Production Company

Intergalactic Studios

<h3>In the latest of our series asking British music video-makers about their experiences last year and thoughts on the coming year, we talk to Tom Ringsby (above right)&nbsp;- co-founder and EP at Intergalactic Studios.&nbsp;</h3>Having founded Intergalactic with Rhory Danniells (above left) just over two years ago, Tom reflects on the return of travelling overseas to shoot in 2022,&nbsp;and predicts that 2023 will be a big&nbsp;year... for lyric videos.&nbsp;&nbsp;&nbsp;2022How would you describe last year in a few words?Less masks, more laughs.What was your favourite project or projects you worked on last year?Shame's Fingers of Steel&nbsp;- any reason to be around Ja Humby and baby oil.[vidtoken data:0]Above: Shame's Fingers Of Steel, directed by Ja HumbyAny other project you enjoyed that deserved more attention, or went under the radar?Depzman's Life Cut Short&nbsp;went viral, all the way to BBC News, but still deserved more attention. Also Jasmine De Silva’s wig-design for Ellie Dixon's Swing!What were the best aspects of the job last year?Three continents in one week.[vidtoken data:1]Above: Depzman's Life Cut Short, directed by BRIGHTNIGHT<blockquote>Depzman's&nbsp;Life Cut Short went viral, all the way to BBC News, but still deserved more attention.</blockquote>What were the most challenging aspects of the job last year?Getting stuck in a crawl-space with Anupam Tripathi.Best or favourite video or videos last year that you weren’t involved with?<a href="https://www.promonews.tv/videos/2022/06/16/joji-glimpse-us-dan-streit/76856" target="_blank">Joji's Glimpse of Us</a>.What was other cultural highlight (or highlights) of the year?Cate Blanchett&nbsp;in Tár.Any other personal experience that defines 2022 for you?Shot an experimental documentary project in Ghana that’s out soon. Watch out for&nbsp;Dragon Boys.<blockquote>[I expect to see]&nbsp;more lyric videos with set-builds and three-arc narratives.</blockquote>2023What are you looking forward to in 2023 – both for work and for other parts of your life?The Spanish desert.Have you set work objectives for this year and if so, what are they?Shoot in more exteriors with no signal.Who are the up-and-coming talents that you think will break through this year – or at least deserve to be successful?Dylan Friese-Greene, Claryn Chong, Caleb Johnson, NWSPK, Emalea Jones.[vidtoken data:2]Above: FelixThe1st's Who's On What, directed by&nbsp;Dylan Friese-GreeneWhat is your prediction for the direction of the industry in 2023? And what will be the big trends for the year ahead?More lyric videos with set-builds and three-arc narratives.Any other comments about the current environment for music video production and music video creativity? What are the issues that we should be most concerned with?Artists picking the lamest treatment.If you could ‘make a wish’, and reform or change the environment in which you work in one way, what would you wish for?Artists picking the best treatment.Have you made any personal New Year resolutions? And if so, how’s it going?Not letting Rhory win a single game of ping-pong.• Tom Ringsby is co-founder and MD of <a href="https://www.intergalacticstudios.com/" target="_blank">Intergalactic Studios</a>.

Tom Ringsby

State of Play: Tom Ringsby, Intergalactic Studios

Shame-'Fingers-Of-Steel'-by-Ja-Humby

Depzman-'Life-Cut-Short'-by-Bright-Night

Felixthe1st-'Who’s-On-What?'-by-Dylan-Friese-greene

Dylan Friese-Greene directs the video for Cian Ducrot's I'll Be Waiting - the poignant story of two children of separated parents expecting their absent father to collect them for a day out. They are waiting - but will he show up?Friese-Greene sets the story in an undefined past, a time of home phones and answering machine messages, giving the sense that he is recalling Ducrot's own personal experience - intensified by him&nbsp;performing the song from the same family home.Stephen Dunn's nostalgic cinematography is among the contributions that make the Friese-Greene's latest video a accomplished work.&nbsp;

