Daniel Broadley directs a breezy performance promo for Pixey. In the video for I'm Just High, we see the artist hanging out in her bedroom, performing and posing until she gets whisked away to an outdoor fantasy land, stacked high upon a pile of mattresses and eventually floating out in a body of water.The evocative visual is a sun-soaked dream, and harks back to late 90's/early 00's nostalgia, but with a refreshing, understated twist. An absorbing watch and perfect introduction to the Liverpool-based singer, producer and multi-instrumentalist.

KSI takes on himself in an explosive boxing match, in Troy Roscoe's slick and entertaining VFX-fired promo for Not Over Yet, featuring Tom Grennan. The first half of the video explores the preparation for the match, presenting slick vignettes where giant hailstones fall from the sky, and KSI plunges into a futuristic looking ice bath, training underwater - referencing an iconic photo of Muhammed Ali. When things get going inside the ring, things take a huge step up, boasting a true feat of careful pre-production and VFX based around a motion control shoot. So it's not so surprising that this is No.1 on YouTube's UK Music Video chart right now. "(This is) most definitely one of my most favourite shoots and videos to date!" says Troy Roscoe. "So much went into this. From pre-production to final delivery it was a meticulous process, as there were so many things that could go wrong. I knew we had our work cut out. "Usually you find yourself in a position where people have experience in how to pull these things off. But none of us had seen anything like it, as it’s very hard to make a clone come into contact with one another through VFX. Usually you would use deep fakes, but we went for an organic approach so that it looks as real as possible. And it’s safe to say we pulled it off!"The concept is beautiful, as the root of it is something everybody can relate to, focussed on the fact that the only competition you actually have is [with] yourself. The fact that each day you should aim to be better than you were yesterday - and in this visual we provide an embodiment of that as KSI knocks the living daylight out of the old version of himself."It's a video I will be proud of forever, and will go down in my own personal history book!"

Tobi Izedomi directs a slick dance promo for BURNS's Can't Let Go. Shot in black and white, the video features a pair of energetic dancers performing an impressive interpretive dance, whilst the camera jumps between unique, unexpected perspectives. Breathtakingly intimate yet ambitious, it's a great concept, and impressively executed.

The Trash Factory (aka James Arden) continues his collaborative streak with Dylan Fraser, with this transcendent ride for Vampire.The hypnotic visual sees Fraser holding onto featured artist Alaska Reid, as they ride a motorbike through coruscating lights and an abstract otherworld. The theme of showing your worst self in front of a loved one is visualised by a bold step into horror at the end, which acts as a perfect climax to the haunting yet surprisingly intimate promo.

Flohio heads out on a road trip in Aiden Harmitt-Williams' bouncy promo for SPF. Shot at Elmley National Nature Reserve, the video jumps between sun-kissed daytime shots and fiery nighttime setups, all shot on Kodak 35mm for a vintage, timeless feel. Interwoven with degraded digital footage to contrast the performance, Flohio brings out the summer vibes just in time for another heatwave. “Making this music video was truly a labour of love on my part and if I can speak for my majestic team: I’m sure it was for them too," says Harmitt-Williams. "We went through the fire to make something great but luckily we were wearing our SPF.”

Nicolee Tsin directs a hyper-energetic promo for Tom Santa's Rainfall (Praise You). Sampling the iconic Mary J Blige hit, the track is a bouncy amalgam of nostalgic and contemporary beats, and the video plays with this same contrast. We see a group of friends discover an old video camera, and proceed to document every aspect of their lives and adventures, interspersed with stylish photography and freeze-frames of the action. Tsin travelled to her home city of Hong Kong to direct the visual, with a local crew across a week of madness, in collaboration with local production company Pissbaby.

Jessie Ware takes to the pulpit to preach tolerance and self-expression, in Vicky Lawton's effervescent visual for Free Yourself.When Jessie enters a large room, striding majesterially through a parting crowd in her flowing red gown, there is a spark of anticipation. Then she begins to perform, the super-cool and buttoned-up throng she is addressing start to respond to her words. And soon the group are giving themselves up to Jessie's commands - and being their full unbridled selves. With her strong sense of fashion, Lawton gives the video a twist of sophisticated rock 'n roll decadence, but with the added element of euphoria which feels contemporary and certainly works with the uplifing nature of the track and Ware's remarkable voice."As soon as I heard the track, I knew it had to be a celebration - a moment of joy, freedom of expression and individuality," says the director. "It’s all there in the lyrics - 'free yourself'. [I was] Imagining a gathering of like-minded free-loving folk at a stately home, very 70’s rock n'roll - but with a pinch of the occult thrown in."Knowing I’d want to make the tone provocative, I needed to ensure there was the class and sophistication in the visuals to keep it chic. That meant keeping mystery and intrigue at the forefront, using references of decadence, silhouettes to tease and a heavenly glow throughout. That’s where working with Rob Jarvis, DOP was a delightful experience - he has an eye for controlled compositions and a painterly effect when it comes to the use of light."Within this setting, Jessie is a true performer. Her ability to be the authoritarian preacher to the crowd of dancers in the start of the film, and get within the group towards the end and let loose was masterful to watch."

Elliott Hale directs a reflective promo for The Bishop Boys, a singer-songwriter duo from Ontario, Canada, that wears its love of Wes Anderson on its sleeve. In the video for Guelph Riff, we follow the Bishop Boys' Austin and Andrew through a full year, continuing to create within the constraints of a sitting room. In true Anderson style, each season is titled, the camera is locked off to capture the action. The Boys even flip through that Wes Anderson coffee table book... Performing on a custom-built stage set, the pair live out their lives - celebrating birthdays, hanging out with their partners, creating music. Beyond the Wes references, the video reflects on our ability to adapt to different environments, whilst still feeling an urge to make things and socialise with loved ones. With the pandemic still fresh in everyone's minds, it's a super relatable concept, but told in an engaging way.