Will Clark and Jamie Chalmers direct Theatre Of The Absurd, an inventive, rule-breaking promo for the original Nutty Boys, spanning three self-described 'acts' that feature different songs from their new, chart-topping album C'est La Vie. All shot in the same empty studio environment, with minimal art direction changes for each act, it begins with montage of rotating camerawork, circling around the different members of Madness as they play the track Round We Go in a darkened, spotlit space.The second act ups the theatricality of the concept, with the black-garbed band against a bordello-red palette performing the album's title track C'est La Vie, where lead singer Suggs begins to assert his personality in time-honoured fashion. Then in the final act, for Baby Burglar, Clark and Chalmers introduce prison bars into the studio setting - monochromatic and slightly sinister, with a stylistic link to Elvis Presley's Jailhouse Rock. It's a brilliant video for the fans, playing to the band's strengths and keeps things fun, breezy and laidback. What more could you ask for?

Nicolee Tsin directs a dazzling promo for Jianbo, shot in Hong Kong earlier this year. The video for Play Your Part pays homage to the city’s vibrant atmosphere, set within neon-lit streets which boast an infectious, bustling energy. Blending energetic performance vignettes with a charming narrative between two young kids, the video is imbued with a sense of nostalgia, which is heightened by the hyper-colourful colour grade and rich, vibrant cinematography.

Jack Lilley explores rebirth in this affecting promo for Bristol-based vocalist, pianist, songwriter and painter Holysseus Fly.The video sees the artist - real name Holly - rise up from a suffocating, cocoon-like covering to experience freedom on her own terms. Like a caterpillar turned butterfly, Holly stands tall with her eyes set firmly on the future, and the promise of more vibrant, exciting experiences to come."Cancer and self-empowerment are themes that are not given enough space, and Holysseus Fly is creating her own narrative about recovery," says Jack Lilley. "Reclaiming and loving her new body after her double mastectomy surgery for breast cancer, this is an emotional video, brimming with self-determination."

Harry Tomlin directs a vibrant, Y2K-inspired promo for Kat Penkin.The throwback vibes are strong with this one, with plenty of lively dance scenes, era-specific accessories and a generally fun, breezy vibe. The ethereal, dreamy aesthetic perfectly complements the bouncy track, and Penkin's performance ties together the whole concept with flair and style.

Denisha Anderson directs an entrancing promo for Joe Armon-Jones and Maxwell Owin, with some vibrant animation from Louise Saunders.The hypnotic promo is a dazzling display of creativity, featuring offbeat performance vibes in an out-of-this-world, ever-changing environment. Packing a smorgasbord of saturated imagery into the visual, Anderson and Saunders take the viewer on a soulful ride through space and is a self-proclaimed love letter to the millennial generation which totally embodies the dreamscape lyrics and flow of this stunning downtempo track. ""This video is for the millennials, inspired by weird and wonderful storylines and colour pallets of Rockos, Modern Life, to Ren & Stimpy and Doug," says Denisha Anderson of the video that was a three month labour of love in the making. "I have always wanted to make an animation and to make one with a very old friend and collaborator Louise Saunders was an absolute dream. Louise keeps me grounded when I give her absolutely bonkers ideas. She tells me ‘nah’ or that’s ‘brilliant’ which is needed as my mind can go off on a plethora of tangents."When it came to the story, I learned quickly that with animations you can go anywhere and do anything so creativity is limitless but can also be intimidating, because it can feel too expansive."Nonetheless, I welcomed the challenge I set myself, as originally the artists wanted live action, but I convinced them otherwise. This led to numerous video calls with Lou, where I’d freestyle thoughts on images, she’d sketch and share as we go along, then we would build from there."All was done via Video calls, including her colouring, as I’d share what pallet combo as she’d be holding her phone up to her iPad, so I could watch... since I had just had surgery on my foot and she lives out of London, it was the only way it could be done."Despite the unconventional and our obsession with perfection, I can say we came out unscathed and very proud.”

Dylan Friese-Greene presents a hallucinatory analogue promo for Pale Blue Eyes. Framed by the contours of a vintage TV set, we see a vibrant, distorted montage of performance vignettes, blended with pixellated textures and overlays. Harking back to the nostalgia of early music videos, the whole thing feels delightfully abstract and experimental, and the trippy vibes build to a mesmerising climax.