Laura Marciano directs the much-anticipated promo for Latto's TikTok-viral track Brokey, filmed in Atlanta. And it's really quite like the modern day equivalent of an English saucy seaside postcard.

The video is a maximalist daydream, full of clashing patterns, hypnotic VFX, inspired art direction anbd cartoonish humour. And ladies of undeniable pulchitrude.

Anchored by Latto's playful performance, the video features cameos from Rubi Rose, comedian Desi Banks, Alabama Barker, and Yadira Ramirez, who won Latto’s $10,000 “Brokey” challenge in September. Ramirez lost her job at Waffle House for joining the trend, a fact humourously referenced in the video. 

High concept and no-nonsense, the video commands attention with big ideas and bold expression. Having already racked up millions of YouTube views in it's first two weeks of release, that figure is only going to keep rising...