DON Prod pay homage to Peaky Blinders in their standout promo for Central Cee. 

The video for Iceman Freestyle follows Cee across a series of stylised performance vignettes, insterspersed with high-stakes narrative snapshots, featuring the rapper driving into the countryside in a vintage Aston Martin to a date with destiny.

In fact, arguably this is the most engaged that Central Cee has been in one of his videos, in playing a role as well as performing. That makes a real difference to the end result. 

From his performance element with an orchestra, DON Prod interweave the Blinders-style storyline in the same space and in parallel countryside-set narrative. There's a strong conceptual throughline, giving this a fresh perspective and strong style. 

It's Cee as we haven't seen him before - and in the process, the directing duo have upped their own game once again.