Frankie Caradonna explores the journey of being human, in this affecting promo for Italian band Casino Royale, featuring Marta Del Grandi - shot over the course of two years. The band wanted to depict individuals exorcising themselves of the anxiety rampant during current times marred by war, the climate and economic crises, and aftermath of the pandemic. Caradonna has taken that concept and brought it to life with vision and flair. The cast are the central focus of this concept, and by using friends of the band as opposed to real actors, the expressions and scenes come across as genuine and intimate. “This project would have been impossible without the support of my DP, Stefano Bella, and his fantastic crew at Overclock, Milan," Caradonna says. "Their commitment and devotion made this dream come true. The project has been a magnet for love, supported by so many people and I could not be happier.”Initially intended as part of a 30 minute poetic visualisation of Casino Royale’s new album Polaris, the team realised while shooting the film that something larger was brewing. It now serves also as a teaser for ALBA AD OVEST, a longform project set to launch soon.

Jax Jones and Fireboy DML coast along the London skyline - quite literally - in KC Locke's ambitious promo for Me and My Guitar. Soaring high above the city streets in a Bentley, we follow the artists on a celebratory lap of the airspace, intermittently switching to a high fashion performance vignette to keep things fresh. An eye-catching marriage of concept, performance and VFX, with a joyous, upbeat vibe to boot."Loved working with Jax Jones on our first collaboration together!" says KC Locke. "Bringing my style to the concept of rags to riches showing a young Jax and young Fireboy dreaming of a better life and then transitioning to a bright future. Dream big and go make it happen is the motto. "Really enjoyed pushing the rules on this one. Having a Bentley fly over London was a logistical challenge between the car being lifted high in the air by a crane and having the artists sat on the floating car safely. Really happy with the results and big love to the whole team."

With no sign of his subway train arriving, Gus Dapperton decides its better to take a long walk home, breaking into spontaneous choreography along the way, in Kevin Lombardo's infectious dance promo for Homebody. The artist takes on a form of character acting, infusing the dance with comedic moments and an almost narrative structure to the movement.The candid-style camerawork lends a sense of realism to the concept, as do the unbothered passers-by. For them, it's just another night in NYC...

needanamebro are the latest act to break through in the revival of British pop groups, and Oli Kane's mesmerising promo is a brilliant introduction. Performing slick choreographed moves across several city locations, the video is a masterclass in seamless transitions and tight editing, and emanates a sense of high-energy fun from start to end. Interweaving the dance setups with glossy portraits of each member, the video lets each of the girls shine in their own way, and whilst it does have a sense of nostalgia and familiarity, the concept cuts through with a fresh, contemporary edge.

Arlo links up with Bedroom for another fun ride, in the new video for Blades.The infectious promo starts with a reflective Arlo up on the hills, overlooking Los Angeles below. An unidentified driver pulls up on a bike and Arlo joins them, zipping around the city freely passing sights into the city, making a few surreal pit stops.The coruscating lights, experimental camerawork and a stunning location create a dreamlike aesthetic, which boasts an otherworldly vibe and plenty of captivating vignettes. The psychedelic images, paired with a sense of yearning and isolation, creates a complex atmosphere which matches the lilting track.

Vincent Haycock directs a thought-provoking promo for LA-based rapper Maxo. Shot by Steve Annis, the video is a dreamlike montage of the artist's performance, backdropped by the imposing architecture of the city around him. Interweaving shots of a girl dancing around the space, and bookended by spoken word interview snapshots, the video has an almost narrative structure to it, which plays out in an abstract, evocative fashion. Brilliant work with jaw-droppingly beautiful imagery and creative cinematography, which reunites Haycock with Maxo following the video last year for 48.

Daleya Marohn's dance film Nothing Ends, featuring music by Paulo Gallo, explores the tension between two opposing states of mind, tracing the unfolding play between anxiety and composure.These themes are interpreted through careful, fluid movement - by dancer Lulu Wang - set against a desolate, urban landscape.The contrast between the performer and the towering manmade structures around her elevates the very human emotions that are being explored in the choreography.

Jamie Thraves directs a whirlwind performance promo for Gabrielle Aplin's Call Me. Shot in Bristol across two short nights, the video features Aplin interacting with different characters as the traverses the late-night hustle and bustle of the city.Incorporating choreographed numbers and gentler, more intimate moments, it's a video that spans the spectrum of human emotion, and brilliantly executed by the creative team. "This video for Gabrielle was a lot of fun to make, from start to finish everything just fell into place so easily," says Thraves. "Gabrielle and I chatted through a number of ideas that I presented to her - four or five - before we settled on this one. It just felt right for the song."We both wanted something fun, energetic, dramatic, gritty and a bit dark. I wanted this to feel like a scene from a musical movie."