Directing duo LateMilk deliver another bold, high-energy visual for AJ Tracey, bringing him together with fellow rap superstars Headie One and Aitch - and a scene-stealing CGI bunny.Set against the backdrop of a sprawling mansion, the video for Friday Prayer - the latest release from his forthcoming third studio album Don’t Die Before You’re Dead - captures a moment of triumph as AJ, Headie and Aitch reflect on their journeys and celebrate the culture they’ve helped shape.From high-stakes tennis matches with Aitch to dinner scenes with AJ and infinity room sequences with Headie One, the visual fuses high-end luxury with a raw sense of pride in British identity.But then, pushing into bold VFX territory, the video also introduces in the surreal bandaged Bunny character, who springs from AJ's necklace to act as an impish mascot for the whole piece. The Bunny is a striking symbol that plays into the album’s deeper mythology - and will be appearing across future visuals, connecting the dots as the album rollout gathers momentum.Carrying themes of fortitude, hunger and conviction, Friday Prayer follows LateMilk's previous videos for the London rapper, for Heaterz and the Jorja Smith-featuring Crush. And it sets the tone for what promises to be AJ Tracey’s most ambitious era yet.

As her album A Complicated Woman is released, Self Esteem's latest collaboration with Piers Dennis is a showcase for the singer's unique charisma and sense of drama - a powerful curtain call for the new LP.Opening on the iconic frame from the album artwork, featuring the artist in Handmaid's Tale-style costume, the video unfolds in a single, hypnotic take. Bathed in spotlight, Rebecca Lucy Taylor (aka Self Esteem) delivers a raw, full-sync performance, part battle cry, part performance art.As the camera slowly zooms out, the illusion dissolves and the artifice is revealed: lights, scaffolding, action. And then, finally, there's Rebecca's exit. That's as flawlessly devastating as everything that has preceded it."Rebecca and I have worked together for over 10 years now and The Deep Blue Okay shoot somehow felt like the pinnacle of our collaborations, like all the conversations we’d ever had led there," says Piers Dennis."That sounds cringingly pretentious for a music video, but this feels like a deeply personal piece of work, and making it had the rare feeling of everything clicking into place."

Doechii's hit that samples Gotye's even more massive Somebody That I Used To Know, gets a brilliantly mind-bending video by James Mackel.In her sunny suburban home, things get weird in wonderful ways, as Mackel and Doechii pay homage to her previous music videos and also the memorable 'bodypaint' Gotye video (by Aussie director Natasha Pinkus). And it also features Doechii's own twin sisters as The Shining-like twins, overseeing all sorts of disaster in the house. It's organised chaos, shot from many angles in Mackel's brilliantly constructed follow-up to the wonderful Denial Is A River (which he co-directed with Carlos Acosta). When she escapes the chaos in the house - the first thing she sees is an elephant.And it culminates in a brilliant climactic dance sequence in the street outside - and that's arguably Doechii's biggest moment yet.

Douglas Reddan directs a mesmerising, all-choreo based promo for girl group Say Now - featuring in a sexually-charged routine among an ever-expanding field of youthful dancers.The video for Can't Keep A Beat - Say Now's latest missive from the trenches of modern dating, sex and relationships - takes place within a dark studio environment, entirely focussed on Say Now's Amelia, Maddie and Yssy, and their squad of dancers, recruited from the Addict Dance Academy in Leicester.The dance routines are slick and hot - courtesy of explosive choreography by Laura May Buckley. The minimal background, lighting and camerawork, and a breathless edit, also intensifies the focus on the tightly-orchestrated performance to great effect. Above everything, the commitment from Say Now to the project makes this a personal triumph. They were keen to work with the dance troupe at Addict, and have clearly poured body and soul into making this happen. Likewise Irish dancer, choroegrapher and director Douglas Reddon, who knows his stuff too. “Can’t Keep A Beat is all about owning your sexuality and your needs, and not being afraid to admit them - we all deserve to be spoiled, have fun and high standards,” comment Say Now.“Some of our friends go to Addict and we really wanted to work with upcoming dancers in our age group. We’d seen Addict’s amazing dance pieces before and knew we could trust in them to bring our vision to life."