Mae Muller celebrates being young, free and single in Amy Becker-Burnett's playful promo for Me, Myself & I.In a liminal office building space, we see Mae relax peacefully amongst the unused furniture, unbothered by boys or any of the baggage that comes with them. A few do appear, however - but they are there on her terms, acting as back-up dancers or doing her hair, for example. The transition from new-build, stripped-back environments to blossoming plants and full glam represents Mae's growth and her commitment to her own happiness, whilst encapsulating a contemporary fashion aesthetic. "I really wanted this to feel like a proper old skool pop video, pulling a lot of references from early 2000's iconic pop culture, which felt like such a transformative era for music," says Amy Becker-Burnett. "Both me and Mae wanted it to feel playful and tongue in cheek, but also have a really strong visual identity. Mae was really collaborative throughout the whole process and so fun to work with, there was always great energy set."

Oska Zaky directs a thoughtful promo for alt-soul artist The Isle Of CC. Exploring the gradual realisation of the artist's gender fluidity, the video sees CC stuck in a dreamlike flow, stuck in limbo whilst the artistic vignettes play out on-screen. The theatrical art direction in the interior scenes contrasts against the natural landscapes, and the transition from black and white to full colour also represents the theme of evolution present in the concept.

Directing duo Uncanny direct a poignant performance promo for Loyle Carner. Exploring themes of identity, belonging and emotional connection, the one-take video opens on Carner's face and gradually pulls back to reveal a spectacular climactic shot of the artist rooted into the ground, whilst holding a kid of his own. Shot on an infrared camera, the distinctive aesthetic adds a fragile, ethereal look to the cinematography, and distorts the surroundings into an amalgam of fantasy and reality.