couple are in a forest when the pregnant member goes into labour and an emergency delivery takes place right there, in the midst of nature.This follows the second video for Trust Fall - which shows an interpretation of what could be death and reincarnation - and celebrates the the most incredible act of them all: birth. In The Light Of My Hands, the result is a baby being born who wears a subtle mark on his left cheek, like the main characters in the other chapters. Released on International Women’s Day - March 8th, 2023 - this is an ode to beauty, to nature and to humanity in general, with an intensity as well as uplifting quality that comes from terrific performances from Camelia Lumbroso and Nina Aboutajedyne, allied with luminous cinematography by David Wright.

Ontario-based alternative band Sundried Whales go on the run from a humanoid fish, in Carlo Quicho's brilliantly bonkers promo for Always. Outrageously joyful and full of unabashed fun, the video sees the group tearing up the streets of Ontario as the masked fish-man chases them down, building to a climax where twenty extras beat him (it?) down with pool noodles. "The video is a loose allegory for conditional love and how it pervades our lives in confusing but endearing ways," Quicho mentions, which is an interesting perspective on the delightful madness encapsulated in the video. "We really tried to encapsulate this nostalgic feeling so evident in the town of Hamilton, Ontario in Canada," he continues. "Malls trapped in a time warp of the 90s; snow covered fields with plumes of smoke from factories in the background..."With basically no money, it was a pretty run and gun shoot, so we really focused on endearing performance setups with the band, insane action sequences (mostly running around the streets of Hamilton like maniacs), and compositionally interesting shots. We loved having the snow around."

Devon Kuziw directs an uplifting promo for Beka. In the video for Tears, we see a man witness liberation on the dance floor, transitioning from fear to freedom under the effervescent dancefloor lights. BEKA is a shining light in the concept; a whirlwind of high-energy with an unmistakeable presence. The disco dancefloor vibes carry through to every element, from the styling to makeup and location, and the entire video feels very well put together and thought through - and definitely worth a replay or two.

Rooftop Screamers lament the government handling of the pandemic and the miserable news cycle, in Stereo 27 Productions' lyrics video for Contagious. The lyrics pop-up gainst red-tinged, surreal stock footage, interwoven with gritty textures and glitchy, enigmatic overlays.