Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Paul Woolford, Pessto 'Can You Pay' by Remy Cayuela

Rob Ulitski - 13th Sept 2022

Remy Cayuela directs a hyperstylised promo for Paul Woolford & Pessto's reworking of the Destiny Child classic Bills, Bills, Bills.

The video for Can You Pay follows the cycle of a $100 bill, through the ups and downs of day-to-day life. From a lucky passer-by to a stripclub to gambling tables, to a high flying exec's nose, and numerous other transactions, the money is shown in close-up as it traverses the US.

It's all about the Benjamin - and then there is a shock finale to round things off. It's a wonderfully executed video for a fresh spin on a timeless track. 

"The fun thing about doing a video for the rework of a famous track is that we can come up with a total new take on things," says Cayuela. "I wanted to make something really fun and entertaining to watch but at the same time come up with a concept that would really echo the theme of the track. 

"As a storyteller, I’ve always been curious about the life of inanimate objects. Things that we pass on, over and over - like money - and how interesting it could be visually to follow it. It takes you to places that are so different, makes you cross path with all sorts of people, tells a really fun story.

"The idea here was to switch the perspective and follow a $100 bill on its journey, passing from a person to another, a scene to another and giving us a glimpse of what its story could be. I wanted the video to be centered on the bill and use the life around as a medium to make it travel. That’s why I decided to shoot it mostly with close ups and make it the hero."

Featured sponsors

Rob Ulitski - 13th Sept 2022

Tags

  • Money
  • Inanimate
  • Closeup
  • Narrative
  • Stylised
  • Banknote

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Rémy Cayuela
Producer
Balint Seres
Producer
Jevin Lee
Production Company
Blk Mtn
Executive Producer
Mike Lev
Production Manager
Matt Lynch
Prod Assistants
Kevin Acosta, Ryan Hill

Camera

Director of Photography
Kai Saul
Focus Puller
Dave Thomas
Focus Puller
Javier Santos Audera
2nd AC
Chandler Berg

Lighting/Grip

Gaffer
Ardavon Ardy Fatehi
Key Grip
Sergio Silva
Key Grip
Nick Kirsten

Art

Production designer
Lorr Volatier

Editorial

Editor
Lindsay Nadolski

Grading

Colour Producer
Dan Bulter
Colourist
Joseph Bicknell
Colour grade company
Company 3

VFX

VFX
Jakob Thorhallsson
Sound Design
Lindsey Nadolski Titles

Agent

Director's Representation

Commission

Commissioner
Emily Ann Sonnet
Label
Sony Music Uk

Rob Ulitski - 13th Sept 2022

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video