What if 'Man’s Best Friend' was actually a man? That's the intriguing premise in Bradley & Pablo's video for pop sensation Mimi Webb. The video for Love Language combines they dynamic duo's signature high-energy visuals and inventive storytelling, crafting a surreal world where men replace dogs in a high-stakes canine competition.Set in 1999, it unfolds in the world of a dog show - reimagined as a “cute boy championship.” Mimi, an expert trainer, showcases her companion’s talents in a series of competitions, where he crawls on all fours, jumps, catches, and impresses the crowd. It’s like Crufts but for Good Boys.As Mimi’s powerhouse vocals and charisma take centre stage, the other competitors quickly abandon their own trainers to join her in a bid for victory.

For the returning Maribou State, Brazilian filmmaker Giordano Maestrelli tells a story of lost love by employing some of the oldest techniques in cinema within a bold new structure. The subject of the film for All I Need is the complexity of a broken relationship, told through parallel timelines. At the centre of the story is a couple - their past life unfolds through fragments and the present plays out in the background where their lost love echoes. And to allow the flashback story of the couple's love affair to coexist within the present, Maestrelli built a custom zoetrope device inspired by early motion picture pioneer Eadweard Muybridge.In this meticulous undertaking the director first shot the story on 16mm film, then printed into more than 2500 still frames, and re-sequenced it through the custom circular machine in a stop-motion-like technique. Shooting over 23 hours, thousands of delicate frames were replaced one by one while a crew member manually turned the machine at a millimetric degree, and another captured the action. The zoetrope enables one narrative to take place inside a contained, looping environment, which set out to resemble the way unprocessed emotions often linger. Meanwhile, behind it, the same setting appears as a ghostly representation of what is no more. With a visual language rooted in early cinema but a vision firmly fixed on today’s music video aesthetics, All I Need is a technically-daring love letter for the song that features on Maribou State’s latest album Hallucinating Love, their first since a multiple-year long hiatus following bandmember Chris Davids’ rare and debilitating brain illness. The result is a mesmerising and haunting blend of cinematic craftsmanship, memories and emotion.

Tom Grennan attempts to break free of his restricting version of reality in directing duo AB/CD/CD's dynamic and entertaining promo.In the video for Full Attention, there is only one thing that is consuming Tom's full attention: he wants to escape. But he's trapped in a wild, surreal space, and no matter how much energy or cunning he applies, he's always tricked by camera manipulations and visual illusions, going back to the starting point - with his head pressed against a punchbag with his name on it. The video takes a playful yet unsettling approach as Tom attempts to escape through increasingly bizarre scenarios. And the experience and expertise that AB/CD/CD (Camille Dauteuille and Clément Dozier) have for visual tricks - infinite loop, vertigo effects, camera transitions and framings – plays an essential role in this intense rollercoaster of a video.It all builds to a great finale - where Tom does finally break free - and rounds off a highly appealing showcase for both the song and the singer's undeniable on-screen talents.

Following the Britpop-tastic exploits in Lovesick Lullaby, Charlie Sarsfield and Yungblud make a striking tonal shift in their latest collaboration - the story of a nurse pushed to her emotional limits, portrayed by film star Florence Pugh.In the video for Zombie, Pugh plays a grief-stricken and exhausted healthcare worker grappling with loss, duty, and the invisible weight carried by so many on the healthcare front lines in the UK. And in a film that gives her a new kind of challenge, she delivers a characteristically powerful performance - sensitive, intimate and multi-faceted.The third music video from Yungblud's new album directed by Sarsfield, it represents a bold creative evolution for both the artist and the director. The previous videos for Hello, Heaven Hello and the aforementioned Lovesick Lullaby lean into dreamlike aesthetics, metaphor and comedy. But Zombie confronts stark reality with gritty drama, offering an unfiltered look at emotional burnout, grief, and resilience, with terrific performances from the supporting cast as well as Florence Pugh.Produced by Untold Studios, the video cements the creative chemistry between Sarsfield and Yungblud, delivering a compelling piece of visual storytelling that underscores the song’s message and reaffirms both artists’ reputations for boundary-pushing work.“Zombie is a film close to my heart," says director Charlie Sarsfield. "My gran was a nurse, and I saw first-hand the compassion and strength it takes to do that job. Even when she fell ill, the nurses were nothing short of angels. That experience shaped this story and connected deeply with what Dom [Yungblud] wrote the song about."Dom threw a Hail Mary and asked Florence if she’d be in it. She said yes, and the stars aligned. What we captured was truly special. This film is for the unsung heroes, those who don’t always see their own wings. We just wanted to help them see them.”