Ontario-based alternative band Sundried Whales go on the run from a humanoid fish, in Carlo Quicho's brilliantly bonkers promo for Always. Outrageously joyful and full of unabashed fun, the video sees the group tearing up the streets of Ontario as the masked fish-man chases them down, building to a climax where twenty extras beat him (it?) down with pool noodles. "The video is a loose allegory for conditional love and how it pervades our lives in confusing but endearing ways," Quicho mentions, which is an interesting perspective on the delightful madness encapsulated in the video. "We really tried to encapsulate this nostalgic feeling so evident in the town of Hamilton, Ontario in Canada," he continues. "Malls trapped in a time warp of the 90s; snow covered fields with plumes of smoke from factories in the background..."With basically no money, it was a pretty run and gun shoot, so we really focused on endearing performance setups with the band, insane action sequences (mostly running around the streets of Hamilton like maniacs), and compositionally interesting shots. We loved having the snow around."

A woman falls in love with the Fatberg - yes, you heard right - in Eoin Glaister's marvellously entertaining return to music videos for Sam Dust, aka LA Priest.It's a tale both charming and ludicrous - in other words, classic Eoin Glaister territory - as a house cleaner (played by comedy actor Juliet Cowen) peers into a street drain on her way home from a hard day's work, and sees an amorphous blob of grease and fat - who looks back at her. And they fall head-over-heels for one another...What follows is a both lovely and a little bit disgusting, as Cowen ventures into the sewer system to properly meet the Fatberg, and we follow the inevitable steps of the relationship - the wooing, the (ahem) physical relationship, the arguments, the peace offerings of wet wipes and non-biodegradable products down the loo. And like all stories of star-cross'd lovers, it's not going to end well - but even then, love prevails. Kind of...It's Eoin Glaister's second video for Sam Dust, formerly of Late of the Pier, as LA Priest, and was shot in London over two days on 16mm. “The first video I made with LA Priest involved letting an untrained pack of dogs lick liver paste out of his ears, so Iwas somewhat surprised to get a call regarding It’s You - but needless to say l leapt," he says. “The track is about someone falling in love with a mermaid, but the time of year meant I kept running into safety issues with any water-based ideas. A fatberg provided an altogether greasier route."A few Mighty Boosh references later and we were away. Eternally grateful to the fabulous crew who went above and beyond to bring this to life on Valentine’s Day and to our stars, veteran genius Juliet Cowan, and Vanessa Del Bosco whose zen-like patience made the project possible. Watch out for a fabulous Flusher cameo from LA Priest.”

Jain takes a whimsical journey into outer space, in Jules Jolly's impressive promo for The Fool. The trippy video starts with the artist receiving a Tarot card from a fortune telling machine, before being transported to an arid otherworld, where she begins the journey into space. Blending spectacular VFX landscapes with a gentle performance style, it's a delightful visual with plenty of character. A colourful, imaginative antidote to monotonous grey weather of late winter in the UK...

Najeeb Tarazi directs superb promo for Arrdee & Cat Burns that merges a very smart visual technique with real emotion.The innovative concept for Home For My Heart intertwines various portrait shots - of the artists and several narrative characters - with a clever mirrored transition, which blends together a series of 360 degree rotating shots.The video also packs an emotional punch, with heartfelt, intimate performances and enough narrative vignettes to make the lyrics feel really relatable and universal, and hint at the themes behind the track. Beautiful work and a timeless visual.

Hora Bolz directs an impressive music film for El Perro, consisting of visuals for the tracks Call Me When You're Home and Let Me Think That Again.Filmed in southern Spain, the concept is a surrealist twist to the classic Sword Of Damocles story: a couple of outlaws whose life is controlled by destiny and anxiety have to make a decision, to help them understand the true definition of their relationship."The idea for this came hand-in-hand with the location," explains Bolz. "It was really important for me to create a world that felt realistic enough so the surreal elements in it felt authentic. Like when you wake up from a dream, and you need to take a moment to understand what’s going on."For me, the best part when watching a movie - or any art piece - is the interpretation. That’s why I wanted this music video to be like a riddle. It had to be fun for you to decipher, and for me to see what you’ve found."DoP Benjamin Cotgrove adds that the video was shot in extremely testing conditions. "We ended up shooting at the height of summer during 40 degree celsius heat - at times the sun was pretty unbearable," he says. "I knew shooting on 16mm the stock wouldn’t miss a beat and even with our schedule forcing us to shoot when the sun was high noon, film helped to balance the crude, raw sun on the face of our cast."We had an incredible local crew who were not unfamiliar with these conditions and knew exactly how to support us through this: keep a cooler bag ready for the film."

From a tense dramatic opening to flashbacks of heated passion, turning into cold disaffection, Nicolas Heitz explores the layers of a relationship in his video for singer-songwriter Kieran Fence.In the song Love Somebody, Fence addresses domestic violence out of a child's perspective. In the video, Heitz employs a warm and soft colour palette during passionate love scenes and in brutally cold and grey worlds for moments of alienation, violence and depression. This provides a strong counterpoint to the song's lyrics. Kieran Fence says: "I feel called to reintroduce an open conversation about this societal problem that affects us all and doesn't cease to be a threat to so many. I want to encourage a fellow hetero cis-man to question his role and increase the awareness particularly amongst ourselves."

Casper Balslev directs a marvellous music film for Danish alt-rock band 802's song My Girl - an absorbing coming-of-age tale, subtitled A Heavy Metal Bedtime Story.Featuring and inspired by the track - which is 802's debut single - we are introduced to a goth teenage girl who feels alone in the world - until she visits a car graveyard and finds an old rusty hearse with a coffin in it. Inside the coffin lies another goth girl, exactly like herself. And then these two young outcasts go on a rampage through the local neighbourhood...Exploring those liminal moments of youth, when the world seems to stop and you feel stuck in limbo between different time periods, the video has a rebellious feeling that bubbles under the surface, threatening to spill over in a riotous sequence of events. Dark, enigmatic and utterly captivating, it's a brilliant video with idiosyncratic characters, cinematic locations and a vibrant, nostalgia-tinged aesthetic.

Jamie Thraves directs a heartwarming promo for Brighton band PolSky's Song For The Silver Surfer, which is also a showcase from the talents of actor/performer AJ James.James plays a seemingly frail old man, slowly making his way along Brighton seafront, as befits his age - until he bursts into action, engaging in high-energy parkour, sprinting and jumping around a seaside landscape.It's an unexpected, endearing concept, which becomes poignant when he spreads a loved one's ashes at the beach, encouraging him to celebrate life to the fullest, in every moment possible. The central performance is complex yet exuberant, and James perfectly embodies the dual role of an old man who has found an unexpected youth and vigour in his sunset years. “I was approached to do this video and loved the concept from the outset," says Thraves. "I knew we could make something sombre yet uplifting with the subject matter. PolSky are also a band I’ve been aware of for a while through industry friends so it was a pleasure to produce this piece of work with them”