MISSU 'Sweat' by Loys Assal
Rob Ulitski - 10th Nov 2026
New British girl group MISSU raise the temperature at the gym in a pulsating promo directed by Belgian director and choreographer Loys Assal.Â
The steamy video for Sweat finds the girls in a locker room - art directed by production designer Furmaan Ahmed -boasting a high-energy, dance-centered concept and stylised vignettes. And the girls certainly work up a sweat.
Bursting onto the scene with sharp choreography and hard-hitting beats, the grungy, speed-ramped scenes and flawless execution are a great intro to the group.Â
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Credits
Production/Creative
- Director
- Loys Assal
- Producer
- CM
- Production Company
- Casino
- Executive Producer
- CM
- Production Manager
- Nathan M. Legger
- 1st AD
- Philips Nortey
- Production Assistant
- Momo Abu Zard
Camera
- Director of Photography
- Diara Sow
- Focus Puller
- Karl Hui
- 2nd AC
- Florence Marsac
- Steadicam
- Gary Kent
Lighting/Grip
Art
- Production designer
- Furmaan Ahmed
- Prop Buyer
- Isabella Furness
- Props Assistant
- Morris Pusey, Isaac Pollock, Luba Kuziw, Joshua Evans-Hooper
Wardrobe
- Stylist
- Caterina Ospina
- Hair
- Danielle Igor
- Make-up
- Daniela Monteiro
Choreography
- Choreographer
- Blake John Wood
- Choreographer
- Todd Williamson
Casting
- Dancers
- Lewis Newton, Tendai Chitate, Joel Gooding, Marcus Vrondas
Editorial
- Editor
- Fred Gowers
Grading
- Colour Producer
- Miraida Gutierrez-Colon
- Colourist
- Ryan Urzi
- Colour grade company
- Ethos Studio
Commission
- Commissioner
- Orlando Palma Miller
- Label
- Warner
- Marketing Director
- Zak Boumlaki
- Marketing Coordinator
- Jewel John
Rob Ulitski - 10th Nov 2026