Girli '2 Year Itch' by Kassandra Powell
Rob Ulitski - 13th Nov 2024
Kassandra Powell reunites with pop singer-songwriter Girli for their fourth collab, with a humourous take on the efforts we take to resolve our relationship problems.
The video for 2 Year Itch explores commitment issues in a concept that recreates the early TV-era of vintage cosmetic advertising, and satirises human weakness for 'snake oil' cures. Girli is the brains behind '2 Year Itch Cream', acting as both therapist and salesperson as she urges couples whose relationships are going stale to try the dubious product and relight their spark - and rakes in the cash.
From the sets to the styling, the era-specific details are top-notch. An autumnal array of patterns and fabrics present a mid-20th century aesthetic to contrast Girli's usually hyper-vibrant persona, which also feels authentic to the track.
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Rob Ulitski - 13th Nov 2024
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Credits
Production/Creative
- Director
- Kassandra Powell
- Producer
- Gaël Houdin
- Production Company
- C
- Executive Producer
- Francesca Woods
- Production Manager
- Khalil Vaughan
- 2nd AD
- Lily Faid
Camera
- Director of Photography
- Stephen Dunn
- Focus Puller
- James Wicks
- 2nd AC
- Alexia Kerwat
Lighting/Grip
- Gaffer
- Al Rice
- Key Grip
- Mack Behan
- Spark
- David Moga
Art
- Production designer
- Fingal Green
- Art Assistant
- Lu Mather
Wardrobe
- Stylist
- Mia Maxwell
- Hair & Make-up
- Saphron Morgan
- Wardrobe
- Molly Aukett
- Styling Assistant
- Kyara
- Cast Hair
- Evelyn Davis
- Cast MUA
- Roo Gehring
Casting
- Businessman
- Stuart Whelan
- Housewife 1
- Margot Edwards
- Housewife 2
- Taryn Kay
- Couple
- Grace Quigley & Karima Francis
Editorial
- Editor
- Charlie France
Grading
- Colour Producer
- Ollie Ireland
- Colourist
- Jonny Tully
- Colour grade company
- No.8
VFX
Agent
- Director's Representation
- AU
Rob Ulitski - 13th Nov 2024