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Rubii 'Forgive & Forget' by Sekou Abineri

Rob Ulitski - 24th Sept 2025

Rubii gets revenge on some bad guys after suspecting some dodgy dealing in a card game, in Sekou Abineri's slick showcase for the Birmingham-born alt-R&B singer.

Taking no prisoners - but a couple of hostages in vibrant red hoods - we follow Rubii as she plans her revenge in the video for Forgive & Forget. Within the setting of a palatial home, she taunts the men with the prospect of a grisly fate between performance setups. 

It's a fun visual, blending crime thrillers with music video aesthetics, and feels like a natural yet elevated accompaniment to the track. 

Great work by Sekou Abineri - who has also directed visualisers for the sultry Rubii. 

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Rob Ulitski - 24th Sept 2025

Tags

  • UK Rap
  • Performance
  • Hostage
  • Crime
  • Thriller
  • Vibrant
  • Dazzling

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Credits

Production/Creative

Director
Sekou Abineri
Producer
Rhory Danniells
Production Company
1st AD
Paolo De Battista
PA
Ciaran Walker

Camera

Director of Photography
Stephen Dunn
1st AC
Mat Farrant
2nd AC
James Tilyard
Photographer
Kiera Simpson
BTS
Jack Wales

Lighting/Grip

Gaffer
Tom Nowell
Sparks
Jack Gould

Art

Production designer
Giorgia Joseph

Casting

Hooded Man 1
Ivo Zlatkov
Hooded Man 2
Hann Han
Extras
Gareth Henry, Joseph Dent

Editorial

Editor
Leah Burton

Grading

Colourist
Jules Wileman
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Nicola Sheppard
Management
Ashley Cox, Maya Doron

Rob Ulitski - 24th Sept 2025

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