videoWet Leg 'Too Late Now' by Fred Rowson
Barnstorming indie band Wet Leg are reimagined as bath-loving aliens beamed down from outer space, in Fred Rowson's loveably eccentric promo for Too Late Now. Wrapped in bath towels, the band venture out into Croydon to experience the Earthly delight of a good hot soak for the very first time, reflecting the lyrics, “I just need a bubble bath to set me on a higher path”.During their pursuit they encounter the addictions of bubble bath and the relaxing qualities of cucumbers - which involves a certain amount of suggestiveness, in the already characteristic Wet Leg style - eventually finding true nirvana in the form of a very pink hot tub, drawing a conclusion to the space-invaders’ pilgrimage.Filmed across two days in South-East London and on a rather muddy Kentish farm, DoP Rik Burnell worked closely with Rowson to achieve the ‘fly on the wall’ aesthetic, shot on a very very long lens with minimal lighting.I was slightly stunned to shoot the first Wet Leg video that they didn’t direct themselves."Wet Leg may be the coolest band of the year, but, surprisingly, they are also 2021’s year’s most innocent gang of outsiders," comments Rowson. "Tasked with documenting their first experience of exploring an urban centre outside of Ryde [on the Isle of Wight] I was shocked by their naivety, and nearly lost them on numerous occasions, not least when Rhian nearly went under a bus. Twice."Thankfully, no indie kids were harmed in the making of this movie, and the quintet instinctively found their way to the safety of a rural setting. Thank God."Seriously though. I was slightly stunned when Hester and Rhian asked me to shoot the first Wet Leg video that they didn’t direct themselves. Pressure, considering that their previous two were, for me, the best of the year. But, from conception to shoot to edit, this was a mad, magical collaboration that’s up there with my favourite music video experiences."Thank you to Domino and John Moule for trusting us to get on with it, and thank you as always to the team of Terminators at Blink - Rosie, Seb, Laura: you gave up your lives and made this happen in less than a week. Thank you. Best in town."
Rob Ulitski - 1st Dec 2021