Frequent Rina Sawayama collaborator - and recent guest on The Promonews Podcast - Ali Kurr directs a grunge-inspired promo for Hurricanes. Exuding early Noughties pop-rock nostalgia, the video is a riotous, windswept tour de force, with Rina at the eye of the storm - an impressive climax to a hugely absorbing, refined trilogy of videos, which as with its predecessors This Hell and Hold The Girl features splendid cinematography by DoP Diego Rosenblatt. Kurr discussed her fruitful collaboration with Rina Sawayama on the latest episode of The Promonews Podcast. And Hurricanes will leave viewers breathless and excited for the next step in both the artist and director's respective journeys. "For this video, Rina wanted a band performance moment with a trickle of a narrative running through it," Ali Kurr explains. "Leaning on an Alanis Morrisette, grunge aesthetic, we open on an exhausted Ri who assembles with her bandmates in a vaulted barn as a wicked storm descends."Although this video has a different feel to it than our previous films for Rina’s latest album, I wanted to make sure Hurricanes sat in the same world. So we made sure to shoot on the same lenses and even used the same location as Hold The Girl."

Will Dohrn directs an absorbing promo for Mura Masa featuring Danish artist Erika De Casier.The video for e-motions - from the UK DJ producer's new album - sees De Casier alone in several dreamlike vignettes, as the video reveals a gently surreal world with 3D simulations, projection mapping and infrared cameras. And where she gets to a ride a silver jet-ski across a satin sea. Shot on 16mm by DoP Jack Exton, the video has a gorgeous analogue texture and feel, which contrasts nicely with the slick chrome art direction and surfaces. Innovative whilst remaining intimate, Dohrn blends nostalgia and futuristic vibes in a masterful way.

Ethan & Tom direct a fresh take on 90's nostalgia in their promo for tendai. Viewers of a certain vintage will remember the excitement and anticipation that came with the TV rolling into the classroom on a school day. Regardless of what was being played on-screen, the whole proceeding was an event, and the director duo have used this as their central concept in the video for Pressure. Shot in a white cyc studio, the understated action happens around this TV, which loops Ceefax-style graphics, revealing lyrics and thematical callbacks to the track. It has the multiformat, inventive trademark that the directors are known for, and achieves an awful lot on limited resources.

Theo Watkins directs an effervescent performance promo for Easy Life, featuring Benee. The video for OTT combines maximalism and nostalgia, in a visual clash that is as garish as it is amusing. "We set out to make an uber-saturated, 90's-style greenscreen performance video that looked like it had been found at the bottom of MTV's scuzzy VHS archive - using the term 'over-the-top' as our guiding star in pretty much all respects," explains Watkins. I think we can all agree that goal was achieved - and then some.

Fantasista 'Uta' Utamaro directs an imaginative animated lyric video for dance producer Nitecore. The video tells the story of a missing heartbeat and the power of memory, in a beautifully distorted blend of anime, coding and artistry, by the director who recently won a BAFTA with fellow Nexus animation team Factory Fifteen for BBC's Olympics idents for Tokyo 2020.For the concept for Heatbeat, Uta was inspired by the Balengiaca YouTube channel and quantum physics, and he put together an all-Japanese dream team, including award-winning typographer Tadahiro Gunji, to create the visuals. Contemporary visuals combine with Noughties nostalgia, layering distinctive aesthetics which clash in a hypnotic amalgam. Utamaro's affinity for pop culture shines throughout, and he incorporates just the right amount of individual elements to create something markedly unique.

Multidisciplinary creative Haoyan Of America directs a hypnotic promo for Pale Blue Eyes. The video for Globe depicts a fantastical, kinetic journey through daily life as seen from the viewpoint of, amongst others, a mouse. The oversaturated, frenetic aesthetic feels reminiscent of lo-fi 80's videos, and is refreshingly trippy and absurd. Nostalgia done right, and a brilliant visual experience.

Sel Maclean directs an evocative promo for Newcastle-based rock band Pit Pony. The video for Supermarket follows a character who recollects a fond memory, leading her to start fantasizing and reliving the night. As her recollections become more and more vivid, her feelings become entangled in a messy dose of nostalgia.The distorted soundscapes are matched with chaotic cinematography, which builds to a warped blend of strobing lights, quick-cut edits and oversaturated colour, which matches the dreamlike mood of the concept. "The main goal with this video was to match the flow and increasing pace of the song through a combination of slow and fast cuts as well as a heavy emphasis on using lighting transitions to delve in and out of our character’s mind," explains Sel Maclean. "The energy of the song builds and builds for a long time on a bed of continuous heavy guitar sounds. The layered soundscape of these heavy distorted sounds creates a beautiful chaos of mood and emotions which was really important to represent visually and emotionally."Overall, with quite strict logistical and budget limitations we had to be creative in how we told the story. Having a really creative and collaborative team meant that there were plenty of ideas and workarounds to obstacles we faced on the day."

Jay Green is back with visuals for old school banger Don't Know About You by B Live, featuring Becky Hill and JME. The promo makes effective use of Green's VFX skills, as the artists perform in swirling futuristic cubes, which bounce, rotate and distort at random. Like a pinball machine on acid, we switch between these setups in a warped, hyperreal fashion, whilst the overall aesthetic leans heavily into early Noughties retro-futurism. The switch-ups in colour palette and frantic camera movements alongside the energetic performances make this one to remember.