Jonathan Waller directs a richly atmospheric promo for Brighton post-punk band Egyptian Blue - in a southern European village, and featuring a menacing-looking bull - for Matador. Featuring a detached performance and a handful of abstract, angsty vignettes within this eye-catching rural location, the video keeps the viewer on edge at all times, which creates an unpredictable yet captivating vibe throughout. It's a well-rounded, engaging visual which matches the energy of the track, and the use of a clever whip-pan and suitably moody cinematography adds an extra textural layer to the project.

Meme sensation @pervers3cowgirls directs an offbeat promo for Venbee's TikTok hit Gutter.Set in the mundane - yet oddly surreal - streets of Kent, we see a stylish Venbee take centre stage, performing with bucketloads of charisma and whimsical flair. Packed full of crash zooms, experimental shutter speeds and numerous candid moments, the visual complements the hyperactive energy of the track, and acts as the perfect launchpad from the original success via the social platform.

Iona Rae directs a dreamy, lo-fi promo for Giac de Castro. Featuring a quick-fire succession of abstract performance vignettes, the video for Tell Me boasts choreographed dance setups, an energetic party and some pensive shots outdoor in nature. "Tell Me is a song that I would send back in time to my younger self if I had the power to," Giac mentions. "It came to me when I realised I was finally starting to look out for myself and appreciate myself in many aspects of my life."The video mainly explores multiple identities that relate to me. As an artist I shape-shift a lot, with my visual and musical identity. I just wanted to dress up and explore as many of these as possible."

Elsa is stuck in an unhealthy relationship from which she longs to escape, in Leo T Buckley's heartwrenching promo for As You Please. At the height of an explosive argument, time stops and the artist takes her chance, running through pedestrians, cars and cyclists all frozen in time - only to end up exactly where she started.This vicious, Groundhog Day-style cycle plays out twice before she finally finds solace.With a gentle touch and evocative, poignant narrative elements, Buckley has created a painfully relatable promo that offers an optimistic glimmer of hope at the end.

Kyryl Volovych directs an evocative promo for Ukranian artist Entely, a dance piece filmed in Kyiv this year. Blended as an interconnected whole through dance, a young couple express a spectre of deep emotions through their bodies in a contemporary choreographed piece, shot on 16mm film by DoP Borya Borysov.Set against a backdrop of breathtaking architecture, it's a true visual feat, even more so given the location and circumstances in which it was shot, and the text at the end of the video sums up the concept and the meaning behind the visual:"Prosa is a sensual poetic story representing an 'amalgamation of souls' - an expression used to describe a deep emotional, intellectual & spiritual connection between the people. Invisible unity that is reflected in interpersonal behaviour. This bond is not subject to external factors, as it is metaphysical, it can never be destroyed, not in distress, not in grief, nor amidst the war."

L Devine works through a whirlwind of emotions in Emilio Gamal Boutros' promo for Push It Down. Trapped in her car, unable to think straight or work out her next steps, we see the artist reminiscing over lost love. Jumping between poignant moments in the front seat and a riotous display of emotions in the backseat, it's a clever, contained concept that reflects the emotional rollercoaster of young love. DoP Lee Thomas captures the contrast of emotions with a mix of realistic lighting and surreal, red-hued colours, whilst the gently accelerated pace of the edit builds to a crashing climax at the end of the video.

Lubos Vacke directs an enigmatic, and beautifully cinematic promo for Czech musician dné, set on a Prague city train. The video for Traps In My Feed chronicles a young woman's journey from work. She's trying to avoid a phone call she doesn't feel like making, but in doing so, gets caught in an endless loop as different versions of her start to cycle through the train in which she's travelling. With a dark, cinematic aesthetic and captivating central performance, the video ponders the idea about our refusal to be present as a society, and the stress we put ourselves through in delaying the inevitable.

Seb Luke Virgo creates three short character-driven stories, around the concept of Victory - the title of Cian Ducrot's forthcoming debut album - as part of the French-Irish singer songwriter's visual campaign on social media.Each of the three 60 second videos is a tale of an individual devoted to an activity, having setbacks, then eventually succeeding: a young ballerina experiencing rejection at auditions until she wins a role; a skater trying and failing, until finally executing a kickflip; a young boy, taking on ever-more challenging Lego sets. Presented as vertical videos on Ducrot's socials, each one works as a standalone piece but also together as an impactful campaign for the album. Well cast and directed, and sharply edited, with additional drawn animation to accentuate emotions and push messaging, Virgo has risen to the challenge of telling each story within the timespan - with the title track acting as the soundtrack.Due to the overarching concept, and as a result of each video's length, this is a hybrid between advertising and music video that arguably verges more towards the former than the latter. It's also an indicator that the marketing needs of record labels in the burgeoning area of 'shortform' social content is going to be a driver of new visual creativity with its own personality. It's a whole new playing field, in fact. View this post on Instagram A post shared by CIAN DUCROT (@cianducrot) View this post on Instagram A post shared by CIAN DUCROT (@cianducrot) View this post on Instagram A post shared by CIAN DUCROT (@cianducrot)