Doechii's hit that samples Goyte's even more massive Somebody That I Used To Know, gets a brilliantly mind-bending video by James Mackel.In her sunny suburban home, things get weird in wonderful ways, as Mackel and Doechii pay home to previous music videos and also the memorable 'bodypaint' Goyte video (by Aussie director Natasha Pinkus). And it also features Doechii's own twin sisters as The Shining-like twins, overseeing all sorts of disaster in the house. It's organised chaos, shot from many angles in Mackel's brilliantly constructed follow-up to the wonderful Denial Is A River (which he co-directed with Carlos Acosta). When she escapes the chaos in the house - the first thing she sees is an elephant.And it culminates in a brilliant climactic dance sequence in the street outside - and that's arguably Doechii's biggest moment yet.

Douglas Reddan directs a mesmerising, all-choreo based promo for girl group Say Now - featuring in a sexually-charged routine among an ever-expanding field of youthful dancers.The video for Can't Keep A Beat - Say Now's latest missive from the trenches of modern dating, sex and relationships - takes place within a dark studio environment, entirely focussed on Say Now's Amelia, Maddie and Yssy, and their squad of dancers, recruited from the Addict Dance Academy in Leicester.The dance routines are slick and hot - courtesy of explosive choreography by Laura May Buckley. The minimal background, lighting and camerawork, and a breathless edit, also intensifies the focus on the tightly-orchestrated performance to great effect. Above everything, the commitment from Say Now to the project makes this a personal triumph. They were keen to work with the dance troupe at Addict, and have clearly poured body and soul into making this happen. Likewise Irish dancer, choroegrapher and director Douglas Reddon, who knows his stuff too. “Can’t Keep A Beat is all about owning your sexuality and your needs, and not being afraid to admit them - we all deserve to be spoiled, have fun and high standards,” comment Say Now.“Some of our friends go to Addict and we really wanted to work with upcoming dancers in our age group. We’d seen Addict’s amazing dance pieces before and knew we could trust in them to bring our vision to life."

OK Go are back doing what OK Go do... this time with the help of robots.The video for Love - the second from the band's first album in more than ten years - is a real OK Go special: an incredibly complex, brilliantly choreographed performance delivering a momentous visual experience - this time with a kaleidoscope theme being central to proceedings. And of course, it's achieved in a single take.It may not be quite at the scale than some of their most outlandish productions, such as filming in zero gravity, but this has the full spirit and essential creativity of an OK Go video from back in the days of Here It Goes Again, with a great deal of outstanding technical input from their latter work. It is designed to dazzle, and it succeeds.From the start we realise that mirrors are going to play a big role in this one. And then we find that mirrors are moving in choreographed motion on robotic arms. Soon lead singer Damian Kulash is embarking on a series of costume changes, while performing, including a mirror suit. He and the band move through through a series of connected sequences that, in the grand setting of a 19th century Budapest train station, has the faint aura of a Busby Berkeley production in the golden age of Hollywood.The full involvement of the robots with the mirrors - and the way they create kaleidoscopic effects and play tricks on the viewer - can only be explained by watching the fascinating Making Of video. But as in all their previous videos, Kulash has played the primary role in the devising of the video, collaborating with an array of talents. And also, in this case, 25 robots. Conceived in partnership with creative agency SpecialGuest, produced by 1stAveMachine, with technology integration by SpecialGuestX, it's co-directed by Kulash, with Aaron Duffy and Miguel Espada. Other partners were project management experts PMI (who also worked on the previous video for A Stone Only Rolls Downhill), Universal Robots, Ray-Ban and Meta. The band wear the Meta-enhanced Ray-Ban glasses quipped with camera, audio and voice assistant functions, which created footage for the BTS video.“I still can’t believe we pulled off Love in a single take," says Miguel Espada, co-director and executive creative technologist at SpecialGuestX. "For me, this video is a statement of how creative storytelling and cutting-edge technology can work together. It wouldn’t have been possible without the collaboration of humans and machines.” “This is the kind of branded partnership you dream of - a product that is uniquely suited to help push the creative in a way no other product could," says 1st AveMachine executive producer Andrew Geller. "We've poured so much into crafting something truly original, and seeing the behind-the-scenes through the band’s eyes as they navigate this wild run of visual sleight of hand makes it all the more special.” Finally, its worth pointing out something that may not be sufficiently recognised due to the fact he's also a musician: Damian Kulash is a genius-level creator in the artform of music videos. This video does not prove it - numerous other OK Go videos do that. It just reinforces it.Here's Damian, about the inspiration for the song Love that led to the video: “You know that dream where you’re somewhere familiar, maybe your childhood home, but there’s a door, one that was never there before, leading to some impossible magical place? Having children did that to my understanding of love. Suddenly, a huge new ballroom opened up off the little apartment I’ve inhabited so long - a whole new wing of love, grand and soaring and utterly overwhelming."It is endlessly amazing that we exist - little, conscious clusters of stardust occurring, apparently by chance, in the vast emptiness of the universe. And we get to experience love. It is unbelievable.”