United Kingdom

Chenai Nduru

Sam Thompson

Dylan Friese-Greene

Sofia Wilkinson-Steel

Joanna Szycewska

Stephen Dunn

Georgia Hope

Connor Coolbear

Polydor

Electric Theatre Collective

Singer-songwriter

Cian Ducrot 'I'll Be Waiting' by Dylan Friese-Greene

Cian-Ducrot-'I'll-Be-Waiting'-by-Cian-Ducrot

Christy performs a live acoustic version of his track Without You, from the loft/green room above Peckham Liberal Club.Directed by&nbsp;Rhory Danniells, the video is a follow up to the brilliant <a href="https://www.promonews.tv/videos/2022/12/02/christy-denial-live-peckham-liberal-club-rhory-danniells/79560">In Denial</a>, which was released last month and filmed in the same location.&nbsp;Shot in an intentional, gentle fashion, in a single take, the video focuses purely on Christy's emotionally charged performance, whilst the unintrusive style of cinematography helps the whole project feel organic and natural.&nbsp;

Komodo Carpentry

Amy Holden Brown

Rhory Danniells

Chloe Anderson

Charlie Relph

Henry Gill

Ciaran Walker

Henry Heffer

Jayy Gomez

Christian Wood

Anastasia Pilsova

Martin Perrin

Emma Regan

Alex Mellbye

Adam Clarke

Decca Records

Christy 'Without You (Live at Peckham Liberal Club)' by Rhory Danniells

Christy-'Without-You'-by-Rhory-Danniells

Rhory Danniells directs a captivating live video for Christy, shot at the Peckham Liberal Club - in which the Scottish soul singer and his band give a storming performance in front of a disinterested audience of local punters.&nbsp;This palpably live rendition of the soulful&nbsp;number In Denial is an striking display of the artist's vocal prowess and charisma. It's a joyful, uplifting song and the energy on stage is electric, so it wouldn't matter if the audience was empty or facing the other way. But their&nbsp;lack of interest in Christy and his excellent musicians&nbsp;- with the exception of one person - is a nicely daft&nbsp;conceit.&nbsp;[imgtoken data:1]The video is the first part of a trilogy of live films, and this one is so well executed - with impressive&nbsp;cinematography by Henry Gill and Steadicam work&nbsp;by Jayy Gomez - that it will be interesting to see how Danniels develops the narrative in this wonderfully atmospheric location, as well as hearing more groovy soul from&nbsp;Christy and the band.&nbsp;Will they eventually win over this typically hard-to-please South London crowd?

Soul

Christy 'In Denial (Live from Peckham Liberal Club)' by Rhory Danniells

Christy-'In-Denial-(live-From-Peckham-Liberal-Club)'-by-Rhory--Danniells

Ja Humby explores the lengths some bands will go to for success, in this rip-roaring satire on the modern day music biz&nbsp;for shame.&nbsp;The video for Fingers Of Steel reveals the 'truth' behind the group's hype... it's the work of evil&nbsp;genius front-man Charlie Steen, who has forcefully enlisted his bandmates in a click farm operation generating fake likes and comments on their own social media posts.&nbsp;Steen plays the villainous role to perfection, bare-chested and manic throughout, as self-obsessed as he is demanding, as he bullies his bandmates into submission. And their musical instruments go unplayed as they churn increasingly outlandish comments online.&nbsp;[imgtoken data:1]Blending narrative with glitchy animation and a 90's thriller-esque colour scheme, the video is sharp, funny and works really well with the track - remarkably it was apparently turned around in a week -&nbsp;and Steen's hip thrusting will stay in your mind long after watching...&nbsp;It also represents a triumphant reunion between the band and Ja Humby, who worked together on the faux doc and live performance film, <a href="https://www.promonews.tv/videos/2021/03/10/shame-live-flesh-molten-jets-ja-humby/69817" target="_blank">Live In The Flesh</a>&nbsp;for the director's Molten Jets project."Conceived and delivered in one week with very little sleep, the frontman was somehow more narcissistic off-camera than he is on it - humping thin air between barrages of punches," claims Humby. "His hips would spasm when he caught himself in the mirror, despite the tantrum-induced snot bubbles no one dared to point out."Huge thank you to everyone involved in this brutally honest depiction of a modern band’s struggle for fame."

