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Little Simz 'Introvert' by Salomon Ligthelm

Promonews - 27th Apr 2021

It's no mean feat to match the scale and ambition of Introvert, the first track from Little Simz's forthcoming second album. But Salomon Ligthelm has done it with this extraordinarily powerful video - imaginative, inspirational and, above all, just as epic as the song.

Introvert is visceral essay about black people's lives, fuelled by fear, exhaustion, frustration and political awakening. Ligthelm's brilliant work captures the essence of the powerful emotion driving Simz's track with a stunning collage of choreography, performance, archival news footage, classical painting, home movies, and a brilliant sense of Simz's home city.

The video was shot across a range of London locations, including some very grand ones - the Natural History Museum and Wallace Collection, as well as Peckham and Crystal Palace sports complex. Ligthelm uses a chopped-up, collaged structure to reflect the landscape it maps, with a succession of stunning images and sequences, shot on a mix of formats - but predominantly Super 16mm and 4-perf 35mm film.

Ligthelm first worked with Simz on the Top Boy promo for season 3, and at the end of 2020 they talked about collaborating on a video together for her new music. The result, Ligthelm's first work since joining Prettybird in London, is an absolute classic of the form, where every department has excelled.

Wonderfully shot by Joel Honeywell, brilliantly edited by Elise Butt, the riveting combination of photography, choreography and editorial, as well as direction and performance, echoes the work of director Mark Romanek, and Beyoncé, no less. It's that good.    

SALOMON LIGTHELM:

The film is about finding people moving from a state of chaos... into a space of community, connection and freedom.

“SIMZ reached out saying she's working on new music and would love to collaborate on a video together. [When I listened to Introvert] I was BLOWN away. I was sitting there, in my quiet little bubble taking it all in - the lyrics, the sound, the scale. I connected with SIMZ and her creative director Jeremy Cole and I remember telling them in broad-strokes about some visual/thematic ideas I had. That was the start of a very fluid and super collaborative process with SIMZ and Jeremy.

“The track is really epic and crosses a lot of thematic territory. It became fairly obvious to me at the outset that it wasn't going to be easy to find imagery that matches the scale of the music and lyrics - especially not without becoming didactic. A lot of the archival, and use of art history elements were considerations drawn up right at the outset. 

"It's hard to know who you are, or to accept who you are when you are made to feel like an outcast, an enemy. The film is about finding people moving from a state of chaos and societal disconnection into a space of community, connection and freedom - embracing a true understanding of who they are.”

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Promonews - 27th Apr 2021

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Credits

Production/Creative

Director
Salomon Ligthelm
Producer
Production Company
Executive Producer
Juliette Larthe
Executive Producer
Production Manager
Lucy Bradley
1st AD
Joshua Loftin

Camera

Director of Photography
Joel Honeywell
1st AC
Hopi Demattio
2nd AC
Kairo Jones
Steadicam
Richard Lewis

Lighting/Grip

Gaffer
Yan Murawski

Art

Production designer
Laura Little

Wardrobe

Stylist
Luci Ellis
Hair
Chantelle Fuller
Hair & Make-up
Nibras

Choreography

Choreographer
Kloe Dean

Casting

Casting director

Editorial

Editor
Elise Butt

Grading

Colourist
Simon Bourne

Commission

Commissioner
Bianca Bhagat
Commissioner
Cheyenne Miller
Label
Awal

Misc

Film Laboratory

Misc

Production Assistant
Ella Knight
SFX Supervisor
Nigel Cripps
Film stock

Other credits

Camera Trainee

Trey Joèl Robinson

Grip

Viz Sopjani

Sparks

Serkan Cetin, Yuri

Art Department Assistant

Chris Dent

Stylist Assistants

Natalie Asare, Elizabeth Beh

Hair Assistant

Diana Francis

Make Up Assistant

Sandra Hadi

Runners

Daisy Smith, Lucia Ritucci, Apolo Wilson

Production Runner

Tyshan Dwyer

BTS

Tamiym Cader

Artists Assistant

Tilla Arcé

Medic/Covid Supervisor

Richard Hayward

Action Vehicle Driver

Brent-James Pinder

Minibus Driver

Roger Rose

Camera Car Driver

Grump Transport

Edit Producer

Polly Kemp

Color Producer

Chris Anthony

Dancers

Chantelle Dawe, Cherilyn Albert, Claire Hough, Dani Harris-Walters, India Bowen, Koby Turner, Lewis Bramble, Stefano A Addae

Cast

Fady Elsayed, Amber Lowe, Georgia Neath, Ayomide Plufidipe, Narisha Nawson, Samuel King, James Mace, Charlie Shaw, Adam Hafez, Glody Kinkiani, Jabari Ngozi, Warrick Simon, Antony Francis, Hannah Kumah, Janelle Kumah, Cullen Kumah

Camera supplied by MCX Films

Lighting supplied by SHL Lighting

Thanks to Chris and Nikki Snode, Cinelab and Aarti Mahtani

Promonews - 27th Apr 2021

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