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Sada 'Nu Ocnebob' by Sali Nikolaishvili and Sandro Darakhvelidze

Rob Ulitski - 8th Oct 2026

Georgian directors Sali Nikolaishvili and Sandro Darakhvelidze directs a stirring promo for new artist Sada, featuring intriguing masked characters consumed by their own inner worlds.  

The video for Nu Ocnebob (Stop Dreaming) is a surreal exploration of dreaming, blindness and liberation, moving through a series of dreamlike spaces where dance gradually becomes an act of release. The artist occupies a separate, entirely black-and-white reality, creating a visual divide between performance and the dreamworld populated by the masked figures.

Nikolaishvili and Darakhvelidze's film relies entirely on practical filmmaking, physical performance and in-camera imagery - no CGI or AI-generated visuals - anchored by the craftsmanship of the masks, all of which were designed and made by hand specifically for the film. It's a memorable way to introduce Sada.

Tags

  • New Director
  • Performance
  • Mask
  • Surreal
  • Eccentric
  • Vignette
  • Liberation

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Credits

Production/Creative

Director
Sali Nikolaishvili
Director
Sandro Darakhvelidze
Producer
Nini Iashvili
Production Company
Industrialism Films
Executive Producer
Sandro Gabilaia
Production Manager
Maia Gurabanidze
1st AD
Nini Iashvili

Camera

Director of Photography
Sandro Darakhvelidze
Focus Puller
Irakli Duru Zgenti

Lighting/Grip

Gaffer
Giorgi Gogatishvili
Key Grip
Giorgi Gogbaidze

Art

Art Director
Sali Nikolaishvili
Art Director
Zura Kikvadze
Art Director
Sophieta Gulisashvili
Production designer
Nisley Studio

Wardrobe

Wardrobe
Davit Tsakadze

Choreography

Movement Director
Sandro Darakhvelidze
Movement Director
Sali Nikolaishvili

Editorial

Editor
Sandro Darakhvelidze

Grading

Colourist
Sandro Darakhvelidze

Rob Ulitski - 8th Oct 2026

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