Ja Humby

Massimo

Jed Darlington-Roberts

Ciaran K. Walker

Ben Thomas

Darius Williams

Alice Fleur

Georgia Marshall

Laura Vallejo

Adam Clark

Maisie Tuckett

Dead Oceans

post punk

Rock

shame 'Fingers Of Steel' by Ja Humby

<h2>Deepfake is a magnet for controversy. But what if the technology&nbsp;could be used to make a positive impact? Elliot Lee and Rory Peyton-Jones aka BRIGHTNIGHT have done just that with a video that brings a young rapper back to life to highlight the tragic consequences of knife crime.&nbsp;&nbsp;</h2><h3>&nbsp;</h3>In the video for Life Cut Short, the grime artist&nbsp;called Depzman stands in a disused church addressing the camera with impressive confidence, rapping&nbsp;about his childhood and his career - and the day he died.The fact is that Depzman - otherwise known as Joshua Ribera - was a rising star in the London grime scene when he was stabbed to death, at the age of just 18, in 2013.&nbsp;But now, he has been brought back to life, via the eerily convincing power of Deepfake tech, in the video for a new track, Life Cut Short.Depz talks to camera, addressing a new generation who love grime - and leaves them with no illusion about the tragedy of his entirely avoidable demise. With knife crime having taken so many other young lives in the UK since his death, this is a film that uses technology that is often regarded as controversial in order to send a powerful, positive message, with the intention of preventing further tragedies.&nbsp;The film was commissioned by The Joshua Ribera Foundation, the charity that combats knife crime in his name that was&nbsp;founded&nbsp;by <a href="https://www.alisoncope.com/" target="_blank">Alison Cope</a>, Depzman/Joshua's mother; and also by SBTV, whose founder Jamal Edwards&nbsp;was integral in the creative conception before his death earlier this year. And since its release its been featured on BBC News and shared by leading grime artists&nbsp;Jaykae, JME and Skepta.&nbsp;[vidtoken data:0]It was devised by Elliot Lee and Rory Peyton-Jones, a creative team at the ad agency McCann London, who also directed the video, under their directing alias, BRIGHTNIGHT, through Intergalactic Studios.&nbsp;Lee and Peyton-Jones&nbsp;were inspired to find a new way to talk to young people about knife crime through culture. But it was a long time in the making - a full three years from conception to delivery.That began in earnest with the writing and recording of the track, and recreating the voice and recognisable flow of Depzman.&nbsp;Midlands’ rappers ShadowCV and T-Roadz ghost-wrote the lyrics with support from Alison Cope -&nbsp;inspired by Depzman’s life and music, emulating the cadence and style of his rapping - and the track was produced by music company Native Music.Birmingham producer PhazeFX produced the instrumental in the style of grime from 2013 style with a 140bpm grime beat complete with choir sounds and melancholy piano.&nbsp;To bring the vocal to life a base recording was manipulated by Native Studios to recreate Depzman’s voice, combining samples, different voices and autotuning. They also reached out to Depzman’s old crew, Invasion, to make sure it was authentic, resulting in a sound that matched Depzman’s voice just before he died.We spoke to&nbsp;Elliot Lee and Rory Peyton-Jones&nbsp;about how they approached the&nbsp;next challenging stage of the project - creating the visuals to match the music, and their reasons for using Deepfake technology.<blockquote>Technology can always be used in a good or bad way. We think it’s important to showcase the good side of what can be achieved.</blockquote>PROMONEWS: At what point did you get involved in the project?BRIGHTNIGHT: We were involved from the very start of the project. Coming up with the idea, to delivering the final music video. It was an extremely daunting task to initially present this to Alison (Depzman’s Mum) being such a sensitive idea around her son. However her resilience, bravery and belief in this concept kept us going for three&nbsp;years!When was it decided to go the Deepfake route? It's often surrounded in controversy, so were you involved in that discussion?To be honest Deepfake seemed the only viable solution. For a few reasons. Being a charity project the budget was very limited (if any), and we just felt a CGI version of Depzman wouldn’t deliver the level of realism that we needed. This had to feel like he’s returned from beyond the grave.Over the three years of the project, Deepfake technology had grown exponentially and a couple of Deepfake artists were really pushing the boundaries of what could be done. For us technology can always be used in a good or bad way, and we think it’s important as directors and creatives to showcase the good side of what can be achieved.