Mahalia 'Instructions' by Douglas Reddan
Promonews - 14th July 2025
Douglas Reddan directs a riveting dancehall-inspired video for the returning Mahalia's new single Instructions.
The Irish dancer and choreographer-turned-director brings the Jamaican energy of Mahalia's song to the screen in a London warehouse scenario that vibrates with excitement. Featuring an array of dancers and cast and a feelgood vibe - everyone literally rocks to the left and the right - the R&B singer finds herself drawn into the scene and the euphoria of her surroundings.
Continuing the momentum of his recent work for CMAT and Say Now, it's another step up for Reddan - who was also recently nominated for two Young Director Awards in Cannes, and has now signed to Hurry Sundown for music video representation.
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Promonews - 14th July 2025
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Credits
Production/Creative
- Director
- Douglas Reddan
- Producer
- Zoe Gunn
- Production Company
- Shotgunn
- 1st AD
- Elsa Grace Collingwood
- Production Assistant
- Marcus Kartal
- 2nd AD
- Giorgia Ramella, Anj Akeju
- Runners
- Olivia Oprzynska, Laila Martin, Ibrahim Kargbo
Camera
- Director of Photography
- Joey Knox
- Focus Puller
- Miti Lebere
- 2nd AC
- Niels Halle
Lighting/Grip
- Gaffer
- Dylan Schultz-soo
- Spark
- David Zrolko
- Trainee
- Andre Smith
Art
- Production designer
- Fingal Green
- Production designer
- Tilda Bonham Carter
Wardrobe
- Stylist
- Melo
- Stylist
- Alize Demange
- Hair
- Jaz Hope Lanyero
- Hair & Make-up
- Niall Candy
- Make-up
- Kareem Jarche
- Hair Assistant
- Anoushka Danso
Choreography
- Choreographer
- Mira Jebari
- Movement Runner/Assistant
- Jahnae Campbell
Editorial
- Editor
- Douglas Reddan
Grading
- Colour Producer
- George Traynor
- Colourist
- Sharon Chung
- Colour grade company
- W
Agent
- Director's Representation
- HS
Commission
- Commissioner
- KJ
- Label
- Atlantic Records
- Marketing
- Tasha Demi
- Creative Director
- Chakkana
Promonews - 14th July 2025