Directing duo MOM turn an LA strip mall into an atmospheric wonderland for Aryeé The Gem.In their second video for the up-and-coming R&B artist following the dreamlike FWM, husband and wife team MOM - Matt Plaxco and Ray Larkin - keep their focus on performance and creative cinematography in the video for F.O.L., as Aryeé drifts from parking lot to supermarket, surrounded by strangers in their cars enjoying the late-night vibes.The abyss-like darkness stands in contrast with the heavy wash of UV light and vibrant colours, which creates an enigmatic and thrilling scene - it's an inspired complement to Aryeé The Gem's woozy, moody soundscapes. Lovely work.

Earth is under attack and only a long-suffering pub barman - who happens to look different from everyone else - can save us, in James Ogram's terrific promo for South London indie-rock outfit Fat Dog. Ogram finds the sweet spot between satire and cartoon capers in the video for the band's rollicking anthem Earth Song, where a very tall, distinctive-looking alien (played by Peter Lidell) arrives for work in a London boozer, to face hostility and abuse by one of the punters. When the TV news channel reports on a UFO in the shape of giant dog hurtling towards Earth, other drinkers also pile in to blame him for the alien invasion. So he decides to act...Cue a cool change of visual style to mixed media animated montage, when the alien barman goes to confront the Big Dog in a titanic clash among London skyscapers. Vibrant colours and cut-out textures collide in a King Kong v Godzilla-style fight montage, with painstaking animated elements assembled by animation director Evan Lawday.Following his videos for Honeyglaze, including the UKMVA-nominated Don't, this is a big step up in scope and ambition by Ogram, and he rises to the challenge. The video is a pleasure from start to finish - to enjoy for fun and also absorb the underlying message. "When I first received the brief for this video from Fat Dog, there was one major question to answer: how do I make The Man Who Fell To Earth meet Godzilla on a music video budget?" says Ogram. "It was a little tough. But once I saw Peter (our alien) in make-up, I was confident we could make it work."We filmed Peter against greenscreen, getting him to do karate kicks, punches and all sorts of other bizarre things, so our animator, Evan Lawday, would have something to work with. Peter was a great sport and we managed to get a lot in about an hour."We then had to cram all this story into the remaining two minutes of the music video. We focused on hitting beats and not over-shooting. Spending our time on little looks between Peter and the supporting artists and somehow, I think it all worked out."

Freya Skye welcomes the spirit of Christmas in her latest promo directed by Lewis Cater.The charming video for the young singer-songwriter and actress's Winter Dream takes place in a cosy, rural house, where she is preparing for Christmas Day with an evening of baking, wrapping presents and getting the decorations up. Following Cater's two previous videos for Skye, Walk Over and Someone To Love, the festive spirit shines in every aspect of this video, from the art direction to the styling. "It’s Christmas Eve and Freya conducts a symphony of holiday cheer," explains Cater. "Through some playful camera angles, we set out to show Freya’s vibrant personality, but the also magic of her festive preparations, with a special cameo from her dog Ruby!"I feel like I’ve been in the festive spirit ever since shooting this video back in June - nothing quite like shooting a holiday video on the summer solstice! We had the fireplace lit and snow falling at peak British summer."

Matthew Dillon Cohen's latest video for LA pop-punk band Junior Varsity radiates sweetness as singer Brooke takes centre stage.On a summer's evening, Cohen's 16mm camera captures a charming outdoor performance of My Star, to the growing accompaniment of a firework display, operated by her bandmates, adding vibrant texture to the visual. Exuding an alluring, relaxed atmosphere, it's a video that executes all the basics to perfection, and is finished with a dazzling grade that highlights the explosive variety of colour.