Mahalia 'Instructions' by Douglas Reddan
Promonews - 14th July 2025
Douglas Reddan directs a riveting dancehall-inspired video for the returning Mahalia's new single Instructions.Â
The Irish dancer and choreographer-turned-director brings the Jamaican energy of Mahalia's song to the screen in a London warehouse scenario that vibrates with excitement. Featuring an array of dancers and cast and a feelgood vibe - everyone literally rocks to the left and the right - the R&B singer finds herself drawn into the scene and the euphoria of her surroundings.
Continuing the momentum of his recent work for CMATÂ and Say Now, it's another step up for Reddan - who was also recently nominated for two Young Director Awards in Cannes, and has now signed to Hurry Sundown for music video representation.
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Credits
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Production/Creative
- Director
- Douglas Reddan
- Producer
- Production Company
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
Art
- Production designer
- Production designer
Wardrobe
- Stylist
- Stylist
- Hair
- Hair & Make-up
- Make-up
Choreography
- Choreographer
Editorial
- Editor
Grading
- Colour Producer
- Colourist
- Colour grade company
- W
Agent
- Director's Representation
- HS
Commission
- Commissioner
- Label
Promonews - 14th July 2025