Irene Marco and Markus Meedt direct a sensual visual experience for the rock-operatic extravagance of new outfit Rora and the Untamed.Fired by a panoply of in-camera effects, the video for Savage White Swan spins from gritty reality - as Rora has her car washed by bandmate Nathen - into an alternative space where she performs within a grip of suited men, faces covered in lace - but also cutting back to the car, the soap on the windscreen evoking the feathers of the eponymous swan."The video explores the uneasy space between reality and expectation, and the way the pursuit of perfection and recognition can ultimately become isolating," explain directors Irene Marco and Markus Meedt."From our first conversations with Rora and Nathen, we were drawn to the duality at the heart of the album: wanting to express yourself but fearing judgement, wanting to belong while also wanting to stand apart. The image of the Savage White Swan felt like the perfect embodiment of that conflict, something beautiful and seductive, but also strange and threatening."Visually, we wanted the film to feel operatic, retro and fantastical, with Kate Bush as a key touchstone. Rather than escaping reality completely, the film filters it through a dreamlike visual language. Blindfolds pass between Rora and Nathen as they enter one another’s worlds, while masked onlookers become an elegant but unsettling embodiment of judgement and scrutiny."All of the film’s visual effects were created in camera using classic techniques including prism lenses, step printing and slow-motion lip sync, giving the film a deliberately tactile, analogue character."
Promonews - 8 hours ago



