Salomon Ligthelm reunites with Little Simz on the conceptual and visually powerful music video for her new track Flood.This is Ligthelm's first music video since directing Simz's video for Introvert in 2021. That was a huge statement heralding the next chapter in Simz's musical progress. Now nearly four years later, the video for Flood promises to perform a similar role, prompting a buzz of anticipation for her next album. Featuring Obongjayar and Moonchild Sanelly, the video for Flood is a hyper-stylised meditation on materialism and its role in shaping culture. Evoking the fine art-inspiration of his photography work, Ligthelm's eye for framing and composition is on full display here, with shifting textures created in a studio shoot and a fittingly quickfire edit, brilliantly achieved by Elise Butt, who also cut the Introvert video. The rousing, cinematic vignettes build with palpable energy, matching the chant-like rhythm of the track, and the fearless performances from all three artists are arresting throughout.Above all, Little Simz once again shows that she is a fearless presence on camera, even while sharing screentime with her guest vocalists and a mesmerizing group of dancers. And with this triumphant return Salomon Ligthelm proves that he brings something special out of her.
Rob Ulitski - 1 month ago