[vidtoken data:1]&nbsp;<blockquote>To create a compelling Deepfake you need to have lots of footage of the person you’re looking to copy.</blockquote>Technically speaking, what were the challenges here? What footage or material did you have to use to create Depzman for the video?The main challenges were definitely making sure we had enough data points of Depzman that we could feed into the deepfake AI system. Many of his old freestyle videos were 720p or lower, some maybe pushing HD.Luckily our deepfake artist MagicofBarca would send us tests regularly in order to make sure his system was learning. Overall from videos and old photos we managed to get over 22,000 different frames that were good enough to use and map against our body double.How did the footage that you had of Joshua/Depzman impact upon the shoot?&nbsp;&nbsp;Technically the shoot was actually fairly simple. When Tom [Ringsby] &amp; Rhory [Danniells] at Intergalactic found the church location we knew aesthetically that would do the heavy emotional lifting in terms of set design and art direction.We wanted the video to have the feel of an old SBTV freestyle - a rapper simply performing to camera but with added gravitas provided by the location of the weathered church. To achieve it we needed a body double for Depzman who could lip sync the lyrics and mimic Depz’s characteristic movement, down to the movement of the head and hands. A hard but necessary job to cast.Then Paddy [Cartwright] our wizard DOP was aware that we had to keep everything fairly stationary and no crazy camera moves to make sure the deepfake would stabilise in post. It was a really fun but challenging task as he usually likes to shoot things with loads more energy. He felt that shooting everything on 25mm and on a gimbal with just a slight bit of floaty movement would be enough to give the film interest, but again always aware of not interfering with the Deepfake process.[imgtoken data:1]Above: Alison Cope, anti-knife crime campaigner and mother of Depzman, appears in the Life Cut Short video, introducing the Deepfake version of her son.&nbsp;<blockquote>Alison Cope's resilience, bravery and belief in this concept kept us going for three&nbsp;years.</blockquote>Was it a difficult process to make a convincing likeness of him? Have you done anything like this before?No we’ve never done anything like this before. One thing that was important was we had to shoot our body double in three&nbsp;different types of lighting&nbsp; - natural, dark and spotlight. Capturing loads of stills and 360 footage around his face and body was key. What’s so great about the technology is once you capture your double with the desired light, then the AI tries to replicate this - which again is why we were keen to use deepfake over building a digital CG version of Depz to simulate that extreme level of realism.Who else was involved in the creation of the VFX?&nbsp;MagicofBarca, one of the top YouTube Deepfake artists is the man behind the technology.Is there a 'key ingredient' in making a good DeepFake?&nbsp;Data sets. In order to create a compelling Deepfake you need to have lots and lots of footage and imagery of the person you’re looking to copy. It’s the difference between when you see the really badly done versions that are shaking and falling off compared to the ones that look exactly like the person.The video has been shared widely by some top grime artists. What are your hopes for the project?&nbsp;Grime music and Deepfakes are both artistic mediums that have received a lot of criticism in the press but music, including Grime, can be an incredibly powerful tool to tell stories and tap into emotion. And Deepfake video is yet another filmmaking tool that can be used in many ways. In this case both have been used to make something powerful, positive and provocative. Hopefully it will save lives.• More from Intergalactic Studios <a href="https://www.intergalacticstudios.com/" target="_blank">here</a>

BRIGHTNIGHT

How BRIGHTNIGHT made Depzman's Life Cut Short - a Deepfake music video aiming to change minds

Depzman - Life Cut Short (Behind the Scenes)

