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Little Simz 'Flood' by Salomon Ligthelm

Rob Ulitski - 28th Feb 2025

Salomon Ligthelm reunites with Little Simz on the conceptual and visually powerful music video for her new track Flood.

This is Ligthelm's first music video since directing Simz's video for Introvert in 2021. That was a huge statement heralding the next chapter in Simz's musical progress. Now nearly four years later, the video for Flood promises to perform a similar role, prompting a buzz of anticipation for her next album.  

Featuring Obongjayar and Moonchild Sanelly, the video for Flood is a hyper-stylised meditation on materialism and its role in shaping culture. Evoking the fine art-inspiration of his photography work, Ligthelm's eye for framing and composition is on full display here, with shifting textures created in a studio shoot and a fittingly quickfire edit, brilliantly achieved by Elise Butt, who also cut the Introvert video. 

The rousing, cinematic vignettes build with palpable energy, matching the chant-like rhythm of the track, and the fearless performances from all three artists are arresting throughout.

Above all, Little Simz once again shows that she is a fearless presence on camera, even while sharing screentime with her guest vocalists and a mesmerizing group of dancers. And with this triumphant return Salomon Ligthelm proves that he brings something special out of her. 

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Rob Ulitski - 28th Feb 2025

Tags

  • Pick of the Day
  • Hip Hop
  • Performance
  • Framing
  • Composition
  • Conceptual
  • Stylised
  • Visual

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Credits

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Production/Creative

Director
Salomon Ligthelm
Producer
Alex Chamberlain
Production Company
Production Manager
Chanel Parkinson
1st AD
Chris Kelly
Managing Director
Emily Rudge
Head Of Production
Fiona Bamford-Phillips

Camera

Director of Photography
Rina Yang
2nd AC
Joe Medlock

Lighting/Grip

Gaffer
Elliott Beach
Key Grip
Rob Barlow

Art

Art Director
Mitch Frank Fenn
Production designer
Thomas Bird

Wardrobe

Stylist
Luci Ellis
Hair
Chantelle Fuller
Make-up
Nibras
Obongjayar & Moonchild Sanelly HMU
Karla Q Leon

Choreography

Choreographer
Kloe Dean

Editorial

Editor
Elise Butt
Editing company
Edit Producer
Pia Ebrill

Grading

Colour Producer
Adam Vevang
Colourist
Terry Simpson
Colour grade company
Blacksmith

VFX

Post production company
Blacksmith

Rob Ulitski - 28th Feb 2025

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