We may have just left behind the hottest day on record, but that doesn't stop Lizzie Reid showing off her impressive jumper collection, in Gregg Houston's promo for Warpaint. As Lizzie performs, the jumpers are launched at her from off-screen. She takes it all in her stride, matching the reflective themes of the track, making for a refreshingly simple yet absorbing visual. But it wasn't as simple as it looks, as Gregg Houston explains. "Warpaint is probably the most upbeat song I've heard from Lizzie so my taste for having artists remain like statues in a video wasn't going to work as well here," he says. "Speaking with Chris at the label we decided that as well as showing a fun side - whatever that means - we should also try and show her lovely array of woollen jumpers."It turned out that Lizzie actually had a bit of a phobia about putting jumpers on and things around her neck. I only learnt that on the day. Being a great sport she pressed ahead and we decided to attempt it only three times."When she is struggling in this video it is most certainly real! I find those moments the most revealing and likeable and am so pleased that we got to keep them in."
Rob Ulitski - 15 days ago