Rob Ulitski - 2nd Sept 2021

Fred Gervais directs a thrilling promo for PL & Wheelie's debut single, Barbe à Papa.

The brainchild of actor/rapper Pierre-Luc Lafontaine and producer Wheelie, the duo intermix 90's hip-hop with elements of comedy, surrealism and industrial alternative rock. 

The frantic mix of genres is reflected in the hypnotic video, which flashes through a series of conceptual vignettes, sometimes relating to the lyrics and sometimes just representing a cool visual idea. 

The aesthetic pays homage to nostalgic Noughties videos - whilst simultaneously taking cues from the excess of contemporary Korean pop promos - and is totally and utterly absorbing from first frame to last. 

PRO Credits


DirectorFred Gervais
ProducerNancy Grant
Production CompanyScheme Engine
Executive ProducerJannie McInnes
1st ADRobin Hernandez
Director of PhotographyAndré Turpin
Director of PhotographyJuliette Lossky
Focus PullerSteven Turcotte
2nd ACWilliam Tétrault
WardrobeA.j. Hélie
Make-upMaïna Militza
ColouristJérôme Cloutier
Post ProducerPierre Thériault
Other creditsAdditional DoP: Yves Bélanger Steadicam: Frédéric Chamberland, Benoît Gauthier, Mathéo Lemay Artistic Director: Joannie Primeau

Rob Ulitski - 2nd Sept 2021

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