Emile Moutaud directs a mesmerising promo for Blondshell - aka singer-songwriter Sabrina Mae Teitelbaum - capturing a female diver's internal struggle. The video for Event Of A Fire takes place in a swimming pool and locker room, where the lead character, played by up-and-coming actress Ghjuvanna Benedetti, is one of several young women divers - but as a junior member of the group, lacking the easy confidence of her peers.Interweaving moments of introspection with spectacular shots of other girls' diving - and a vantage point from the bottom of the pool - the video explores the tension between the main character's emotional turmoil and the routine of her craft and performance.Thought-provoking, still and meditative, it's the kind of video that transports you to another world, another body, and allows you to experience life through someone else's eyes for a few minutes. It also dovetails beautifully with the brooding introspection of the song - and that's complemented by brief appearances by Blondshell at the poolside, in wide shot like an outside observer. Lovely work by Moutaud, a director and photographer whose previous work includes the prizewinning promo for Andrew Savage's Elvis In The Army.

Agusta Yr directs a surreal, digitally-rich visual for LA-based pop singer Sam Short, who takes a trip from earthbound reality to off-world fantasy.The video for Earthgirl starts in a nighttime garden, but the Icelandic director begins to disrupt the sense of realism from the start, as the world around the pop singer begins to change. With AI-enhanced VFX, Yr creates a dreamlike world that complements Short’s introspective lyrics. She becomes a mermaid under the sea before leaving Earth entirely, travelling to the Moon. The video is a testament to Yr’s multidisciplinary approach. Known for her innovative use of 3D animation and playful aesthetics, she directed, animated and edited the video - and the result is a visually captivating experience.

German EDM pioneers Scooter have released their first AI-generated music video, marking a significant step in their ever-evolving artistic journey.Directed by Paul Gerwien & Jacob Ipsen, the video for Gimme That Noise features an interstellar twist—replacing rural landscapes with cosmic scenes and surreal, AI-driven imagery.In the video, a golden spaceship replaces the iconic Ford Granada, while the 'Blitzy Special' - a fictional Scooter-branded energy drink - serves as the catalyst for life on a barren planet. The planet becomes inhabited by creatures featuring frontman H.P. Baxxter’s signature traits: blue eyes, a platinum blonde hairstyle, and his iconic eyebrow piercing.Bursting with retrofuturistic flair and a strangely 90's vibe, the video is a throwback to the group's larger-than-life appeal, with plenty of standout visual moments.

Douglas Reddan directs a mesmerising, all-choreo based promo for girl group Say Now - featuring in a sexually-charged routine among an ever-expanding field of youthful dancers.The video for Can't Keep A Beat - Say Now's latest missive from the trenches of modern dating, sex and relationships - takes place within a dark studio environment, entirely focussed on Say Now's Amelia, Maddie and Yssy, and their squad of dancers, recruited from the Addict Dance Academy in Leicester.The dance routines are slick and hot - courtesy of explosive choreography by Laura May Buckley. The minimal background, lighting and camerawork, and a breathless edit, also intensifies the focus on the tightly-orchestrated performance to great effect. Above everything, the commitment from Say Now to the project makes this a personal triumph. They were keen to work with the dance troupe at Addict, and have clearly poured body and soul into making this happen. Likewise Irish dancer, choroegrapher and director Douglas Reddon, who knows his stuff too. “Can’t Keep A Beat is all about owning your sexuality and your needs, and not being afraid to admit them - we all deserve to be spoiled, have fun and high standards,” comment Say Now.“Some of our friends go to Addict and we really wanted to work with upcoming dancers in our age group. We’d seen Addict’s amazing dance pieces before and knew we could trust in them to bring our vision to life."