JADE launches her post-Little Mix solo career with a jawdropping video directed by Aube Perrie.It's safe to say that Perrie's video for Angel Of My Dreams is one of the most memorable reinventions in modern memory. Jade Thirwell takes on different characters - or different versions of herself - each at different points on the ladder of pop star fame, in an imaginative, biting and often bizarre satire on the music biz. There's plenty for the fans to unwrap on this one.The overarching concept loosely follows the lyrics of the track - a love/hate message to the music industry as a whole, and the various challenges JADE has faced to get to this point. And in true Aube Perrie style, this becomes super-heightened and hyperreal in the video, crammed with detail, embracing chaos and even the grotesque. And there is a memorably monstrous Bad Guy. From busking on the streets through to a mega-diva and everything in between, JADE's intriguingly disrupts her previous pop image. There's even some real home video footage mixed in for good measure - which provides a counter to the darker side of fame, which becomes the predominant theme of the video. In fact this remarkable work also declines to resolve in a neat, happy ending - another reason why it's a milestone achievement for both artist and director. Mesmerising work.And the sharp-eyed (and the in-the-know) should be able to spot the link between this and Perrie's video for Fontaines D.C.'s Starburster earlier this year.
Rob Ulitski - 4 days ago