Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Inwards 'Tokeida Outlaw's Floozy' by Ali Gill

Promonews - 8th Apr 2025

In Ali Gill's stylish and surreal video for Worcester-based artist Kristian Shelley - aka Inwards - a young woman is transfixed by the sight of a grasshopper during a party celebration to take a journey that will give her a glimpse into her future.

In the case of the woman, played by Eléonore Cabrera, she is drawn to the forest to peer into a tree trunk and witness a scene involving herself, a man and another woman - and a shocking possibility.

Gill explains that the idea of for the video for Tokeida Outlaw’s Floozy is based upon the Swedish tradition of Årsgång - or Year Walk - which involved taking a solitary trip (often to a Church or a forest), and undertaking a series of rituals which would grant the walker glimpses of the year ahead.

"In this video we follow a hesitant bride-to-be, as she mentally escapes her hen party to experience a Year Walk of her own," explains Gill. "This is the fourth time I’ve worked with Kris (Inwards). His music often conjures a sense of daydreaming to me - so this concept allowed me to a invoke a psychological setting, as well as creating a series of levels that the character (and video) could push through at pace - matching the pulse and momentum of the track.

"The video was brought to life by Eléonore Cabrera, who I initially saw acting in a Punchdrunk performance. This role was an incredibly physical one - running, crawling, dancing, screaming. Eléonore skilfully imbued the video with the necessary energy, whilst staying true to a character who feels trapped and alarmed.

"The video’s heightened tone allowed for a lot of experimentation with the camerawork - most notably in the ‘vision’ scene at the centre of the video. DoP Jacob Sacks Jones and his team played with bouncing roving lights off water, mirrors, and various textures - referencing the sensation of torchlight exposing secrets amongst a dark space."

Promonews - 8th Apr 2025

Tags

  • Director's notes
  • Surreal
  • Alternative

Popular content

Feedback

Problem with this page? Let us know

Credits

Featured here in the credits?

Production/Creative

Director
Ali Gill
Producer
Ali Gill
Production Company
Junkmail
Production Manager
Fleur Adderley

Camera

Director of Photography
Jacob Sacks Jones
Focus Puller
Rob Stanton
2nd AC
Casey Grosso

Art

Art Director
Danny Byrne

Wardrobe

Stylist
Danny Byrne
Make-up
Eve Pashley

Casting

Lead actor
Eléonore Cabrera
Lead actor
Dogan Ozçelik
Lead actor
Erin Hughes

Editorial

Editor
Ali Gill

Commission

Label
Rainbow Bridge Records

Promonews - 8th Apr 2025

Related Content

Industry News