Rubii 'Forgive & Forget' by Sekou Abineri
Rob Ulitski - 24th Sept 2025
Rubii gets revenge on some bad guys after suspecting some dodgy dealing in a card game, in Sekou Abineri's slick showcase for the Birmingham-born alt-R&B singer.
Taking no prisoners - but a couple of hostages in vibrant red hoods - we follow Rubii as she plans her revenge in the video for Forgive & Forget. Within the setting of a palatial home, she taunts the men with the prospect of a grisly fate between performance setups.
It's a fun visual, blending crime thrillers with music video aesthetics, and feels like a natural yet elevated accompaniment to the track.
Great work by Sekou Abineri - who has also directed visualisers for the sultry Rubii.
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Rob Ulitski - 24th Sept 2025
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Credits
Production/Creative
- Director
- Sekou Abineri
- Producer
- Rhory Danniells
- Production Company
- IS
- 1st AD
- Paolo De Battista
- PA
- Ciaran Walker
Camera
- Director of Photography
- Stephen Dunn
- 1st AC
- Mat Farrant
- 2nd AC
- James Tilyard
- Photographer
- Kiera Simpson
- BTS
- Jack Wales
Lighting/Grip
- Gaffer
- Tom Nowell
- Sparks
- Jack Gould
Art
- Production designer
- Giorgia Joseph
Wardrobe
- Stylist
- Daisy Comerford-McDonald
- Hair & Make-up
- Frananda Paz
- Hair
- Gaia Bezbradica
Casting
- Hooded Man 1
- Ivo Zlatkov
- Hooded Man 2
- Hann Han
- Extras
- Gareth Henry, Joseph Dent
Editorial
- Editor
- Leah Burton
Grading
- Colourist
- Jules Wileman
- Colour grade company
- SR
Agent
- Director's Representation
- LR
Commission
- Commissioner
- Nicola Sheppard
- Management
- Ashley Cox, Maya Doron
Rob Ulitski - 24th Sept 2025