videoPaul Woolford, Pessto 'Can You Pay' by Remy Cayuela
Remy Cayuela directs a hyperstylised promo for Paul Woolford & Pessto's reworking of the Destiny Child classic Bills, Bills, Bills.The video for Can You Pay follows the cycle of a $100 bill, through the ups and downs of day-to-day life. From a lucky passer-by to a stripclub to gambling tables, to a high flying exec's nose, and numerous other transactions, the money is shown in close-up as it traverses the US.It's all about the Benjamin - and then there is a shock finale to round things off. It's a wonderfully executed video for a fresh spin on a timeless track. "The fun thing about doing a video for the rework of a famous track is that we can come up with a total new take on things," says Cayuela. "I wanted to make something really fun and entertaining to watch but at the same time come up with a concept that would really echo the theme of the track. "As a storyteller, I’ve always been curious about the life of inanimate objects. Things that we pass on, over and over - like money - and how interesting it could be visually to follow it. It takes you to places that are so different, makes you cross path with all sorts of people, tells a really fun story."The idea here was to switch the perspective and follow a $100 bill on its journey, passing from a person to another, a scene to another and giving us a glimpse of what its story could be. I wanted the video to be centered on the bill and use the life around as a medium to make it travel. That’s why I decided to shoot it mostly with close ups and make it the hero."
Rob Ulitski - 9 months ago