Eseosa Ohen directs a dazzling lo-fi promo for Shayk, inspired by Birmingham's motto - simply 'Forward'. 

The video leans into the irony of a city suspended between progress and decline, its story unfolding through the eyes of a motorbike. 

Taken, repurposed, and learning to adapt, it reflects Brum itself. Its journey becomes a quiet stand-in for growing up in instability.

Opting for a digital, mini DV-style aesthetic, the visual feels incredibly fresh and authored, imbued with a sense of home video nostalgia that ties the project to the city it was born from. Standout work.