Ben Galster's gripping one-shot promo for Marie Bothmer throws us to the heart of a traumatic moment for three friends. In the video for Kugelsicher, a girl, played by Romina Küper, removes a balaclava, staring into the void as she tries to come to terms with something really bad that has just happened. She is with her boyfriend and another boy, badly bleeding in the back of their car - while Bothmer performs in the car, invisible to the other characters. A wonderfully abstract and hard-hitting concept, executed to perfection by Galster, with just the right mix of performance and enigmatic narrative.

Luke Jenison is back with another tongue-in-cheek self-directed promo for Mother's Day - released to coincide with the US date for this traditional celebration of motherhood, on 8th May. The video features Elke Jenison - Luke's real-life mum - taking the place of the artist, driving around town adorned in a chunky dollar sign necklace, and performing the track to camera. So Luke stays strictly behind the camera on this one.In the same vein as his previous videography, it's a stripped-back, playful affair, with plenty of engaging set pieces to enjoy on the way.

Sam Bailey returns to music videos with this joyful love letter to the Golden Age of film musicals, in his new promo for Metronomy. The band are seen adorned in giant flower headpieces, playing their song Love Factory, while being led by a conductor, and as a vivacious dancer, Majella Fitzgerald, takes centre stage. Majella is the busy Bee, who picks out each Metronomy 'flower', one by one, to 'pollinate' them. And this happens in a splendidly suggestive representation of Nature - choreographed by Supple Nam. From there, the concept launches into full, Golden Age musical mode, as the Bee interacts with each flower, around the stately house that provides the venue of the video, viewing each member through her trippy, multi-imaged 'bee vision.' It's an extremely skilled display of lightly frothy entertainment, that is also clever and subtly alternative in its joie de vivre. In other words, it's very Metronomy.The initial idea came from watching bees hopping from bud to bud on a rosemary bush."From start to finish this music video was huge lumps of fun to make," says Sam Bailey. "The initial idea came from watching bees hopping from bud to bud on a rosemary bush in my garden, indiscriminately having sweet little intimate interactions before moving onto the next one."The flowers became happy little dance partners to the bee as it moved around from station to station, as if on a factory floor. It married up perfectly with Joe's lyrics and the uplifting feel of the track's hazy tone. I was thrilled that the band went for it."Knowing that they often get really involved in the performance side I thought we should challenge them to learn some sweet moves from choreographer Supple Nam, who has a great history of bringing theatricality and levity to his dances. Just look at his work on the Miike Snow promo [for Genghis Khan] by Ninian Doff."Our performers, Majella Fitzgerald and Andrew Lyle-Pinnock [the conductor] come from big tap backgrounds. So we had a lot of fun playing with moves from musicals of 50s Hollywood (White Christmas, Singin’ In The Rain, Let’s Dance...) God, it’s joyful watching dancers move around, exploring ideas, paying homage to Vera Ellen and co. Especially when they’ve got big ol’ Hollywood smiles on. The genre calls for constant smiling, but if I could dance as effortlessly as them (and without wheezing) I’d be smiling too.We had a ball trying to emulate this era of filmmaking... hard lighting, bright colours and really bumpy camera movements."All of us behind the camera had a ball trying to emulate this era of filmmaking too. DoP David Wright had all the good ideas on how to capture this. Hard lighting, bright colours and really bumpy camera movements. Apologies to our grip Anthony - I made him loosen up all the tracks every time he’d painstakingly smoothed everything out. I think it looks good though - if you watch some of the tracking shots in Singin’ In The Rain they feel like the camera is being driven round on an ASDA trolley. "The band were unexhaustible. 48 hours before shooting this they had spent a day flying in harnesses for the excellent Right On Time promo by Juliet Casella and Thibaut Ceasar. So they must be awarded with some sort of endurance award. Especially since they aren’t smokers and I had them vaping (nothing toxic) for the pollination shot plates. "I have nothing but thanks to them for trusting the idea and getting stuck in. Same goes for the rest of the team who worked very hard to get this all going six floors up in a central London building with an unapologetically small lift."

Harry Barber directs an enthralling promo for Joe Unknown. "Joe came to me with the idea of burning this painting, which had some semblance of a journey finishing," says Barber. "And, as one journey ends, leaving behind a time and a body of memories both fond and bitter, a new one often starts."The promo is strikingly simple in concept, but contrasted against the tense atmosphere and rising screeches of sirens in the track, it becomes a powerful, gripping image. "We wanted to create something that had a beauty to it, but a contrasting chaos and anarchy brewing at the same time," continues Barber. "Something that felt reflective but energising. Something that pulls you in to that hypnotic state and then jolts you back out ready for pastures new."It's safe to say they've gone above and beyond their aspirations with this project.

After their blockbusting collaboration on Queen, Todrick Hall and Roy Raz knock it out of the park once again with his high concept celebration of the 80s ballroom scene for Pre-Madonna. Like the astounding Queen, this was shot in Kyiv in the period before the Russian invasion, which provides a suitable level of scale for this extravagant and flamboyant display of fashion runways, phenomenal styling and slick choreography.And at the core Todrick gives a wonderfully over the top, and tongue-in-cheek perfromance in a number of jaw-dropping outfits and scenes - not least wearing a ballgown created from metal and old TVs...Director Roy Raz says, "Pre-Madonna is a tribute to the 90's ballroom scene as Todrick says whimsically- 'the kids were voguing pre Madonna...' - we took everything we love about that period combined with 90's aesthetics...and this is the result. Shot in Kyiv - Our thoughts are always with Ukraine at this time."Dripping with excess at every corner, it's a true tour de force concept with an outrageously fun vibe throughout. What else would we expect from this dream team of creatives?

Seb Tabe directs a vérité-style insight into a typical day in the life of Theodor Black, in the promo for Top Down. We see Theodor and his friends venture through the streets of London, hanging out and causing havoc, before settling down in the studio in the evening. Whether hijacking a pizza delivery driver's motorcycle or on the run from the police, the group thrive on the rush and thrill of their mischief, and these situations are perfectly encapsulated in a short film structure.