Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Rora and the Untamed 'Savage White Swan' by Irene Marco & Markus Meedt

Promonews - 14th Sept 2026

Irene Marco and Markus Meedt direct a sensual visual experience for the rock-operatic extravagance of new outfit Rora and the Untamed.

Fired by a panoply of in-camera effects, the video for Savage White Swan spins from gritty reality - as Rora has her car washed by bandmate Nathen - into an alternative space where she performs within a grip of suited men, faces covered in lace - but also cutting back to the car, the soap on the windscreen evoking the feathers of the eponymous swan.

"The video explores the uneasy space between reality and expectation, and the way the pursuit of perfection and recognition can ultimately become isolating," explain directors Irene Marco and Markus Meedt.

"From our first conversations with Rora and Nathen, we were drawn to the duality at the heart of the album: wanting to express yourself but fearing judgement, wanting to belong while also wanting to stand apart. The image of the Savage White Swan felt like the perfect embodiment of that conflict, something beautiful and seductive, but also strange and threatening.

"Visually, we wanted the film to feel operatic, retro and fantastical, with Kate Bush as a key touchstone. Rather than escaping reality completely, the film filters it through a dreamlike visual language. Blindfolds pass between Rora and Nathen as they enter one another’s worlds, while masked onlookers become an elegant but unsettling embodiment of judgement and scrutiny.

"All of the film’s visual effects were created in camera using classic techniques including prism lenses, step printing and slow-motion lip sync, giving the film a deliberately tactile, analogue character."

Tags

  • Director's notes
  • New Director
  • In-camera FX
  • Rock
  • Car wash

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 22 more credits on this video.

Production/Creative

Director
Markus Meedt
Director
Irene Marco
Producer
Production Company

Camera

Director of Photography
Focus Puller

Lighting/Grip

Gaffer

Art

Art Director
Production designer

Wardrobe

Stylist
Hair
Make-up

Choreography

Choreographer

Casting

Lead Dancer
Lead Dancer
Lead Dancer
Lead Dancer
Lead Dancer
Lead Dancer

Editorial

Editor

Grading

Colour Producer
Colourist
Colour grade company

Commission

Label

Promonews - 14th Sept 2026

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Music Video Preservation Society
Submit your video