Samuel Ibram and Jake Erland direct an abstract vision for Shygirl. The ethereal video for Poison (Club Shy Mix) presents an amalgamation of textures and close-up performance shots, cut in a hypnotic, captivating fashion. The ice-cold aesthetic creates a dreamy, otherworldly vibe, and a focus on patterns and repetition elevates the bewitching quality of the visuals.

Director duo Grin Machine - that's Dan Streit and Cole Kush - create a mind-boggling promo for A$AP Rocky, combining tropes of hip hop videos - including Rocky's - with high concept Nineties comedy Weekend At Bernie's, delivered in the directors' wildly experimental comedic style. Released in collaboration with EA’s new videogame Need For Speed: Unbound, the video for Shittin' Me opens with Rocky at the height of his career, barking orders at office employees.But after an unfortunate crowd-surfing incident, Rocky collapses and dies. So his entourage then embark on various methods to keep the Rocky bandwagon/gravy train on the road.This involves their desparate attempts to puppeteer Rocky's lifeless body (as per Bernie's, and the DANIELS' debut feature Swiss Army Man) but eventually they revert to building a new, almost-realistic version of Rocky to replace the old. And hope nobody notices - even though he seems quite a lot nicer than the original Rocky.This gives full reign to Streit and Kush's leftfield aesthetics in a breathless blur of frenetic, AI-enhanced visuals. The whirlwind of imagery and textures create a hypnotic, almost out-of-body experience, and builds to a climax of haunting vignettes that look vomited up straight from the Uncanny Valley. “It was this weird and beautiful situation where Rocky had no notes and was fully on board to try out anything with our bizarre narrative.,” explain the Grin Machine pair. "We’re super grateful for that." The directors took an atypical approach to their unique production design, curating some set decoration and using AI tools to build upon the setups on the three day shoot. Streit and Kush handles all the editing and VFX themselves, implementing experiments from various AI tools including Stable Diffusion, Dall-E 2, RunwayML, amongst others.“We set out to make something that somewhat combined a goofy 80’s-90’s comedy movie narrative, told through a bizarre and frenetic mashup of experimental AI visuals, while still treating it as a 'cool rap video'. We HOPE we have succeeded with this!”

Luke Losey directs a micro-budget occult pantomime for Orbital, featuring Mediaeval Baebes.The video for Ringa Ringa features a menagerie of woodland creatures doing dance routines, in quite possibly the strangest video you'll see all week. Nightmarishly upbeat, the video plays with a dichotomy of haunting imagery and bold primary colours, creating an otherworldly aesthetic that you won't be able to look away from - even if you might want to. Uniquely macabre and absolutely consuming.

Devon Again lives in bloody denial, in Eliot Lee's offbeat promo for Broke Mine Too. Having presumably killed her partner off-screen before the video starts, we see Devon cleaning the blood off of her face, before trying - and failing miserably - to get the corpse to partake in everyday activities with her. It's a concept that sounds horrifying when written, but Lee manages to find a surreal, almost comedic perspective that makes the video utterly captivating. With a flourish of animation and some killer set dressing and styling, it's a memorable visual with plenty of blood and (fake) guts to keep you going.

NYSU - aka Jesus Hernandez - directs an out of this world promo for Spanish artist and producer Sila Lua. An amalgam of surreal vignettes play out on-screen, boasting eccentric costumes, outlandish headwear and a spellbinding performance to tie it all together. Regardless of whether you've heard of Lua before or not, the track and video are utterly captivating, and offer a refreshing, experimental twist on current trends.

James Chappell directs an explosive promo for Australian alternative artist Kim Dracula. Starting on an aeroplane mid-flight, we see the artist take a seat as other passengers start looking nervous when the flight starts getting bumpy. When the plane implodes in a ball of flames, Dracula is one of the only survivors. Boasting Nineties alternative and Noughties emo inspiration in every scene, the video cycles through a series of slick, surreal vignettes, exuding an absurd yet utterly captivating vibe throughout.It's a rip-roaring introduction to the artist - for those who may not already be familiar.

A young maid finds herself at a crossroads, in Maxim Kelly's mesmerising promo for Ethel. Waiting hand and foot on a slightly surreal family, we see the main character run errands and try to stay out of the way, as the father figure lip-syncs to the track, getting oppressively close to her wherever she tries to escape to. Ending with a climactic dance in the living room - performing to the awkwardly apathetic parents and daughter - the video is haunting and contemplative, echoing films from French and Korean arthouse cinema. A subtle manipulation of the textures of the image at certain points also heightens the surreality of the concept, which creates an unnerving atmosphere.“Initially I thought Ethel should be the main character and do the dance at the end, and I always had this image from this French film called My American Uncle, where it’s like a little girl standing up at a table," Kelly explains. "I originally had that image in my head for a rap video, but it didn’t really make sense to the song. I wanted this to feel more like surreal so then as I started finding more imagery. It kind of transpired that maybe the maid was the more interesting character.”

American singer and comedian Oliver Tree takes us on a journey into his eccentric world, as he unleashes his inner clown, in this entertaining self-directed promo for Miss You. For Tree's collab with German DJ and producer Robin Schulz, the video takes a fly-on-the-wall look at the artist's behaviour as he interrupts everyone's daily lives and routines, acting a nuisance, albeit in a highly idiosyncratic manner.The opening scene features Tree in a characteristically oversized outfit, running atop a police car, guns trained on his body. Does it phase him? Not a bit.Bring on a frenetic stream of chaos: smashing up an office, interrupting a kid's football match, and robbing a grocery store - while accompanied by the clown character, who is presumably Tree's alter ego, but is actually a bit less sinister than he is...Playing out in an unabashed fashion, the video includes clever mouth-to-mouth transitions and a glossy, slightly surreal aesthetic ripped straight from your creepiest daydreams.