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PENNY 'Shadow Dancing' by Hiba Baddou

Rob Ulitski - 21st Nov 2025

Hiba Baddou directs a vibrant promo for PENNY, sporting a riotously colourful wardrobe within the setting of her old-school surburban home. 

The video for Shadow Dancing finds the artist in a series of stylish vignettes, boasting bright colour palettes and anachronistic art direction, creating a fashion editorial vibe.

It's an intriguing and well-crafted showcase for the singer-songwriter - and excellent compliment to the alt-pop track.

Rob Ulitski - 21st Nov 2025

Tags

  • New Director
  • Alternative Pop
  • Performance
  • Vignette
  • Stylish
  • Colourful
  • Vibrant
  • Editorial

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Credits

Production/Creative

Director
Hiba Baddou
Producer
Effe Hozaifeh
Production Company
Executive Producer
Liz Adeleye
Executive Producer
Jordan Rowley
Executive Producer
Andre Wooz
Production Assistant
Larah Foster, Runner

Camera

Director of Photography
Damien Rubinsztajn
DIT
Pooja Sawhney, BTS

Lighting/Grip

Gaffer
Omar Radwan
Sparks
Tom Farahat & Eli Matnish

Art

Production designer
Alice Halstead
Art Assistant
Sukey Willis

Wardrobe

Stylist
Zoe Ward
Make-up
Lauryn Brown
Stylist Assistant
Umika Chopra-Gant

Editorial

Editor
Vincent Duluc David

Grading

Colourist
Romain Livenais
Colour grade company
Orage Studio

Rob Ulitski - 21st Nov 2025

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