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White Lies 'In The Middle' by Andreas Nilsson

David Knight - 29th July 2025

Andreas Nilsson makes a rare return to music videos with a characteristically weird and wonderful storyline for the first release from British rock band White Lies' forthcoming new album, Night Light.

It's fifteen years or more since Nilsson was directing and creative directing for Fever Ray, ten-plus years since his acclaimed, off-the-wall videos for 2Chainz and Miike Snow. He has gone on to be a highly decorated commercials director, the winner of prety much every prize in adland for his memorable work for the likes of Apple, Old Spice, Uber Eats, Andrex, and Virgin Media. Now he's back in pop vids, with a Bangkok-set tale of heavy smoking and unusual dancing by a reanimated near-nude man.

For the video for In The Middle, Nilsson leans heavily into intense atmosphere of the setting, the suffocating effect on the viewer of watching his cast of characters relentlessly puffing away on cigarettes, and the casting of actors who wear their richly lived lives with them on screen. That leaves room for the main dancer character to take centre stage for his climactic performance - and a remarkable party trick.

A beatufully produced and directed piece for White Lies by a master director, delivering a surreal story with a straight face.

Tags

  • Narrative
  • Pick of the Day
  • Rock

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Production/Creative

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Andreas Nilsson
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1st AD

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Director of Photography

Art

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Editor
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VFX

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David Knight - 29th July 2025

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