An audacious promo for Irish rock band Somebody's Child by Adrian Lee and band frontman Cian Godfrey - shot in Waterloo Station in London. The video for Porcelain (Losing All My Patience) begins with a quote from Friedrich Nietzsche: “And those who were seen dancing were thought to be insane by those who could not hear the music.” And it might well have been influenced by a famous Fatboy Slim video, as Godfrey picks a very busy public space to plug into his old-school Walkman headphones and start dancing to the track. The video has a breezy, fun vibe, with the viewer's interest divided between Godfrey's performance and the reactions (or studious non-reactions) from the onlooking public. It's experimental but its also cinematic, testing the waters between off-the-cuff and staged. And also a great match to the track - which thankfully, viewers can also hear and dance along to.

Dominican/Brazilian artist Jarina De Marco and her pal Mediopicky embrace the power of the humble potato in the highly entertaining video directed by US directing duo MAMA. In the video for Pelame La Papa, we're thrust into a crowded factory floor, where the purpose of the potato-based activity on the production line looks rather shady. And that's confirmed when one of the hamzad-suited factory workers takes a lick of a partly peeled spud. That prompts an immediate reaction of involuntary spasms, quickly followed by more workers taking a lick and succumbing to the same jerky movements - falling under the spell of the poundingly propulsive track.Soon Jarina and Mediopicky appear - in giant potato costumes. And while the factory is raided by two cops who themselves succumb to the frenzy, and lead a dance routine of hypnotised workers, the pair make off with the ill-gotten gains. It's a video that is as relentlessly energetic as the track and as daftly addictive, expertly mounted and beautifully executed by MAMA - that's Mark Potoka and Matt Starr Spicer, who have already built a reputation with their creative commercials involving bold comedic worlds teetering on the edge of chaos.They recently joined The Sweetshop for representation in UK, Europe, Asia, Australia and New Zealand.

Thom Kerr directs a dazzling performance promo for singer, songwriter and dancer Alice Chater. The video for Bed Of Lies is the second release in Chater's recent comeback campaign, and features the artist as a nightclub dancer looking to transcend her current situation and leave behind all the drama - including a very grubby boss.Infused with Michael Jackson-esque choreography and diamond-encrusted outfits, its a stunning visual, and Alice Chater thrives amidst the mix of performance and dance. It's a bold and playful vision from director Thom Kerr, which complements the nostalgic track, and a great showcase of Alice's on-screen charisma.

Directing duo AB/CD/CD direct a cool celebration of femininity in all its variety for singer-songwrirer Cat Burns. The video for Girls is a studio-set celebration and a love letter to women, a tribute to their magic and everything that makes them extraordinary - with Cat Burns as the central figure and guide into her imagination. It's made real by the playful visuals and craft that has long been the trademark of Clement Dozier and Camille Dauteuille, aka AB/CD/CD.The video plays out in a minimal studio environment, where Cat introduces a number of girls she admires - all distinctive in their diversity. Using match-cuts and choreographed set-ups to match the bouncy rhythm of the track, the directors explore this expansive variety in the cast - where the only common factor is their age, which is around the same as Cat's, and their own very individual beauty."We wanted to create a minimal video celebrating girls," the director duo explain. "The idea was to capture as many different women's personalities as possible within two minutes of the track, following its unique feminine energy. It was mostly about creating a group around Cat's performance."To extend the idea of togetherness and connection, we created a loose and playful choreography and old school camera tricks, where everyone could express themselves, with subtle nods to Busby Berkeley - perhaps only us notice those loose references."Given the minimal approach, we wanted to magnify these women and reveal each one's beauty through intimate 16mm camera work.”