When Stormzy does videos, he does them big, and the video for Toxic Trait, directed by Femi Ladi, is no different, boasting a tour de force of set builds, visual effects and cameos - delivered with a mesmerizing motion controlled camera move.What's more, there's a dramatised therapy session featuring guest artist Fredo - with his therapist played by TV royalty Alison Hammond.The video fictionally contextualises a plethora of 'toxic' situations that Stormzy refers to in the track, honing in on gambling, violence and the glorification of luxury lifestyles. And as the camera shifts between multiple versions of the grime superstar, Ladi introduces significant, historical cultural moments from over the years, including the iconic 1968 Esquire Magazine cover of Muhammed Ali and Kehinde Wiley’s prominent painting, A Ship Of Fools.When the action breaks for the therapy scene with Fredo and Hammond, it's a welcome development of the theme that also adds a touch of humour. Then it concludes with a group-therapy session which features further cameos from a range of British figureheads including Ivorian Doll, Wretch 32 and Specs Gonzalez.Filmed in London earlier this year, the majority of the visual was shot on a high-speed, cinema robot camera, capable of horizontal and vertical movement speeds of up to 2 metres per second.“After listening to the lyrics, I wanted to have fun with this video," Femi Ladi has stated. "I liked the idea of bringing a Renaissance-style painting to life, whilst still feeling grounded in the world of Stormzy."We collaborated on all the scenarios together which was great - as well as being able to bring in thelikes of Fredo and Alison Hammond for their own toxic therapy sessions!"​

Colin Solal Cardo follows his hypnotic promo for Kimbra with something much more down to Earth, in this breezy, uplifting piece for Noel Gallagher's High Flying Birds. The video for Easy Now features Milly Alcock (of House Of Dragons fame), and sees her character move from despair to euphoria, as she tears up the streets of London.Watched over by Gallagher himself - who chills on the sidelines, in a brief yet very welcome cameo - the video is anchored by a wonderful performance from Alcock, as she jumps on cars, disrupts groups of pigeons and eventually does a victorious run down the middle of the road, full of glee. A poignant concept which cements the fact that music has the ability to transcend, elevate and pull you out of yourself on the darkest of days.

Filip Nilsson is back with a characteristically off-the-wall, high-octane adventure for Kavinsky's latest release. Putting a playful twist on the idea of cameos, a large crowd of fearless stunt-people - all dressed as the artist - are seen running amok in an abandoned horse-racing arena. Clashing in a mesmerising display of ultraviolent choreography, we see each character grapple in a fight to the death - with some breathtaking stunts along the way. Oh, and there are lasers aplenty, giving a sci-fi twist to the action-packed concept. Brilliantly brutal and epic, the use of FPV drones and frenetic camerawork adds an extra layer of madness to the project. And that's saying something.

Director Charlie Sarsfield continues his collaboration with Kojey Radical with the video for Payback, featuring Knucks - and adding a few more famous faces too, at a swish dinner party. The dynamic visual perfectly encapsulates the high energy track, bringing to life a sumptuous aesthetic that sees the artist and his friends breaking bread and partying in style, dripping with luxury styling - with classic Saville Row suits adorning each of the artists.Kojey and Knucks are joined by Wretch 32, Cashh, Shae Universe, Niko Omilana and more, at a spectacular location, for a contrasting follow-up to Sarsfield's previous collab for Kojey Radical - the reflective, domestic-set video for Gangsta.“It's been a real joy to work closely with Kojey on our second consecutive visual," says Charlie Sarsfield. "We spoke of wanting to build on Gangsta, pushing that aesthetic. Our tag line became, 'If Gangsta was the journey, Payback is the fruition’. Maintaining our portrait approach to performance, emphasis was put on careful framing again.“Kojey asked me to watch a film called Climax which inspired the high angled shots. We then paired this up with inspiration from old school music videos by the likes of Beastie Boys and NWA with low angled framing, which helped to create a really dynamic visual across the board. We felt this ‘old school’ backbone matched and elevated the sound that Swindle masterfully pieced together."It was an honour to quite literally dance with Kojey again and it was my first time working with Knucks, who is such a great artist and someone I'd admired from afar for a while. It wasn't without its trials, but the payback has been all worth it."

Rebekah Creative captures a spectacular vision of a modern fairytale, in her promo for Kamille's Mirror Mirror. From pastel styling to decadent palace halls, the video is a vibrant fantasy fit for royalty, and is elevated by cameos from pop heavyweights Jade Thirwall and MNEK. Anchored around a high-energy performance and dynamic choreography, Rebekah Creative's trademark flair shines through the tongue-in-cheek concept, and showcases a little of everything there is to love about pop promos.

Travis Scott, White Trash Tyler and Jordan Hemingway join forces to direct the video for Franchise. Featuring M.I.A and Young Thug, the ambitious promo follows Travis Scott through Michael Jordan's LA mansion, with an array of Jodorowsky and Warhol-inspired imagery. With cameos from Michael Jordan himself and the Clermont twins, the visual is an homage to pop culture in all its glory - and of course the brilliance of Jordan, as documented in The Last Dance. Jordan Hemingway’s directing contribution comes in the shape of a thousand sheep surrounding a flower-adorned M.I.A. in an impossible scene of esoteric prowess. Never one to do things by halves, M.I.A is electrifying in her presence, effortlessly pulling off the Midsommar-inspired outfit whilst handling an unruly wave of farm animals. Stunningly bonkers and high concept, the visual is a testament to its many collaborators and creative minds - totally sporadic and spontaneous, but everyone contributing to the ultimate vision.