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XTIE '+852' by Chuen Hon Lc

Rob Ulitski - 15th July 2025

Chuen Hon Lc explores of identity, migration and memory in the promo for young artist XTIE. 

Inspired by the emotional realities faced by the Hong Kong diaspora, the video for +852 captures themes of displacement, nostalgia, and quiet resilience. Paying homage to Wong Kar Wai's iconic aesthetic, the video was shot across various London landmarks and cityscapes, highlighting the beauty and loneliness of migration. 

Blending arrestingly intimate perspectives and breathless pacing, it's a visual that elevates the track and anchors it in real stories and experiences. 

Rob Ulitski - 15th July 2025

Tags

  • New Director
  • Alternative Pop
  • Performance
  • Identity
  • Migration
  • Displacement
  • Nostalgia
  • Loneliness
  • Landmarks

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Featured here in the credits?

Credits

Production/Creative

Director
Chuen Hon Lc
Producer
Xtie

Camera

Director of Photography
Chuen Hon Lc

Wardrobe

Stylist
Michele Tang
Make-up
Kimini

Editorial

Editor
Kakaho

Grading

Colourist
Kakaho

Rob Ulitski - 15th July 2025

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