Ellie Dixon laments&nbsp;her online haters, in&nbsp;Jasmine De Silva's&nbsp;promo for Swing!&nbsp;The vibrant visual sees Dixon appear in several baseball-inspired vignettes, shot in a studio to give a heightened, dreamlike feel.The eccentric, larger than life costumes and&nbsp;art direction mirror the internet's blurred lines between artificial and real worlds, and Dixon's captivating performance anchors the concept in a candid way."I wrote this song when I was feeling particularly beaten down by negativity from other people," she explains. "I’d had way too much social media so I switched my phone off for a week, shut myself in my bedroom, and let myself be silly and angry and crack jokes."It’s basically one big ridiculous baseball metaphor reminding you that you are better than the bad things being thrown at you. Swing back baby!"

Jaime Jarvis

Jasmine De Silva

Deimante Sprainaityte

Beatriz Delgado Mena

Tomas Frigstad

Aida García Vega

Lyndon Ogbourne

Shona Adele

Andi Chu

Black Kite Studios

Decca Records / Universal Music Group

Ellie Dixon 'Swing!' by Jasmine De Silva 

Ellie-Dixon-'Swing!'-by-Jasmine-De-Silva-

Depzman, aka Joshua Ribera, a rapper who was stabbed to death aged 18 in 2013,&nbsp;comes back to life in this emotional&nbsp;music video using Deepfake technology, directed by directing duo BRIGHTNIGHT.After opening with a short series of videos of the young rapper performing and his breakout on YouTube, the video then displays a message that gives context to the project - co-commissioned by The Joshua Ribera Foundation, the charity that combats knife crime in his name, and SBTV - and how it came about.&nbsp;BRIGHTNIGHT came up with the idea and pitched it to the charity, in partnership with advertising agency McCann London. The team recreated Depzman using Deepfake video technology and a rapper body double who could lip sync the lyrics and mimic Depz’s characteristic movement, down to the movement of the head and hands.In conjunction with the film, an original track with digitally manipulated vocals and a classic 140bmp grime beat were&nbsp;produced. Rapper ShadowCV ghostwrote the lyrics with Alison Cope, Depzman’s mum, and took inspiration from Depz’s life story and his old videos. Some of his old lyrics were also incorporated into the song.“Deepfake technology gets a lot of criticism in the news but we wanted to show that it can be used for good," say BRIGHTNIGHT.&nbsp;Absorbing and poignant, the video is a standout use of the technology, and an example of the good that can come from creative collaboration.&nbsp;

Craft London

Joshua Ribera Foundation

SBTV

Paddy Cartwright

Pedro Pinto

Matt Dollings

Magicofbarca

Depzman 'Life Cut Short' by BRIGHTNIGHT

Amitybloc direct a live visual for South London teen musician&nbsp;Flowerovlove inspired by&nbsp;vintage TV shows .&nbsp;In the middle of a vibrant orange set, we see the artist - otherwise known as Joyce Cisse - perform Get With You alongside her backing musicians, captured via&nbsp;a multi-cam set up.&nbsp;Exuding nostalgic vibes and a sense of feel-good energy, the directing duo's latest video for South London teenager is a simple yet perfectly executed concept.&nbsp;"Flowerovlove had some really clear references and knew exactly what she wanted: an old skool TV broadcast performance like The Doors and Nancy Sinatra," say Amitybloc."We meticulously studied them day and night to spot any small things that united them all. Clearly destined for a multi-cam set up, we used broadcast cameras and a simple but stunning set design."Once the first edit was finished, it still didn’t feel quite complete. So we managed to track down one of the original MCs for ATV back in the 50s who would usually introduce the musical performances. Funnily enough, he got her name completely wrong calling her 'flowers for love'&nbsp;not flowerovlove. Fortunately flowerovlove did this strange look to camera right at the start of the performance so it ended up looking like she was reacting to the mispronoucnation live on air."&nbsp;

