Joy Crookes self-directs the promo for Perfect Crime, and gives a marvellous performance in the incredible setting of Dhaka, Bangladesh - the country of her mother’s birth. 

The video sees Joy in various locations around Dhaka - including riding atop a moving train. Throughout she pays homage to her heritage, the rich cultural life and vibrant spirit of the Bangladesh capital, while giving a characteristically charismatic and charming performance of the song.

With outstanding work of DoP Donny Johnson, Joy inhabits each well-considered location in a way that reflects her name. Without missing a beat of how a performance video should look and feel, this does give the sense of someone coming back to their roots. And what a place this is.

The fact that Joy directed the video followed on from having co-produced Perfect Crime for her forthcoming album Juniper with Harvey Grant. When her idea for the visuals crystallised, she wanted to carry the ownership of producing the song through by directing the video.

“The choreography was intended to be quite simple and repetitive but against a foil of something that was almost overstimulating," she explains. 

"The location wasn’t even really a question. Dhaka, Bangladesh was the ideal backdrop. The city’s imperfect beauty and chaos imbues the video with an atmosphere that can’t be emulated or recreated. It was a perfect pairing.”