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PL & Wheelie 'Barbe à Papa' by Fred Gervais

Rob Ulitski - 2nd Sept 2021

Fred Gervais directs a thrilling promo for PL & Wheelie's debut single, Barbe à Papa.

The brainchild of actor/rapper Pierre-Luc Lafontaine and producer Wheelie, the duo intermix 90's hip-hop with elements of comedy, surrealism and industrial alternative rock. 

The frantic mix of genres is reflected in the hypnotic video, which flashes through a series of conceptual vignettes, sometimes relating to the lyrics and sometimes just representing a cool visual idea. 

The aesthetic pays homage to nostalgic Noughties videos - whilst simultaneously taking cues from the excess of contemporary Korean pop promos - and is totally and utterly absorbing from first frame to last. 

Rob Ulitski - 2nd Sept 2021

Tags

  • New Director
  • Hip Hop
  • Industrial
  • Vignette
  • Surreal
  • Comedic
  • 90s
  • nostalgic
  • Stylised

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Credits

Production/Creative

Director
Fred Gervais
Producer
Nancy Grant
Production Company
Executive Producer
Jannie McInnes
1st AD
Robin Hernandez

Camera

Director of Photography
André Turpin
Director of Photography
Juliette Lossky
Focus Puller
Steven Turcotte
2nd AC
William Tétrault

Wardrobe

Wardrobe
A.j. Hélie
Make-up
Maïna Militza

Grading

Colourist
Jérôme Cloutier

VFX

VFX
Alchimie24
Post Producer
Pierre Thériault

Other credits

Additional DoP

Yves Bélanger

Steadicam

Frédéric Chamberland, Benoît Gauthier, Mathéo Lemay

Artistic Director

Joannie Primeau

Rob Ulitski - 2nd Sept 2021

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