Get the Promonews daily round up
Get the Promonews daily round up
Directing duo DON Prod get lost in the jungle with Fredo, in the atmospheric promo for No Comment. The video boasts a dazzling series of vignettes, experimenting with composition and unusual perspectives to keep things fresh. Contrasting Fredo's relaxed performance with quick-cut editing and dynamic camerawork, it's a rousing promo that feels cinematic and accomplished - no doubt one of his and DON Prod's best yet.
Rob Ulitski - 5 days ago
LAUZZA reconnects with Niko B in this vibrant, Noughties-inspired promo. The video for I Like The Way You Look Talking At Me is packed full of lo-fi, green-screen trickery, building a world of coruscating backgrounds, layered cityscapes and liminal supermarket aisles. Built from the ground up, it's a feat of editing and effects, characteristically maximalist and garish to create a true-to-era aesthetic. Another hit from LAUZZA and Niko B, well worth a watch.
Rob Ulitski - 23 days ago
Neon Kiss directs a very enjoyable promo for rapper NOBAKINGSODA, putting a lighthearted twist on the classic London tower block genre.The video for Raw Radio sees the artist watched by unblinking CCTV as he makes his way through winding hallways, the search for his flat turning into a wild and frustrating odyssey.As the song progresses, he gets further and further away from finding it, until he finds himself in a very surprising place - the countryside - scanning the horizon for home.Boasting fun camerawork, unique perspectives and an impassioned performance from NOBAKINGSODA, it's a tightly executed visual that's well suited the upbeat track.
Rob Ulitski - 25 days ago
Lynks disturbs the peace in Kassandra Powell's riotous promo for CPR. Bringing his unique brand of abstract art and killer styling to the concept, Lynks is found unresponsive in the middle of a serene countryside setting, only to be brought back to life by a sexy paramedic - played by Thomas Knights. From there, it's a full throttle journey through slick choreography, mind-blowing costumes and playful vignettes. DoP Billy Kendall elevates the energy with plenty of dynamic camera shots, plus a heavy dose of FPV drone footage to top things off. It's another standout promo for Powell - shortlisted for Best New Director at UKMVAs 2023 - and is quickly creating her own uniquely offbeat visual style.
Rob Ulitski - 15th Jan 2024
Dir. Lx directs a slick performance promo for Unknown T featuring Knucks. The video for Right Hand blends dreamlike art direction with opulent locations and playful performances, creating an effervescent energy that bursts off the screen. Dir. Lx channels his frenetic, textural style into every scene of the video, jumping between narrative and conceptual snapshots with flair.
Rob Ulitski - 9th Mar 2023
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