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MISSU 'Sweat' by Loys Assal

Rob Ulitski - 10th Nov 2026

New British girl group MISSU raise the temperature at the gym in a pulsating promo directed by Belgian director and choreographer Loys Assal. 

The steamy video for Sweat finds the girls in a locker room - art directed by production designer Furmaan Ahmed -boasting a high-energy, dance-centered concept and stylised vignettes. And the girls certainly work up a sweat.

Bursting onto the scene with sharp choreography and hard-hitting beats, the grungy, speed-ramped scenes and flawless execution are a great intro to the group. 

Tags

  • New Director
  • Pop
  • Performance
  • Dance
  • Choreography
  • Locker Room

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Credits

Production/Creative

Director
Loys Assal
Producer
Production Company
Casino
Executive Producer
Production Manager
Nathan M. Legger
1st AD
Philips Nortey
Production Assistant
Momo Abu Zard

Camera

Director of Photography
Diara Sow
Focus Puller
Karl Hui
2nd AC
Florence Marsac
Steadicam
Gary Kent

Lighting/Grip

Gaffer
Mark Lane
Key Grip
Mo Abdi
Sparks
Anna Lowry, Gonçalo Lopes
Spark Trainee
Poppy Langley

Art

Production designer
Furmaan Ahmed
Prop Buyer
Isabella Furness
Props Assistant
Morris Pusey, Isaac Pollock, Luba Kuziw, Joshua Evans-Hooper

Choreography

Choreographer
Blake John Wood
Choreographer
Todd Williamson

Casting

Dancers
Lewis Newton, Tendai Chitate, Joel Gooding, Marcus Vrondas

Editorial

Editor
Fred Gowers

Grading

Colour Producer
Miraida Gutierrez-Colon
Colourist
Ryan Urzi
Colour grade company
Ethos Studio

Commission

Commissioner
Orlando Palma Miller
Label
Warner
Marketing Director
Zak Boumlaki
Marketing Coordinator
Jewel John

Rob Ulitski - 10th Nov 2026

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