Inwards 'Tokeida Outlaw's Floozy' by Ali Gill
Promonews - 8th Apr 2025
In Ali Gill's stylish and surreal video for Worcester-based artist Kristian Shelley - aka Inwards - a young woman is transfixed by the sight of a grasshopper during a party celebration to take a journey that will give her a glimpse into her future.
In the case of the woman, played by Eléonore Cabrera, she is drawn to the forest to peer into a tree trunk and witness a scene involving herself, a man and another woman - and a shocking possibility.
Gill explains that the idea of for the video for Tokeida Outlaw’s Floozy is based upon the Swedish tradition of Årsgång - or Year Walk - which involved taking a solitary trip (often to a Church or a forest), and undertaking a series of rituals which would grant the walker glimpses of the year ahead.
"In this video we follow a hesitant bride-to-be, as she mentally escapes her hen party to experience a Year Walk of her own," explains Gill. "This is the fourth time I’ve worked with Kris (Inwards). His music often conjures a sense of daydreaming to me - so this concept allowed me to a invoke a psychological setting, as well as creating a series of levels that the character (and video) could push through at pace - matching the pulse and momentum of the track.
"The video was brought to life by Eléonore Cabrera, who I initially saw acting in a Punchdrunk performance. This role was an incredibly physical one - running, crawling, dancing, screaming. Eléonore skilfully imbued the video with the necessary energy, whilst staying true to a character who feels trapped and alarmed.
"The video’s heightened tone allowed for a lot of experimentation with the camerawork - most notably in the ‘vision’ scene at the centre of the video. DoP Jacob Sacks Jones and his team played with bouncing roving lights off water, mirrors, and various textures - referencing the sensation of torchlight exposing secrets amongst a dark space."
Promonews - 8th Apr 2025
Credits
Featured here in the credits?
Production/Creative
- Director
- Ali Gill
- Producer
- Ali Gill
- Production Company
- Junkmail
- Production Manager
- Fleur Adderley
Camera
- Director of Photography
- Jacob Sacks Jones
- Focus Puller
- Rob Stanton
- 2nd AC
- Casey Grosso
Art
- Art Director
- Danny Byrne
Wardrobe
- Stylist
- Danny Byrne
- Make-up
- Eve Pashley
Casting
- Lead actor
- Eléonore Cabrera
- Lead actor
- Dogan Ozçelik
- Lead actor
- Erin Hughes
Editorial
- Editor
- Ali Gill
Commission
Promonews - 8th Apr 2025