Kojey Radical ft Knucks 'Payback' by Charlie Sarsfield
Rob Ulitski - 25th Jan 2022
Director Charlie Sarsfield continues his collaboration with Kojey Radical with the video for Payback, featuring Knucks - and adding a few more famous faces too, at a swish dinner party.
The dynamic visual perfectly encapsulates the high energy track, bringing to life a sumptuous aesthetic that sees the artist and his friends breaking bread and partying in style, dripping with luxury styling - with classic Saville Row suits adorning each of the artists.
Kojey and Knucks are joined by Wretch 32, Cashh, Shae Universe, Niko Omilana and more, at a spectacular location, for a contrasting follow-up to Sarsfield's previous collab for Kojey Radical - the reflective, domestic-set video for Gangsta.
“It's been a real joy to work closely with Kojey on our second consecutive visual," says Charlie Sarsfield. "We spoke of wanting to build on Gangsta, pushing that aesthetic. Our tag line became, 'If Gangsta was the journey, Payback is the fruition’. Maintaining our portrait approach to performance, emphasis was put on careful framing again.
“Kojey asked me to watch a film called Climax which inspired the high angled shots. We then paired this up with inspiration from old school music videos by the likes of Beastie Boys and NWA with low angled framing, which helped to create a really dynamic visual across the board. We felt this ‘old school’ backbone matched and elevated the sound that Swindle masterfully pieced together.
"It was an honour to quite literally dance with Kojey again and it was my first time working with Knucks, who is such a great artist and someone I'd admired from afar for a while. It wasn't without its trials, but the payback has been all worth it."
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Rob Ulitski - 25th Jan 2022
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Credits
Production/Creative
- Director
- Charlie Sarsfield
- Producer
- Tia Varnnard
- Creative Director
- Phil Lee
- Creative Director
- Ejiro Dafé
- Production Company
- US
- Executive Producer
- Annie Ayres
- 1st AD
- Affy Robani
- 2nd AD
- Carmen Du Preez
- Runner
- Alisa Hussain
Camera
- Director of Photography
- Thomas Hole
- Director of Photography
- Pieter Snyman
- Focus Puller
- Ali Baines
- 2nd AC
- Rory Power
- Focus Puller
- Josh Tue
- DIT
- Tom Herring
Lighting/Grip
- Gaffer
- Steve Cameron
- Spark
- Harry Smith
Art
- Art Director
- Joe Munro
- Art Assistants
- Ahmet Buyukcinar, Callum Rob
- Art Trainee
- Eleanor Roberts
Wardrobe
- Stylist
- Tommy Raban
- Hair
- Michael Bryden
- Make-up
- Rita Kusi
Casting
- Cameos
- Ego Ella May, Niko, Sam Wise, Rachel Chinouriri Cassh, Swindle Poet, Shaé Universe Qoy, Che Lingo, Wretch32
- Cast
- Ife (Trumpet Player), Trevor (Sousaphone Player)
Editorial
- Editor
- Tom Herring
Grading
- Colourist
- Tom Mangham
- Colour grade company
- BS
- Colour Producer
- Polly Durrance @ Black Kite Studios
Commission
- Commissioner
- Phil Lee
Rob Ulitski - 25th Jan 2022