Amitybloc

Caitlin Ricaud

Flowerovlove 'Get With You' (Live) by Amitybloc

Flowerovlove-'Get-With-You-(live-Video)'-by-Amitybloc

Dylan Friese-Greene follows up his FelixThe1st video for&nbsp;<a href="https://www.promonews.tv/videos/2022/07/28/felixthe1st-2wardrobes-dylan-friese-greene/77576">2WARDROBES</a> with this hyperactive visual for Who's On What.&nbsp;Appearing as an on-the-ground reporter at some kind of hit-and-run accident, FelixThe1st hands over MC'ing duties to a series of witnesses, as part of evening news segment F1st News.&nbsp;The frenetic, off-the-cuff energy adds an intense vibe to the visual, and seeing different characters lip-sync to the artist's voice is a brilliant sight to behold. Huge props to the cast for keeping up the pace.&nbsp;

FelixThe1st 'Who’s On What?' by Dylan Friese-Greene

Billy Nomates lets her inner clown out for directing-duo NWSPK - that's&nbsp;Sam E H Hooper and Glen Travis - in the mesmerising promo for Balance Is Gone.&nbsp;Taking a trip through semi-choreographed dance routines and effervescent vignettes, we see the artist perform under refracted lighting, switching between straight studio setups and a heightened, illusory wonderland.&nbsp;Hooper's cinematography&nbsp;experience shines here, with each setup bursting from the screen in a parade of captivating lights and textures, whilst Travis' edit imbues the visual with a sense of frenetic energy.&nbsp;A talented pair indeed.&nbsp;

NWSPK

Sam E H Hooper

Kitt Sullivan

Glen Travis

Billy Nomates 'Balance Is Gone' by NWSPK 

Billy-Nomates-'Balance-Is-Gone'-by-Nwspk

Intergalactic Studios have announced that Dylan Friese-Greene has officially joined their roster, hot on the heels of their collaboration on the 2Wardrobes video for FelixThe1st.&nbsp;Since graduating from Kingston School of Art and working as a storyboard artist for established directors like slowthai-collaborators The Rest,&nbsp;Dylan Friese-Greene has moved on&nbsp;to direct captivating promos for artists like Amy Michelle and Becky Hill.Having completed FelixThe1st video and whilst also working on finishing two further projects, Intergalactic have now made the formal announcement that Friese-Greene has joined the London-based company's directors' roster.<blockquote>Since the beginning of the year I’ve run every new project through Intergalactic without blinking.&nbsp;</blockquote>“We’re always looking for fresh young talent to champion at Intergalactic," says Rhory Danniells, Intergalactic Studios' managing director. "We were first introduced to Dylan via one of our favourite producers&nbsp;Ella Woollgar, and really enjoyed our first collaboration, Welcome to the Sidelines&nbsp;for Amy Michelle. We loved Dylan’s high-concept ideas, methodical storyboarding and eye for detail, and so went straight onto another video together and the group chat hasn’t slowed down since."We’re now delighted to represent Dylan as part of the Intergalactic family and take part in the next stage of his career as we prepare to release another promo and enter post-production on Dylan’s first narrative-fiction piece.”Dylan Friese-Greene adds: "Since the beginning of the year I’ve run every new project through Intergalactic without blinking. They’re a great team of talented producers who really support my ideas and I just look forward to making wicked things together.”• Watch Dylan Friese-Greene's work at Intergalactic Studios <a href="https://www.intergalacticstudios.com/directors/dylan-friese-greene-director" target="_blank">here</a>

Dylan Friese-Greene signs to Intergalactic Studios

FelixThe1st performs, dances and fly-kicks his way through the scenes of a TV-studio sitcom, in&nbsp;Dylan Friese-Greene's lively promo for 2WARDROBES.&nbsp;We see the artist perform in front of a live studio audience, cycling through bold, vibrant sets and several costume changes, whilst remaining as cool as a cucumber.&nbsp;It's a slick affair from Friese-Greene and team, with a fresh and forward-thinking vibe.&nbsp;

