Bleu Desert direct an exceptional promo for Ziak, exploring the duality of man and machine in a rain-slicked dystopia.The video for Même Pas is a tour de force of creativity, boasting experimental vignettes which unravel in a thrilling, unexpected way. The visual effects work here is also truly noteworthy, using realistic cutaway models to peek inside different mechanisms, including guns, cars and motorbikes - and in one poignant scene, a pregnant woman's stomach, packed with gears and cogs instead of a child. Condemned to withhold their feelings, men are condemned to become machines in this world, and Bleu Desert's stunning direction brings the concept to life in vivid detail.Absolutely brilliant.

Lauzza and Bawo link up once again, this time with help from Reek0, to remind us to check in on our friends as much as our inboxes. The video for Same Team encapsulates the monotonous 9-5 office environment, and sees Bawo, Reek0 and a handful of office characters drudging away at their desks, counting down the minutes till they can get a break. Incorporating 90's computer technology, anachronistic art direction and a flurry of dynamic visual effects (including some cool reverse desktop overlays), it's another hit for Lauzza and team, and a perfect complement to the track.

Kelvin Jones directs an action-packed promo for Aitch. The video for Fuego boasts a handful of chaotic vignettes, which move at breakneck speed and are presented through a self-aware, contemporary internet lens.The eccentric, full-on style is elevated by subtle computer animation effects, including a jarring 'buffering' scene, and melting, textural transitions - which very much match the Fuego vibes."When Aitch and I first sat down, we had a whole 8+ scene idea of fun things we could do, but as time went on we chopped it down to create order," says Jones. "Fuego symbolises fire so we wanted to have as much fiery stuff going on to capture the idea behind the track. "Shoot day was very fun, but we also had a lot to do to achieve the shot list. We played around with probe lenses and large format cameras to capture the depth of all of the scenes."We even got a grill made for Aitch that we sorted out days before the shoot so that he could wear it for the extreme close-up scenes. We always have fun with Aitch on set and he is willing to do most of the things I tell him for a great shot - ha ha. He even comes up with fun ideas that adds to the video to make it even better."We have a lot of chemistry, so it is usually a breeze and we are always on the same page. We also went all out and spent money on a car flip that our producer put forward to us. I then sent Aitch the reference video of the car flip and we said 'yep this needs to be in the video', so we made it happen no matter what."

In his latest collab with Meekz - their eighth in the past two years - KC Locke directs a top-dollar, action-packed promo for the Manchester rapper. In the video for Say Less, we see Meekz and his crew cruise around a remote location in Land Rovers, captured via frenetic drone shots and thrilling camera moves on the ground. "I wanted to come with a high adrenaline offering for the Meekz debut Mixtape release," explains Locke. "The song had the feeling of momentum that one of our previous videos had - Can't Stop Won't Stop - so I wanted to bring that high action NDA to life again and demonstrate a Tom Cruise-type action sequence."Building upon his trademark style of high-paced action and captivating performance, Locke boasts plenty of experience in this world now, and it shows on-screen. "I feel like I have a lot of experience now with fast action and I feel very comfortable pushing these type of action sequence creatives and they are always so much fun to make."On the morning of this shoot, our DOP feel seriously ill and couldn't come to set, we had no time to bring in another DOP at such a remote location, so I had to step to both DoP and direct the video which involved ultra arm tracking vehicles, FPV drones and a lot of hand held operation. It's in these situations that you got to just crack on and make it happen - luckily we have a strong team who backed me and we went full steam!"Through our continued Manchester collaboration myself and Meekz have done 8 videos together so far over the past two years and always push the boundaries on each and every one! Meekz really does his own stunts and could fit easily into an action movie!"

Lauzza and Kibo create a world that belongs in a Sega Megadrive, racing through different random scenarios in the aptly titled Mr Lamborghini Deathslide.Kibo and his pals are hanging out at home when an ancient VHS tape is discovered and slotted in the old VHS player.Cue a series of sharp, snappy, primary coloured yet visually fuzzy vignettes as Kibo raps a stream of memorable one-liners while popping up in an array of different costumes, situations and characters.There's an abundance of wild playfulness and visual inventiveness on display here to neatly dovetail with the infectious energy of the track - which happens to be a UK Garage banger of the old-school. So the lo-fi old school console vibe of the visuals is a perfect match.It's as if the viewer has dusted off their PS1 or N64 for old time sake. Well, you cannot play it, but you can certainly watch it, again and again.

Jay Green reunites with Kam-BU to deliver a biting and very timely state-of-the-nation satire to accompany the rapper's fierce polemic against the current Conservative government. Kam-BU's lyrics for Eton Mess speak about how current government legislation treats the working class population with contempt, and how the Tory party is making a mockery of the British political landscape. In the video, the artist is working in a corner shop, while the latest in a series of puppet prime ministers - Richard Fibber - is making false promises on TV.Inspired by the most famous of all puppets, Green has Fibber's nose get ever-larger and longer, Pinnochio-style, as he spins out more lies, and makes more backroom deals. Meanwhile Kam-BU is the disillusioned everyman who stands up to him and the government, taunting him online and off. And with an uncanny sense of art representing life, the lying and cheating soon catches up to the man in charge.With a captivating, fast-moving style, including superb use of both prosthetics, VFX and animation, Green packs a huge amount into the less-than- two minute running time - and sends a message of hope that good people can still bring bad people to account.

Anne-Marie finds good reason to suspect that Aitch is up to no good, in Samuel Douek's entertaining video for Psycho.Douek creates a boisterously colourful, almost cartoonish series of environments in which Anne-Marie can wreak havoc upon Aitch's attempts at serial cheating. The director's approach gels nicely with the light-hearted tone of the collaboration between two of the UK's biggest pop stars.And he gets sterling support from the production design by Tilda Bonham Carter, styling by Cora Delaney and Justin Rose, and the casting of Aitch's numerous other girlfriends."The idea of the video was to empower anyone who has been in Anne-Marie’s position before," says Douek. "It was no mean feat to pull off, shooting eight scenes in one day - including moving the entire production from one location to another."I'm really proud of what we managed to pull off and I hope the viewer has as much fun watching it as we did making it."

Rapper-comedian Luke Jenison comes to grips with his impossible dreams, in his self-directed promo for Olivia Munn. "There comes a time in every man's life when he realizes the woman of his dreams is just that...a dream," says Jenison - alluding to his celebrity crush Olivia Munn, and the devastating reality of his situation.In the lo-fi, hip-hop fusion, Jenison - aka Your Mother's Favorite Rapper - croons through the love song, performing to himself in a dark screening room, and living out his fantasy through pictures on his phone.