Yeeiid directs a tightly crafted, playful piece about chaos, ego and taste - and keeping your composure when everyone else is falling apart - for the returning Tinie Tempah. 

The video for Eat It Up- Tinie's team-up with Skepsis - opens in a sleek restaurant, where Tinie places his order and settles in to wait. As soon as the order is in, the chefs in the back switch into competitive mode, clashing over who can outdo the others. The space hums with chopping, stirring and precise movements, captured in slick, rhythmic shots that build the tension.

With no food in sight, Tinie makes his move. He steps into the kitchen, pulls fresh ingredients from the fridge and, unfazed by the chaos, assembles a perfect burger as the chefs spiral into a full-blown food war.

“It was a beautifully mad shoot with over 50 shots in nine hours, with no time for stunt rehearsals," explains Yeeiid. 

"It was also my first time shooting stunts, and now I want to put them in all my videos! But what really made it work was the trust my family Ocurens, Tinie and his team placed in me.”

Fast moving, frantic and absolutely absorbing, the use of abstract camerawork and fun perspectives creates a high-energy vibe, brought to life through Yeeiid's knack for blending concept and performance. Great work.