Ella Woolgar

Sunjna Mullick

Ozzy Spoon

Alan Scott

Felixthe1st '2WARDROBES' by Dylan Friese-Greene

Felixthe1st-'2wardrobes'-by-Dylan-Friese-greene

Flowerovlove - aka Joyce Cisse - straddles her two lives as school pupil and rising pop sensation, in amitybloc's breezy promo for Hannah Montana.&nbsp;Visualising the whimsical world of the artist's laidback, nostalgic sound, the concept takes viewers on a journey through a series of fun DIY sets and transitions.&nbsp;The video captures a sense of frenetic action which contrasts the gentle soundtrack - elevating the dichotomy in the concept - and acts as a perfect introduction to the young pop artist.&nbsp;

Flowerovlove

Marc Casademont-Cases

Claryn Chong

Corey Milo

Laurine Bailey

Martha Inoue

Juliette Wileman

Flowerovlove 'Hannah Montana' by amitybloc

Flowerovlove-'Hannah-Montana'-by-Amitybloc

Dylan Friese-Greene brings the summer inside for Becky Hill's acoustic video for Run.Performing amongst a lush flower display set within The Columbia hotel in West-London,&nbsp;Hill thrives in the vibrant setting, backed by a string-quartet and special guest MJ Cole on the keys.&nbsp;The tranquil atmosphere carries over to the relaxed edit and fluid camerawork, creating an understated yet prominent energy.&nbsp;

Adele Cany

Peter Musgrave

Jay Gomez

Jannick Fjeldsoe

Phillip Corps

Wendy Turner

Becky Hill 'Run' by Dylan Friese-Greene

Becky-Hill-'Run'-by-Dylan-Friese-greene

Dylan Friese-Greene directs a darkly surreal promo for Amy Michelle.&nbsp;In the video for Welcome To The Sidelines,&nbsp;the artist appears alongside her own evil twin in a saccharine dollhouse world, taking a whirlwind journey that ends up in a fiery climax.&nbsp;The soft pastel colour palette, doll-like styling and enigmatic concept echoes influences such as US artist Melanie Martinez, but with a fresh, contemporary take and a wonderfully disturbing central performance from Michelle.&nbsp;

Oscar Wendt

Rebecca O'dwyer

Ella Woollgar

Amy Michelle 'Welcome To The Sidelines' by Dylan Friese-Greene

Amy-Michelle-'Welcome-To-The-Sidelines'-by-Dylan-Friese-greene

Rhory Danniells ushers in the Christmas spirit,&nbsp;with&nbsp;his live promo for Sigrid's Home To You - shot at St. Pancras International train station.&nbsp;Opening with a lo-fi sequence of bystanders&nbsp;happening upon the artist - and filming on their phones -&nbsp;the video swiftly transitions into a glossy, polished live performance captured in a single take - Sigrid sings as walking along a train platform before joining her fellow musicians, and a small audience.Rich colour palettes and the warm orange glow of the lights - and Sigrid's&nbsp;jumper - create a comforting and festive mood, which complements this Christmas-themed song. And the quality of the performance means this&nbsp;stands out as a great piece of live content.

Jamie Alexander

Edmund Curtis

Jason Henwood

Jenna Wörlin

Ryan Delahunty

Ieva Petravičiūté

Ahida Agirre

Gabby Floyd

Connie Meade

Island Records

Sigrid 'Home To You' (Live From St. Pancras) by Rhory Danniells

Sigrid-''home-To-You'-(live-From-St.-Pancras)'-by-Rhory-Danniells

Amitybloc directs a breezy, easygoing&nbsp;promo for Dexter's I Like Me.&nbsp;We see the artist perform in the back of a car cruising around London streets, as a jumble of random items begin to fill up the vehicle.&nbsp;Interacting with the various trinkets and props, we realise each of these have some kind of meaning to the artist, as she reminisces about the past.&nbsp;But ultimately she embraces her present and celebrates the woman she is today.[imgtoken data:1]&nbsp;

Jack Wright

Lucy Hickling

Dexter 'I Like Me' by Amitybloc

Dexter - I Like Me (Official Video)

