Vincent Haycock directs a thought-provoking promo for LA-based rapper Maxo. Shot by Steve Annis, the video is a dreamlike montage of the artist's performance, backdropped by the imposing architecture of the city around him. Interweaving shots of a girl dancing around the space, and bookended by spoken word interview snapshots, the video has an almost narrative structure to it, which plays out in an abstract, evocative fashion. Brilliant work with jaw-droppingly beautiful imagery and creative cinematography, which reunites Haycock with Maxo following the video last year for 48.

Daleya Marohn's dance film Nothing Ends, featuring music by Paulo Gallo, explores the tension between two opposing states of mind, tracing the unfolding play between anxiety and composure.These themes are interpreted through careful, fluid movement - by dancer Lulu Wang - set against a desolate, urban landscape.The contrast between the performer and the towering manmade structures around her elevates the very human emotions that are being explored in the choreography.

Jamie Thraves directs a whirlwind performance promo for Gabrielle Aplin's Call Me. Shot in Bristol across two short nights, the video features Aplin interacting with different characters as the traverses the late-night hustle and bustle of the city.Incorporating choreographed numbers and gentler, more intimate moments, it's a video that spans the spectrum of human emotion, and brilliantly executed by the creative team. "This video for Gabrielle was a lot of fun to make, from start to finish everything just fell into place so easily," says Thraves. "Gabrielle and I chatted through a number of ideas that I presented to her - four or five - before we settled on this one. It just felt right for the song."We both wanted something fun, energetic, dramatic, gritty and a bit dark. I wanted this to feel like a scene from a musical movie."

Kelvin Jones directs a breezy promo for Aitch x Giggs. Combining dynamic live action footage with Reto 3D-style photography - which give the still images an animated looping effect - the video is a fast-paced whirlwind of confident performance and multi-format aesthetics. The city locations provide a fittingly grungy backdrop to the concept, and the frenetic camerawork keeps pace with the riotous beat.

Gareth Molan directs a 16mm documentary music film, exploring the streets of London's West End from times past, accompanied by Helen Nash's solo piano soundtrack.Actress Daleya Marohn plays the photographer, who we follow around as she shoots iconic locations, which are then cleverly superimposed with characters from old photographs. This absorbing film mixes historical iconography with the timeless sights and sounds of the city, and makes a brilliant pairing to the contemporary instrumental track.

Walid Labri pays homage to Cityboymoe's home in North West London, and the turbulence of growing up there, in his video for City On Fire. Opening in a residential street, overshadowed by the imposing skyline in the background, the video interweaves several refreshingly creative vignettes, touching upon life, struggle and purpose. Building upon the lyrics "these streets that I walk in were never made for me", the soft, ethereal aesthetic is somewhat contrasted by the poignant lyrics, yet feels optimistic in its overtones and is a perfect showcase for the artist and his journey.