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Kojey Radical ft Knucks 'Payback' by Charlie Sarsfield

Rob Ulitski - 25th Jan 2022

Director Charlie Sarsfield continues his collaboration with Kojey Radical with the video for Payback, featuring Knucks - and adding a few more famous faces too, at a swish dinner party.  

The dynamic visual perfectly encapsulates the high energy track, bringing to life a sumptuous aesthetic that sees the artist and his friends breaking bread and partying in style, dripping with luxury styling - with classic Saville Row suits adorning each of the artists.

Kojey and Knucks are joined by Wretch 32, Cashh, Shae Universe, Niko Omilana and more, at a spectacular location, for a contrasting follow-up to Sarsfield's previous collab for Kojey Radical - the reflective, domestic-set video for Gangsta.

“It's been a real joy to work closely with Kojey on our second consecutive visual," says Charlie Sarsfield. "We spoke of wanting to build on Gangsta, pushing that aesthetic. Our tag line became, 'If Gangsta was the journey, Payback is the fruition’. Maintaining our portrait approach to performance, emphasis was put on careful framing again.

“Kojey asked me to watch a film called Climax which inspired the high angled shots. We then paired this up with inspiration from old school music videos by the likes of Beastie Boys and NWA with low angled framing, which helped to create a really dynamic visual across the board. We felt this ‘old school’ backbone matched and elevated the sound that Swindle masterfully pieced together.

"It was an honour to quite literally dance with Kojey again and it was my first time working with Knucks, who is such a great artist and someone I'd admired from afar for a while. It wasn't without its trials, but the payback has been all worth it."

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Rob Ulitski - 25th Jan 2022

Tags

  • Director's notes
  • Performance
  • Cameo
  • Decadent
  • Saville Row
  • Styling

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Credits

Production/Creative

Director
Charlie Sarsfield
Producer
Tia Varnnard
Production Company
Executive Producer
Annie Ayres
1st AD
Affy Robani
2nd AD
Carmen Du Preez
Runner
Alisa Hussain

Camera

Director of Photography
Thomas Hole
Director of Photography
Pieter Snyman
Focus Puller
Ali Baines
2nd AC
Rory Power
Focus Puller
Josh Tue
DIT
Tom Herring

Lighting/Grip

Gaffer
Steve Cameron
Spark
Harry Smith

Art

Art Director
Joe Munro
Art Assistants
Ahmet Buyukcinar, Callum Rob
Art Trainee
Eleanor Roberts

Wardrobe

Stylist
Tommy Raban
Hair
Michael Bryden
Make-up
Rita Kusi

Casting

Cameos
Ego Ella May, Niko, Sam Wise, Rachel Chinouriri Cassh, Swindle Poet, Shaé Universe Qoy, Che Lingo, Wretch32
Cast
Ife (Trumpet Player), Trevor (Sousaphone Player)

Editorial

Editor
Tom Herring

Grading

Colourist
Tom Mangham
Colour grade company
Black Kite Studios
Colour Producer
Polly Durrance @ Black Kite Studios

Commission

Commissioner
Phil Lee

Misc

Creative Director
Phil Lee
Creative Director
Ejiro Dafé

Rob Ulitski - 25th Jan 2022

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