Dutch filmmaker and photographer Jip Mus explores organisms at a microscopic level in the absorbing visual for the sparse and dreamy electronica of Max Cooper's Inanimate To Animate, featuring vocalist Kotomi. Jip Mus writes about the project: "This is a story about the boundary between life and non-life. A film about the continuation of species, where we see different cells and organisms increase in an almost rhythmic and pulsating way."Getting the right amount of abstraction and dream-state in the visual approach was the challenge for this project. The organisms we see are super abstract, we recognise them as being from a natural world but also can’t quite place them within our frame of reference. This is also why working on a microscopic level is interesting to me, we usually can’t experience this complex dimension. Everything you see in the film is ‘living’."It is questioning our definition of intelligence and what we define as a living organism. It’s amazing how much I have learned about biology and our (micro) universe and I am incredibly thankful for the people that helped me during this project. I hope you can enjoy our work, and that it might bring back some fascination for the natural world around us."

Cristina Streciwik directs a frenetic promo for Brazilian artist Duda Beat. Alongside creative director Marcelo Jarosz, Streciwik pays homage to the world of 80's VHS horror movies, with a romanticised, high-fashion twist. Hopping between gritty analogue textures and slick performance footage, the video is imbued with the chaotic sensibilities of public access television, harking back to the days of hotline ads, text overlays and truly strange conceptual television. “It’s an energetic song, kind of hypnotic, so we decided to bring some kind of edginess to the editing and footage textures, all done with analog system of image capture," Streciwik mentions. “It all started with the live concerts. We were working on the backdrops for Duda’s new show, when we decided to turn it to a music video, as the images were so meaningful and strong," Jarosz adds. The result is a mix of visual languages, disrupted and re-invented. It’s like to walk-in in a pop-store with a cutting edge architecture where you find dozens of weird home videos to delight yourself. It’s that contemporary flavor with a vintage touch.

Devon Again lives in bloody denial, in Eliot Lee's offbeat promo for Broke Mine Too. Having presumably killed her partner off-screen before the video starts, we see Devon cleaning the blood off of her face, before trying - and failing miserably - to get the corpse to partake in everyday activities with her. It's a concept that sounds horrifying when written, but Lee manages to find a surreal, almost comedic perspective that makes the video utterly captivating. With a flourish of animation and some killer set dressing and styling, it's a memorable visual with plenty of blood and (fake) guts to keep you going.

Mihai Feflea directs an extravagant one shot promo for The Gulps.Inspired by Andy Warhol's eclectic Factory and his muse, Candy Darling, the video is a dazzling display of eccentric characters, in-your-face performance and one or two suggestive props. Colourful and unabashed, the concept exudes high-energy party vibes, and is an endlessly fun watch.

Gemma Cross directs an effervescent promo for queer hardcore pop star TeZATalks.The neon-lit video sees the artist perform at a party, in a phone booth and on a rooftop, lamenting fuckboy culture and inviting viewers to go wild in the dreamland fantasy. Backdropped by luxury vehicles and a stunning skyline, the video oozes production value, and acts as the perfect introduction to the dynamic artist.

Anna B Savage sees herself multiplied in Rosie Barrett's splendid promo for In|FLUX.Starting with a simple mirrored shot at the start of the video - when the track contains only Savage's voice - the concept soon launches into a riveting series of vignettes, experimenting with duplication, reflection and doppelgängers. Gaining pace as the music transforms into something off-beat and abstract, the journey of the track is perfectly visualised in both the idea and Savage's performance, and director Rosie Barrett cleverly balances intimate moments with more wild, fearless shots.

Joseph Falcovici directs a touching promo for Circa Waves' Carry You Home - a portrait of two friends in the twilight of their youth, as they whittle away the time exploring their environment.Naturalistic in its presentation, the video captures candid shots of the two characters in an intimate, authentic way. Though there is no dialogue - and as a result, many of the talking scenes are mysterious in their context - we can use our own experiences to imagine what is being said, and to empathise with the emotions the friends experience during their adventures. "It’s a video for everyone who found themselves growing up in a small town wishing to leave, and their close friends they left behind then they did," says Falcovici. "The lyrics have an undertone of a father being worried that climate change may fundamentally change the world his son grows up in."Brutalist architecture was an expression of post-war optimism and a re-imagining of how society might live in the future," he continues. "Many of these structures have since become dilapidated or even demolished. These buildings are relics of the past’s imagined future in a time where the future is a major cause anxiety for younger generations. I wanted to contrast interactions with those imposing concrete structures and the fragile natural world we may lose."

Ruby Harris directs a mesmerising promo for Vanessa Worm. Filmed in Aotearoa in New Zealand, the video exudes a raw, intimate sense of freedom, blending emotional expression with the elements across several creative vignettes. The artist allows herself to be completely consumed by the music, moving in a primal, spontaneous way, and this physical embodiment of the sound helps express the post-heartbreak themes of the track. Stunning work.