Earth is under attack and only a long-suffering pub barman - who happens to look different from everyone else - can save us, in James Ogram's terrific promo for South London indie-rock outfit Fat Dog. Ogram finds the sweet spot between satire and cartoon capers in the video for the band's rollicking anthem Earth Song, where a very tall, distinctive-looking alien (played by Peter Lidell) arrives for work in a London boozer, to face hostility and abuse by one of the punters. When the TV news channel reports on a UFO in the shape of giant dog hurtling towards Earth, other drinkers also pile in to blame him for the alien invasion. So he decides to act...Cue a cool change of visual style to mixed media animated montage, when the alien barman goes to confront the Big Dog in a titanic clash among London skyscapers. Vibrant colours and cut-out textures collide in a King Kong v Godzilla-style fight montage, with painstaking animated elements assembled by animation director Evan Lawday.Following his videos for Honeyglaze, including the UKMVA-nominated Don't, this is a big step up in scope and ambition by Ogram, and he rises to the challenge. The video is a pleasure from start to finish - to enjoy for fun and also absorb the underlying message. "When I first received the brief for this video from Fat Dog, there was one major question to answer: how do I make The Man Who Fell To Earth meet Godzilla on a music video budget?" says Ogram. "It was a little tough. But once I saw Peter (our alien) in make-up, I was confident we could make it work."We filmed Peter against greenscreen, getting him to do karate kicks, punches and all sorts of other bizarre things, so our animator, Evan Lawday, would have something to work with. Peter was a great sport and we managed to get a lot in about an hour."We then had to cram all this story into the remaining two minutes of the music video. We focused on hitting beats and not over-shooting. Spending our time on little looks between Peter and the supporting artists and somehow, I think it all worked out."

Lambrini Girls address the subject of Love in their distinctive fashion, in Lea Otovic's pulsating promo, flipping between chaotic energy and brooding reflection.The video for Love cleverly captures the duality of a messy relationship, visualised by the garish colours of a hotel honeymoon suite, against the dark, dirty and destructive nature of a car garage.This contrast is elevated by DoP Cassius Kane's frenetic camera movement and creative lighting choices, which adds an enigmatic layer to the video, almost dreamlike in its execution. It's another piledriving release for the Lambrini Girls, with a suitably atmospheric visual.

Spooky season may be over, but David Carrizales' hypnotic promo for Colombia-based industrial-metal artist Hypervuur brings plenty of haunting vibes. The video for El Fin De La Humanidad is a sensory overload, by design. Matching the experimental and ambiguous track, an array of mixed-media snapshots flash on and off screen, tied together by a brilliantly unhinged performance. Animated sequences transition to hyper-vibrant typeface montages, all linked by a chaotic and abstract style.“We started without any clue of where it would take us," explains Carrizales. "As if wandering through a thick jungle, seeing only what's 10 cm ahead of you, and hacking your way through with a machete."Instead of following any plan we simply allowed the song to unfold, playing with different layers, textures, and techniques. It was quite a trip, and quite fun doing it.”