Rhory Danniells &amp; Olivia Dean co-direct a stirring one-take video for Slowly.&nbsp;Performed at a piano in an empty studio space, Dean embodies the understated poignancy of the track.&nbsp;The lighting transitions from a standard spotlight setup to a chilling, ice-blue wash, representing the tumultuous journey in the lyrics, and the changing tides of her emotions.&nbsp;[imgtoken data:1]

Olivia Dean

Kia Fern Little

Lou Macnamara

Tanmoye Khan

Orlando Riches

Simone Beyene

Shamara Roper

Theresa Davis

Alix Milan

We Love Hue

Indie

Olivia Dean 'Slowly' by Rhory Danniells & Olivia Dean 

Olivia-Dean--'Slowly-'-by-Rhory-Danniells-&-Olivia-Dean-

Tom Ringsby directs a lilting promo for genre-blending artist MEI.&nbsp;Ankle deep in the murky waters of Deptford Creek, the video for Happy Man features the&nbsp;artist reflecting&nbsp;on memories in a blissfully bittersweet performance.&nbsp;The colour palette fits beautifully within the concept, whilst the use of subtle textures in post-production add an ethereal polish to the piece.&nbsp;

Rianna Rai

Shaquelle Mua

Jazz

MEI 'Happy Man' by Tom Ringsby

Mei-'Happy-Man'-by-Tom-Ringsby

Alewya and Tom Ringsby head to the UK's only desert - Dungeness in Kent -&nbsp;in the intense, breathless&nbsp;promo for Jagna.&nbsp;Inspired by Discovery Channel clips&nbsp;of jaguars sprinting across the horizon, only letting the camera follow for a brief second before disappearing out of shot, the video is frenetic and abstract, and moves at a breakneck pace.&nbsp;Utilising various shutter speeds and intercutting day and night, DoP&nbsp;Karol Jurga creates a&nbsp;transcendent aesthetic, where danger could come from any corner - or perhaps it isn't really there at all.&nbsp;&nbsp;"Alewya just wanted to leg it for the whole video, so we put a Mad Max-crew together and headed for the desert with a spotlight, speaker and camera strapped to a car," explains&nbsp;Tom Ringsby.&nbsp;"The crew were insanely dedicated to making this work and we had a blast - until it got dark and rainy and we ran out of Snickers bars...."

Karol Jurga

Jannick Fjeldsøe

Rufai Ajala 

Lee Trigg

Luz Giraldo

Tim Smith

CHEAT

Bandits

David Calvet

Natalia Maus

Because Music

Alewya

Omar Serge

Dance

Electronic

Alewya 'Jagna' by Tom Ringsby & Alewya

Alewya-'Jagna'-by-Tom-Ringsby,-Alewya

Joey Maxwell enters a surreal dreamworld after a chance encounter with a beautiful customer, in Amitybloc's promo for Infrared.&nbsp;Starting as an bored supermarket checkout attendant who is willing the day away however he can, the video progresses into a hallucinatory trip full of swirling colours, glowing limbs and... a broccoli puppet playing a saxophone.&nbsp;Maxwell dives head-first into the role, whilst the surreal progression of the editing and use of super wide-angle lenses and camera trickery pulls viewers into this absurd world.Maybe things are not so bad after all...[imgtoken data:1]

Joanna Szyczewska

Joey Maxwell 'Infrared' by Amitybloc

Joey-Maxwell-'Infrared'-by-Amitybloc

Amitybloc take&nbsp;us on a 90's-inspired meandering trip through London, in the promo for Oscar Welsh's Busy.&nbsp;Working from a list of fun potential ideas written on an iPhone, the video was shot on a couple of GoPros and&nbsp;brought to life through DIY techniques and plenty of visual trickery.&nbsp;Welsh's easygoing performance ties the whole thing together, and the concept's hyper surreal aesthetic is perfectly balanced with relaxed, go-with-the-flow vibes.&nbsp;

Katie Downer

Benji Gershon

Oscar Welsh 'Busy' by Amitybloc

Intergalactic Studios

Production Company

Featured Work