Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Girli '2 Year Itch' by Kassandra Powell

Rob Ulitski - 13th Nov 2024

Kassandra Powell reunites with pop singer-songwriter Girli for their fourth collab, with a humourous take on the efforts we take to resolve our relationship problems. 

The video for 2 Year Itch explores commitment issues in a concept that recreates the early TV-era of vintage cosmetic advertising, and satirises human weakness for 'snake oil' cures. Girli is the brains behind '2 Year Itch Cream', acting as both therapist and salesperson as she urges couples whose relationships are going stale to try the dubious product and relight their spark - and rakes in the cash. 

From the sets to the styling, the era-specific details are top-notch. An autumnal array of patterns and fabrics present a mid-20th century aesthetic to contrast Girli's usually hyper-vibrant persona, which also feels authentic to the track.

Featured sponsors

Rob Ulitski - 13th Nov 2024

Tags

  • Vintage
  • Pharmaceutical
  • Conceptual
  • Therapist
  • Couple
  • Relationship

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Kassandra Powell
Producer
Gaël Houdin
Production Company
Executive Producer
Francesca Woods
Production Manager
Khalil Vaughan
2nd AD
Lily Faid

Camera

Director of Photography
Stephen Dunn
Focus Puller
James Wicks
2nd AC
Alexia Kerwat

Lighting/Grip

Gaffer
Al Rice
Key Grip
Mack Behan
Spark
David Moga

Art

Production designer
Fingal Green
Art Assistant
Lu Mather

Wardrobe

Stylist
Mia Maxwell
Hair & Make-up
Saphron Morgan
Wardrobe
Molly Aukett
Styling Assistant
Kyara
Cast Hair
Evelyn Davis
Cast MUA
Roo Gehring

Casting

Businessman
Stuart Whelan
Housewife 1
Margot Edwards
Housewife 2
Taryn Kay
Couple
Grace Quigley & Karima Francis

Editorial

Editor
Charlie France

Grading

Colour Producer
Ollie Ireland
Colourist
Jonny Tully
Colour grade company
No.8

Agent

Director's Representation

Rob Ulitski - 13th Nov 2024

Related Content

Industry News