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Mahalia 'Instructions' by Douglas Reddan

Promonews - 14th July 2025

Douglas Reddan directs a riveting dancehall-inspired video for the returning Mahalia's new single Instructions. 

The Irish dancer and choreographer-turned-director brings the Jamaican energy of Mahalia's song to the screen in a London warehouse scenario that vibrates with excitement. Featuring an array of dancers and cast and a feelgood vibe - everyone literally rocks to the left and the right - the R&B singer finds herself drawn into the scene and the euphoria of her surroundings.

Continuing the momentum of his recent work for CMAT and Say Now, it's another step up for Reddan - who was also recently nominated for two Young Director Awards in Cannes, and has now signed to Hurry Sundown for music video representation.

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Promonews - 14th July 2025

Tags

  • Performance
  • R&B
  • Dancehall

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Credits

Production/Creative

Director
Douglas Reddan
Producer
Zoe Gunn
Production Company
Shotgunn
1st AD
Elsa Grace Collingwood
Production Assistant
Marcus Kartal
2nd AD
Giorgia Ramella, Anj Akeju
Runners
Olivia Oprzynska, Laila Martin, Ibrahim Kargbo

Camera

Director of Photography
Joey Knox
Focus Puller
Miti Lebere
2nd AC
Niels Halle

Lighting/Grip

Gaffer
Dylan Schultz-soo
Spark
David Zrolko
Trainee
Andre Smith

Art

Production designer
Fingal Green
Production designer
Tilda Bonham Carter

Wardrobe

Stylist
Melo
Stylist
Alize Demange 
Hair
Jaz Hope Lanyero
Hair & Make-up
Niall Candy
Make-up
Kareem Jarche
Hair Assistant
Anoushka Danso

Choreography

Choreographer
Mira Jebari
Movement Runner/Assistant
Jahnae Campbell

Editorial

Editor
Douglas Reddan

Grading

Colour Producer
George Traynor
Colourist
Sharon Chung
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Label
Atlantic Records
Marketing
Tasha Demi
Creative Director
Chakkana

Promonews - 14th July 2025

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