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Don Toliver 'No Pole' by rubberband.

Promonews - 4th Mar 2025

Directing duo rubberband. invites us on a visually haunting journey for Houston rapper/singer Don Toliver.

While Toliver heads into a supermarket late at night, he leaves his friend in the car, in the completely deserted parking lot, illuminated by a floodlight on a 40-50ft mast. As the track kicks in, the friend spots the graceful figure of a pole dancer near the top of the floodlight mast.

In their distinctive fashion the directors - Jason Sondock and Simon Davis - orchestrate a precision-cut experience, weaving a surreal narrative through the use of formally executed shots and unorthodox editing - distance shots of the pole dancer taking precedent over close-ups; Toliver barely lipsyncing the track as he walks around the vast store; the viewer is drawn in by the suspenseful pacing and not knowing what will happen next. 

Toliver's charisma and performance unfold naturally, creating a striking contrast to the surreal scene - which draws to its denouement: the parking lot tarmac turning to liquid, absorbing the car, and the rapper's friend...

A masterful, mesmerising cinematic experience. 

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Promonews - 4th Mar 2025

Tags

  • Narrative
  • Pick of the Day
  • Hip Hop
  • Rap
  • Pole dancer
  • Parking Lot

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Credits

Featured here in the credits?

Production/Creative

Director
rubberband.
Producer
Eli Raskin
Producer
Sally Sujin Oh
Production Company
Executive Producer
Joel Spencer
1st AD
Josh Montes
Co-Producer
Farah Idrees

Camera

Director of Photography
Oli Millar
Focus Puller
Jesse Cain

Art

Production designer
Miranda Lorenz

Editorial

Editor
Armen Harootun

VFX

Post production company
Daydreamer Vfx

Promonews - 4th Mar 2025

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