KLVDR's 11 minute epic for Stormzy's big return with Mel Made Me Do It is remarkable in a number of ways, and not least of course due to the star quality and sheer number of the cameo appearances. And yes, that does include the Special One...More to the point is the ambition of the piece. Fom the chatshow hosted by Jonathan Ross and ZeZe Mills, with Stormz sharing the sofa with Louis Theroux and Dina Asher-Smith - watched by Usain Bolt, at his home in Jamaica - to performance elements in the studio and the meeting with Jose Mourihno, to the momentous final chapter bringing a couple of generations of Black British talent together that includes a tribute to the late Jamal Edwards.At that point, Stormzy hands over duties to provide the spoken-word piece called Greatness - written by Wretch 32 and read by Michaela Cole. It's a quietly powerful climax of an impressive and entertaining production - this was a five day shoot, plus shooting Bolt in Kingston - that amounts to a big statement of intent by Stormzy - and reminds us of his unmistakeable charisma. And of course, the eponymous Mel, stylist Melissa Holdbrook-Akpose, namechecked by Stormzy in the songtitle, is there too, both behind and in front of camera - with her lint roller.

Kelvin Jones has directed the video for Aitch's My G, featuring Ed Sheeran - taken from the Manchester rapper's recently released debut album - where the majority of the video budget was donated to the Down’s Syndrome Association.The stripped-back promo centres around Aitch writing a letter to his younger sister, Gracie, reflecting on their relationship and the love he has for her, and in the video he is positioned in front of an old-fashioned television set displaying images and memories of him and his sister growing up. Ed Sheeran features as an animated illustration, singing the lyrical verses of the song.The promo was filmed on a day-long shoot at the Langdon Down Centre, the home of the Down’s Syndrome Association Charity. The Centre opened in 1868, as a home and place of education for people with learning disabilities. The centre broke boundaries and stigmas at the time of it’s opening, it is therefore significant that is the setting of this promo, which talks of acceptance and unconditional love. “I have a close relationship with Aitch in and out of work, and it was a huge privilege to work on this song which is dedicated to his sister, who we all know and love," says Kelvin Jones. "It was a pleasure to bring this visual to life and try new things at the same time - this was my first time working with animation and I enjoyed it a lot, I will definitely be doing that again.”

KC Locke taps into the mystique of masked rapper M Huncho, referencing fantasy stories and cinema in an imaginative fashion, in the latest edition of Apple Music Agenda Live series.On Doomsday, Huncho explicitly references the late MF Doom, from whom he has inherited his masked persona, and who was himself inspired by Marvel super-villain Doctor Doom. So Locke provides Huncho with his own superhero origin story in a movie-like setting - a huge cave, set in a mountain peak. His very own Fortress of Solitude, in order to reflect on his life."I was very excited to work on this project, especially as it was my second Agenda Live visual," he says. "I felt like I had to approach it completely differently than I did the first time, while also staying true to the DNA of the Agenda series."I wanted to push the boundaries and make something very different that co-existed between the Apple Agenda series and M Huncho’s Chasing Euphoria album in my own KC Locke way!I wanted to reveal who is the mind behind the mask..."For this video I really wanted to tap into Huncho’s identity, something he’s always been very elusive [about]. I wanted to reveal who is the mind behind the mask in a way which is respectful to his legacy, but gives the audience an introspective vision they haven’t seen before."It opens on Huncho’s wise words and life lessons as a spoken-word piece, before transitioning in a dreamlike manner [to reveal] an experimental performance inside a huge underground cave network - where we find Huncho searching for his euphoria!"I drew references from fantasy worlds while conceptualizing this visual to really build on the mystique of the M Huncho universe and origin story. I like to place the artists I work with into their own universes as if they were characters in their own origin films."

Unknown T and Dir. Lx create their own gripping drama, with none other than Top Boy's Ashley Walters, for Who Said Drill's Dead, the Homerton rapper's storming defence of the drill scene.Walters effectively reprises the iconic role of Dushane from Top Boy in the video, holding court in his favourite café, as per the TV show. Unknown T enters his domain, and risks his safety with his relentless lyrical flow in the face of an impassive, but increasingly impressed Ashley.Then Unknown T is off, back to his ends and his own boys, for the last performance-based section of the video. Gripping stuff indeed.

Jay Green returns with a hypnotic video for MiniKingz' New Skin Care, playing with viewers' perceptions of what we see in a mirror. Beginning with a woman singing the hypnotic intro to the track, then Benjiflow from MiniKingz is introduced, appearing in a white background in a mirror frame - only to pan through the mirror and reveal him looking into another mirror. As the light strobe blinks, the screen then turns to dark mode; a rave appears in the reflection featuring the other Minikingz members, Ragz and Oscar Worldpeace. The performance-led video then continues this effective in-camera trickery, corutney of Green's clever negotiation of the space and the work of art director Lucy Ashmore. There are a series of skilful transitions, where the viewer is left guessing whether a 'mirror-image' is a reflection or not, and lines are repeatedly blurred of what the visuals appear to be. Ultimately this is a brilliant framing device to present the energetic charm and smooth flows of the trio. But once it ends you will be tempted to rewind it, to figure out how it was done...

Bru-C teams up with Teeeezy C for a riveting doc-style video for Playground, paying tribute to the people in his hometown of Nottingham.Shot on 16mm film, this video gets to the heart of what it means to be a Nottingham local, through Bru-C's heartfelt performance and a big cast of extras from his own neighbourhood - the Playground.Teeeezy gets a real sense of the rapper's background, shooting everywhere from his local pub to the City Ground, home of Nottingham Forest - just promoted back to the English Premier League for the first time in 23 years.The visual also unflinchingly explores the idea of the Playground being a metaphor for the lawlessness and brutality of inner city living. That includes a reverse play on police brutality and touching on undertones of poverty, racism and classism.A viscerally raw and honest representation of Bru-C and his hometown.

Teeeezy C teams up with JL Shot That to shoot an impressive assembly of guest MCs from both sides of the Atlantic, on the 'drill remix' of Jnr Choi's To The Moon.Jnr Choi appears with Fivio Foreign in New York, M24 in London, and also alone, in front of a huge lunar landscape backdrop. The video also includes performances from Russ Millions in London and G Herbo in rainy Chicago, with grime directing phenomenon Teeeezy C bringing the footage from this Transatlantic production together into a slick and entertaining package.

Dir. Lx's third video for Knucks' new album Alpha Place is a slick, stylish, movie-referencing affair for the track Die Hard - featuring Stormzy.Not surprisingly considering its title, the video pays homage to the classic Bruce Willis-starring actioner - with Knucks donning a singlet to crawl through an air vent. But there are nods to a few other cult movies besides - including American Psycho, Bad Boys and Seven.Lx utilizes numerous toys in his mission to create a sophisticated visual for this excellent track, and ultimately this is a great showcase for the easy charisma and charm of both featured artists. Knucks and Stormzy look cool, calm and collected throughout.But the video does finish on a poignant note, with a visual tribute to the late Jamal Edwards, founder of SBTV and music entrepreneur who died in February, aged just 31. He was such an important figure to a lot of people, including Knucks and Stormzy - and also to Lx, who began his career at SBTV, where he met some of the artists that have become key collaborators in his career to date.