Omer Ben Shachar directs a powerful promo for composer Claudio Olachea.

Pondering themes of identity and society, the video depicts a nightmarish scenario where everyone wears identical masks to fit in. But when one young man’s mask begins to peel off, he questions if hiding his true identity is really worth it.

Perfectly summarising the lengths we go to to fit in with the crowd, the performance from lead actor Fernando Siqueira is stirringly brilliant, evoking a sense of desperation and regret which builds to a thrilling climax. 

Makeup FX artist Malina Stearns also deserves a shoutout for her wonderful prosthetic work, which helps sell the concept in a disturbingly uncanny way.